Plus

Growth Conference Feedback and Marketing Requests

Plus

GrowthSeminarFollow-up

11/38

42% 21

58.00% 29

Q6WhichGrowthSeminardidyouattend?

Answered:50 Skipped:13

Total 50

Manchester

London

0% 20% 40% 60% 80% 100%

AnswerChoices Responses

Manchester

London

Plus

GrowthSeminarFollow-up

12/38

Q7Pleasegiveusyourfeedback.

Answered:59 Skipped:4

0%

0

10.17%

6

89.83%

53

59

2.90

0%

0

5.08%

3

94.92%

56

59

2.95

1.69%

1

8.47%

5

89.83%

53

59

2.88

0%

0

10.17%

6

89.83%

53

59

2.90

0%

0

3.39%

2

96.61%

57

59

2.97

3.39%

2

16.95%

10

79.66%

47

59

2.76

0%

0

5.08%

3

94.92%

56

59

2.95

Ifoundthe

Growth

Seminar...

Ithought

therewasa

goodmixo...

Ithought

therewasa

goodmixo...

Ithought

theformatof

theday...

Iam

supportiv eof

TheTrav el...

Ibeliev e

themarketing

initiativ e...

Iwould

attend

similar...

0 1 2 3

Disagree Neither

Disagree/Agree

Agree Total Av erage

Rating

IfoundtheGrowthSeminaruseful.

IthoughttherewasagoodmixofpresentationsfromTheTravel

NetworkGroup.

IthoughttherewasagoodmixofpresentationsfromtheBusiness

Partners.

Ithoughttheformatofthedayworkedwell.

IamsupportiveofTheTravelNetworkGroup'sGrowthstrategy.

IbelievethemarketinginitiativesthatarebeingrolledoutbyThe

TravelNetworkGroupwillbebenefic ialtomybusiness.

Iwouldattendsimilarseminarsinthefuture.

Plus

GrowthSeminarFollow-up

13/38

Q8Doyouhaveanyothercomments,questions,orconcerns?

Answered:19 Skipped:44

# Responses Date

1 Themarketingstrategysoundsgoodhoweveritisunlikelytoaffectmybusinessaswe

concentrateininboundtravel.

12/10/20139:42AM

2 therewere3companiesthatsellcheaperdirectthantoust/a-sonotimpressedwiththeir

attendance

12/9/20138:04AM

3 Wasagreatdayandveryinformative 12/9/20137:29AM

4 ItwasmyMDwhoattendednotmyselfsounabletocomment 12/7/20132:46AM

5 NONEATTHEMOMENT 12/6/20131:57AM

6 WorldchoiceasaBrandname.HowdoTTAmembersgetintothischange? 12/5/20139:59AM

7 DontthinktheTVwillhelpme. 12/5/20138:37AM

8 IwasseriouslyconcernedthattherewouldbenorelevancetomeasaTTAmemberbutIwas

verypleasedtofeelTTAengagedandpartoftheday

12/5/20138:35AM

9 Iwasunabletoattend 12/5/20138:21AM

10 Integrationandgrowthc learlybringschallenges;yourbackofficesupportofMembersisnot

keepingpacewithyourpositivechargeahead;youneedtotakehonestfeedback-andshould

haveHQteamthereforonetoonesurgeries.AsanewMemberIfeelthatfarmorePROACTIVE

supportisneeded.Settinguptotradehasbeenthoroughlytraumaticandprotracted!

12/4/20132:44AM

11 Somesuppliersdidn'treallytalkaboutthemaintopic"Howtogrowyourbusiness"andtalked

moreaboutthereproductswhichwealreadyknewabout

12/4/201312:25AM

12 Itseemedquitebiasedandmorebenefic ialtowardsWorldchoicemembersratherthanTTA

members.

12/3/201311:08AM

13 Althoughitwasaninterestingday,itwasnotreallyrelevantfornichetouroperatorssuchas

BenmoLtd

12/3/201310:20AM

14 Asahomeworker,differentthingsarerelevant,Ididn'tgetasmuchoutofitasIthoughtImight,

waslookingformorelocalmarketingideas...didn'tthinktherewasanythingnew.Alsothought

someoftheoperatorpresentationswerepoor,felttheydidn'tl istentoyourbriefofl inkingtothe

sessionsandfeltl iketheyweretryingtoteachmetosuckeggs!!

12/3/20139:08AM

15 UnfortunatelyIwasil landthereforeunabletoattendtheseminar 12/3/20137:37AM

16 Perhapsawiderrangeofoperatorswithoutanyconflic ts.MoreaboutTravelNetworkmarketing-

butoverallreallygood

12/3/20135:48AM

17 ThereappearstpbeapreferencetowardsWorldchoiceratherthanTTA.forexample

worldchoicetvexcludesuscompletely.

12/3/20135:32AM

18 trytousemorediverseorsomenewagencytoyourtrialinitiatives 12/3/20135:26AM

19 Maybe2seminarsayearwouldbegood,noteveryonecanmakeittotheoverseasconference 12/3/20135:25AM

• The marketing strategy sounds good however it is unlikely to affect my business as we concentrate in inbound travel.

• There were 3 companies that sell cheaper direct than to us t/a - so not impressed with their attendance

• Was a great day and very informative

• It was my MD who attended not myself so unable to comment

• Worldchoice as a Brand name. How do TTA members get into this change?

• Don’t think the TV will help me.

• I was seriously concerned that there would be no relevance to me as a TTA member but I was very pleased to feel TTA engaged and part of the day

• Integration and growth clearly brings challenges; your back office support of Members is not keeping pace with your positive charge ahead; you need to take honest feedback - and should have HQ team there for one to one surgeries. As a new Member I feel that far more PROACTIVE support is needed. Setting up to trade has been thoroughly traumatic and protracted!

• Some suppliers didn’t really talk about the main topic “How to grow your business” and talked more about there products which we already knew about

• It seemed quite biased and more beneficial towards Worldchoice members rather than TTA members.

• Although it was an interesting day, it was not really relevant for niche tour operators such as Benmo Ltd

• As a homeworker, different things are relevant, I didn’t get as much out of it as I thought I might, was looking for more local marketing ideas...didn’t think there was anything new. Also thought some of the operator presentations were poor, felt they didn’t listen to your brief of linking to the sessions and felt like they were trying to teach me to suck eggs!!

• Perhaps a wider range of operators without any conflicts. More about Travel Network marketing - but overall really good

• There appears to be a preference towards Worldchoice rather than TTA. for example Worldchoice TV excludes us completely.

• Try to use more diverse or some new agency to your trial initiatives

• Maybe 2 seminars a year would be good, not everyone can make it to the overseas conference

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GrowthSeminarFollow-up

1/38

Q1Companyname:

Answered:63 Skipped:0

# Responses Date

1 VieTravelLtd 12/10/20139:39AM

2 Luxuryleisuretravel 12/10/20138:03AM

3 PenarthTravelWorldchoice 12/10/20135:34AM

4 TravieoLtd 12/9/20139:03AM

5 LMSaharaTours&Treks 12/9/20138:17AM

6 CLASSICTRAVEL 12/9/20138:03AM

7 travelon2 12/9/20137:50AM

8 WyntersunHolidays 12/9/20137:29AM

9 QualityGolfDestinationsLtd 12/9/20137:23AM

10 TravelStop 12/9/20137:12AM

11 FINESSETRAVELLTD 12/9/20137:05AM

12 CTTGroupLtd 12/9/20137:03AM

13 SOUTHERNCROSSTRAVEL 12/9/20133:29AM

14 TravelExperience 12/7/20132:45AM

15 SkyplaneWorldchoice 12/6/20138:39AM

16 BattlefieldJourneyLtd 12/6/20137:29AM

17 KyleTravelServices 12/6/20134:38AM

18 TheIndependentHolidayShop 12/6/20132:46AM

19 TriangleTravel 12/6/20132:42AM

20 AfricanSkysLtd 12/6/20131:56AM

21 ARGOSTRAVELSERVICE 12/5/20133:13PM

22 GALLIVANTTRAVELAGENCY 12/5/20139:58AM

23 LayerTravel 12/5/20138:36AM

24 TravelProducerLimited 12/5/20138:34AM

25 AtlasTravelsLeicester 12/5/20138:32AM

26 DepartureZone 12/5/20138:21AM

27 thefl ightcentregreenwich 12/5/20138:06AM

28 KyleTravelServices 12/5/20137:52AM

29 MillhousesTravelWorldchoice 12/5/20136:56AM

30 IndependentTravelExperts 12/5/20135:13AM

31 AccringtonTravel 12/5/20132:48AM

32 BawtryTravelWorldchoice 12/4/20138:11AM

33 ClearTravelLtd 12/4/20137:43AM

34 HandpickedHolidays 12/4/20137:34AM

35 HANSONTRAVELWORLDCHOICE 12/4/20135:48AM

36 KirkhamTravelLimited 12/4/20134:03AM

37 GreenJerseyCyclingToursLtd 12/4/20133:51AM

• Vie Travel Ltd• Luxury Leisure Travel• Penarth Travel Worldchoice• Travieo Ltd• Lm Sahara Tours & Treks• Classic Travel• Travel On2• Wyntersun Holidays• Quality Golf Destinations Ltd• Travel Stop• Finesse Travel Ltd• Ctt Group Ltd• Southern Cross Travel• Travel Experience• Skyplane Worldchoice• Battlefield Journey Ltd• Kyle Travel Services• The Independent Holiday Shop• Triangle Travel• African Skys Ltd• Argos Travel Service• Gallivant Travel Agency• Layer Travel• Travel Producer Limited• Atlas Travels Leicester• Departure Zone• The Flightcentre Greenwich• Kyle Travel Services • Millhouses Travel Worldchoice• Independent Travel Experts• Accrington Travel• Bawtry Travel Worldchoice

• Clear Travel Ltd• Handpicked Holidays• Hanson Travel Worldchoice• Kirkham Travel Limited• Green Jersey Cycling Tours Ltd• Seabreaks• Discover Holidays• Ashley Adams Worldchoice• Polanka Travel• Selective Travel Abroad• Benmo Ltd• Inspired Travel Nuneaton • Kyle Travel Services• The Travel Team• Tickets Travel• Daley Golf Holidays• Able2go• Lincolnshire Co-Op• Fresh Eyes - People To People Travel Cic• Adeo Travel Ltd.• Fourways Travel• Billington Travel• Midas Tours Limited• Adeona Travel• Sunnsea Holidays• Ottery Travel• Liphook Travel Worldchoice• Gb Travel Group Ltd• Balkan Escape• Ascot Travel House• Travel Solutions

Members who responded who attended the Growth Seminar.

Plus

The Following sections and results are taken from both Surveys that were

run - Growth and general Marketing opt-in.

Some individuals responded to both surveys and also sometimes more then

one person from the same branch responded - in these cases the answers

were combined so that unique information was only taken for each branch.

There were 174 unique responses.

Plus

Window and Marketing Material

• 77% of respondents have requested some form of peaks material.

• 63% have asked for large window panels and 56% the new decals.

• 14 people also requested some of the purchaseable materials for either Worldchoice decal or Worldchoice TV.

• 43 new people signed up for consumer emails.

• 68 new people have requested Holidays Magazine and 93 to receive Discovery magazine.

• 42 new people have requested to join webinar wednesdays.

109

59

84

51

9298

0

20

40

60

80

100

120

Large WindowPanels

Large BlankOffer Panel

A4 Offer Cards A5 Offer Cards Small WindowSquares

Window Decal

89

70

105

93

66

0

20

40

60

80

100

120

Consumer Eshots WebinarWednesday

Holidays Mag Discovery Mag MagazineWebsite button

Plus

The Cruise Club

• 57 people were already members of The Cruise Club.

• Of those not currently members - 14 people have expressed interest in becoming a member

• 59 respondents (current and interested members) would like a presence on the website.

Currently Member Cruise Club

33%

65%

2%

Yes No No response

Like to join Cruise Club?

12%2%

86%

Yes No No response

59

4643 43

52

37

0

10

20

30

40

50

60

70

Would like tobe on theWebsite

CC LargeWindowPanels

CC SmallWindowSquares

CC Decal CC Magazine Web button forCC Mag

Plus

Websites and National Advertising

• 109 people have expressed an interest in having some precence on a TTNG website.

• 89 people have also expressed an interest in receiving information for criteria for appearing on worldchoicetravel.co.uk.

• 97 people are interested in receiving Worldchoice TV leads.

44

59

0

10

20

30

40

50

60

70

www.worldchoicetravel.co.uk www.myholidayexperience.co.uk

Presence on TTNG Web Platform

63%

5%

32%

Yes No No response

Criteria request for WCT.co.uk presence

51%

39%

10%

Yes No No response

Interested in receiving WC TV Leads

56%

3%

41%

Yes No No response

Plus

Honeycomb

• 71% of respondents currently use Honeycomb.

• 21 people have also expressed an interest in signing up for Honeycomb.

• 44 people who currently use honeycomb have requested some kind of additional support.

• 111 would like access to Worldchoice TV offers.

Currently using Honeycomb?

123, 70%

8, 5%

43, 25%

Yes No No Response

Signup to Honeycomb?

21, 50%

21, 50%

Yes No

For those not currently using honeycomb - one no response

Further Honeycomb Training?

30, 17%

90, 52%

54, 31%

Yes No No Response

Help setting up margins?

34, 20% 41, 24%

99, 56%

Yes No No Response

Access to TV offers?

33, 19%

30, 17%

111, 64%

Yes No No Response