growing business partners w social media
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TRANSCRIPT
Growing Business Partners
with Social Media
New Media SynergyBarry Hurd.com TimReha.com
Annual Growth of Conversation(representing # of new users joining the conversation)
In 2010, roughly 75% of digital conversation with “content” is now happening somewhere other than the site it originated on.
82
18
342MILLION
3862
ON SITE OFF SITE
342MILLION
34
66
588MILLION
2007 2008 2009
3G MOBILE TO 20142009
74%38%
100%
91%
17%4%
92%39%
40%9%
35%7% 37%7%
SOURCES: Morgan Stanley - December 2009eMarketer – February 2010
International Telecommunications Union – February 2010
In 2010, 5 billion of 6.8 billion humans will be mobile subscribers (over 70% world population)
CHINA: 747.4 million subscribers
INDIA: 525.2 million subscribers
US: 285.6 million subscribers
DIGITAL AUDIENCE
Business Topics, Product Brands, Executive Names, etc
STRATEGY EXECUTION OPERATIONS
COMPLIANCE RISK MANAGEMENT RESEARCH COMPETITIVE
INTELLIGENCE AUDITING
EXECUTIVE STAFF SALES MARKETING PUBLIC
RELATIONSCUSTOMER
SERVICE RECRUITING
INFORMATION SERVICES
HUMAN RESOURCES
PRODUCT DEVELOPMENT
INVESTOR RELATIONS LEGAL FINANCE
INTELLECTUAL PROPERTY
MARKET OPPORTUNITY TIMING BUDGET
New Media Business Flow
BRAND REPUTATION
PAID
ORGANIC
PAID
Your Brand Keyword
50
40
30
20
10
10
10
10
42.4
11.8
8.4
6.2
4.9
4.1
3.4
3.1
2.7
2.9AV
ERAG
E PA
GE
EXPO
SURE
: 36.6
sec
onds
100
100
100
85
60
50
50
30
30
20
100
90
80
BRANDVISBILITY
BRANDVISBILITY
CLICK & AUDIENCE
SHARE
BRANDVISIBILITY
PAID
ORGANIC
PAID
Your Brand Keyword
50
40
30
20
10
10
10
10
42.4
11.8
8.4
6.2
4.9
4.1
3.4
3.1
2.7
2.9AV
ERAG
E PA
GE
EXPO
SURE
: 36.6
sec
onds
100
100
100
85
60
50
50
30
30
20
100
90
80
BRANDVISBILITY
BRANDVISBILITY
CLICK & AUDIENCE
SHARE
BRANDVISIBILITY
A few reasons “tweeting” matters
A few reasons “video” matters
Keyword: Disney Interactive
Last 12 months
Last 90 days
Last 7 days
Keyword: Disney Interactive
SITE DATA BY
445841735
880
51
294
144
1594SEATTLE (44,584 people)
SPOKANE (3,673 people)
TACOMA (3,552 people)
VANCOUVER (2,705 people)
FORKS (2,506 people)
BELLEVUE (1,735 people)
BELLINGHAM (1,616 people)
REDMOND (1,594 people)
OLYMPIA (1,463 people)
EVERETT (883 people)
KIRKLAND (880 people)
PUYALLUP (878 people)
RENTON (593 people)
YAKIMA (578 people)
KENT (572 people)
LA PUSH (522 people)
BOTHELL (476 people)
ISSAQUAH (474 people)
FEDERAL WAY (450 people)
BREMERTON (441 people)
PULLMAN (414 people)
KENNEWICK (402 people)
WENATCHEE (399 people)
WALLA WALLA (373 people)
AUBURN (370 people)
LYNNWOOD (343 people)
GIG HARBOR (332 people)
MOUNT VERNON (158 people)
MONROE (156 people)
LAKE STEVENS (118 people)
CHENEY (111 people)
SNOQUALMIE (110 people)
MUKILTEO (109 people)
http://www.twellow.com/twellowhood
Google + FireFox + WebMynd
Finding Conversations- SocialMention
Web Users - Addictomatic
Partnership Strategy Canvas – defining a five minute partner pitchNOTES Value Points
Brand strengths, history, partner assets
Risk Pointsadoption curve, regulation,market conditions, etc
Process & TimeframeInstant, weekly, quarterly.
Customer SegmentsConsumers, current clients, investors, journalists, etc.
ACTIVE WEB STRATEGIES Existing Channelstraditional, partners, tradeshow, digital, etc
Revenue Modelhow do you make money?
Budget ScopeBootstrap, re-allocate, specific project budget. YES / NO - Blog
YES / NO - Facebook
YES / NO - Linkedin
YES / NO - Twitter
YES / NO - Youtube
YES / NO - Flickr
YES / NO - Slideshare
YES / NO – ______________
Goal #1 Goal #2 Goal #3 Key Metrics of Success:
Find Friend Support
Social Media Checklist
Twitter Follower Group List
Re-Tweet Partners Tweets
SEO'd Inbound Links
Company to Company
WTIA to Company
Friend Up
TwitterLinkedinFacebook page
Syndicate / Link
TwitterFacebookLinkedinDeliciousRedditStumbleUponDigg
TOOLS TO USE
SocialMention.com
Addictomatic.com
Google.com/insights
https://adwords.google.com/select/TrafficEstimatorSandbox
Compete.com
Thank You, Questions Please.