What is Growth Hacking?

• Faster way to get things done.

• Increasing odds by trying multiple things.

Octazen: What The Heck Did Facebook Just Buy Exactly, And Why?

Who is Octazen? A Malaysian company that is very good at

scraping data at scale without being detected

Why did FB acquire them? The whole reason of the acquisition was because Octazen was a

startup that could generate a social graph by importing contacts from different sources. Basically it could determine your long lost friends

and suggest that you re-connect with them using Facebook.

Now isn't this a Growth Hack!!!!

GROUND RULES

THE MANTRA

Stay hungry, Stay grounded.

hungry = highly motivated, resourceful, determined

grounded = never become complacent, never stop improving

WHAT IS NEEDED…

Know your client

Know your competition

Know your customers/

users

Speak their language

TIPS TO IMPLEMENT

Different versions of Homepage

Versions of Presentations

Versions of social media

intros

Versions of social media

covers

Versions of email

templates