growth hacking with content - 20 ideas in 20 minutes - unpluggd 2016

PRATIK DHOLAKIYA

www.e2msolutions.com @DholakiyaPratik

GROWTH HACKING YOUR CONTENT MARKETING

20 IDEAS IN 20 MINUTES


SO, WHAT IS GROWTH HACKING?

“A process of rapid experimentation across the full funnel to learn the

most effective ways to scale sustainable customer adoption.”

- WIKIPEDIA


Growth Hacking

BOLE TO??


Growth Hacking


“Increasing the number of users for a specific product.”

- Mattan Griffel (via Quora)

THAT SOUNDS LIKE MARKETING!


BUT HOW CAN YOU “MARKET” YOUR CONTENT MARKETING?


I’LL TELL YOU IN A MINUTE...


“MUST FOLLOW” SEO EXPERT

TOP 100 CONTENT MARKETING BRANDS

RECOMMENDED AGENCY

C O N T R I B U T O R


20 IDEAS IN 20 MINUTES.

LET’S BEGIN…


BLOG ABOUT YOUR CUSTOMERS’ PAIN POINTS


#1


KNORR: What’s for dinner?


Tools That Will Help

Google Alerts : Find topics SocialMention : Sentiment Google : See if someone has already

written about it

USE CALLS TO ACTION IN STRATEGIC PLACES


#2


NEIL PATEL: CTAs in the middle of posts



Content Upgrades PRO : WordPress plugin to offer extra content to users who subscribe to your emails


HOOK THE READER WITH EMOTION

#3


Use emotions in headlines as well as post content

When’s The Last Time A Cute Girl Checked You Out? Emotional Benefit: feeling attractive & sexy Learn How To Stand Up To Your Boss (And Force Him To See How Much You’re Really Worth) Emotional Benefit: feeling assertive & confident Your Grandkids Will Struggle To Keep Up With You! Emotional Benefit: feeling vital & energetic


#4

TRY AT LEAST 3 HEADLINES PER POST


1. This One Trick Will Boost Your Email Open Rate 2. How To Make Your Email Subject Lines Irresistible 3. These Emails Will Kill Cats But Appeal To Humans


#5

USE MORE IMAGES



Flickr : Copyright-free images Pablo : Images from quotes Imgur.com : Memes


#6

DON’T SELL


#7

TELL A GREAT STORY


DISNEY: Real world storytelling


#8

JUMP INTO CONVERSATIONS


Comment on blogs & reply on social media



Mention : Social media monitoring Brandwatch : Analytics on conversations

about your brand/industry

RE-SHARE OLD, EVERGREEN POSTS ON SOCIAL MEDIA


#9


This is a post from 2014


#10

PAY TO PROMOTE SUCCESSFUL POSTS ON SOCIAL MEDIA

Over-Optimized Anchor Text

Facebook’s “Boost Post” feature



GIVE AWAY VALUABLE RESOURCES FOR FREE

#11

ZAPIER: App Integration APIs



#12

WRITE LONGER POSTS


Longer posts get more shares, links and rankings


WRITE BETTER POSTS USING THE SKYSCRAPER TECHNIQUE

#13

Brian Dean


1. Find proven, linkable, shareable content assets.

2. Make something even better.

3. Reach out to the right people to promote it.

VERO: Email Marketing Post


8,300 Shares, 644 Links

Ranks 2nd on Google for “email marketing best practices”


MAKE INFOGRAPHICS

#14

M Participation in Link Schemes


Our annual Google algorithm updates infographic


Results

Shares : 423 Links : 96 Referring Domains : 46 Republished By : SocialMediaToday.com

Entrepreneur.com


MAKE VIDEOS

#15


Dollar Shave Club


Results

DOLLAR SHAVE CLUB Founded: 2011 One Great Video Views: 22 million

GILETTE Founded: 1901 YouTube Videos: 628 Total Views: 83 million


A / B TEST YOUR COPY AND LANDING PAGES

#16


Test changing any one on-page element

VS

www.e2msolutions.com | @DholakiyaPratik #SMX #6A


Optimizely : A/B testing for websites and mobile apps

VWO : A/B testing for websites


MAKE BEST USE OF YOUR THANK YOU PAGE

#17


KISSMETRICS: After you subscribe to their blog

www.e2msolutions.com | @DholakiyaPratik #SMX #6A

WORK WITH INFLUENCERS ON VARIOUS PLATFORMS

#18


Top Big Data Influencers



Klout : Social media influencers in various industries

Forbes : Publishes annual lists of top

influencers


PICK A COMMUNITY AND BECOME

THE MOST ACTIVE MEMBER

#19


INBOUND.ORG: Top Members


MEET PEOPLE IN PERSON

#20


No Promotion Like Personal Promotion!


A REAL WORLD EXAMPLE...

Finally,


BUFFER

“Solely through guest blogging we’ve acquired around 100,000 users within the first 9 months

of running Buffer.”

- Leo Widrich, Co-Founder

“Increasing the number of users for a specific product.”

(growth hacking)


THANK YOU… AND KEEP IN TOUCH!

Twitter @dholakiyapratik

Facebook facebook.com/dholakiyapratik Email [email protected]

C O - F O U N D E R