growing a successful online community tom kuhlmann articulate
TRANSCRIPT
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Growing a Successful Online Community
Tom KuhlmannArticulate
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Rapid E-Learning Blog56,000
Background
Articulate Community
70,000
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What is a community?Who’s there?What can you do?What I’ve learned.
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What is a Community?
Community is the place where people share what they know and learn from each other.
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What is a Community?
see
d
soilnutrients
moisture
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What is a Community?
soilnutrients
moisture time
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What is a Community?
what we see
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What is a Community?
what we see
where growth
happens
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What is a Community?
what we see
where growth happen
s
what we
focus on
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What is a Community?
this is what we think we
need
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What is a Community?
this is what we
really need
this is what we think we
need
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What is a Community?
this is what we
really need
this is what we think we
needNurture &
grow experts
and expertise
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How Does the Community Work?
“I need help!”
Someone wants to learn.Someone wants to learn.
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How Does the Community Work?
“Want to know what I know?”
“Sure.”
Someone is willing to share.Someone is willing to share.
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How Does the Community Work?
“Blue pants knows a lot!”
People share what they learn & where.People share what they learn & where.
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How Does the Community Work?
Community shares back & forth.Community shares back & forth.
“Cool!”“I used your
tips.”
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How Does the Community Work?
Community shares back & forth.Community shares back & forth.
“How did you do that?”
Share with each other
and learn
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How Does the Community Work?
Drawn to community by
expertise
new learners
experts
Community is all about building expertise
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How Does the Community Work?
Sharing & learning
from each other
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How Does the Community Work?
95% just want quick tips and tricks
5% are conversing and active
l
l
The Truth About Online Communities
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Who’s in the Community?
Want free & easy help
95%
Want to belong
5%
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Who’s in the Community?
95%
5%
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Community Vs Social Media
technologypeople
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What Are Your Goals?
95% Communities aren’t all the
same
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Who’s in the Community?
Cheap, disposable
phone
Status symbol
They do similar things but the needs they meet
are different
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What Can You Do?
Structure
Community is organic
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What I’ve Learned
people
tool
want to learn to
use the tool to
do something
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What I’ve Learned
before
after
Forum to David to Tom to David to Forum
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What is Success?
#people?
#experts?
#conversations?
#tips?
What is your fruit?
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Challenges
cliques
- negative comments- erratic norms- forced community
scalability
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Real World Example
95% & 5% still true
This activity engages the 5% and pulls in the
95%
Shared practice community for members to learn how to build courses with Articulate.
People willing to learn together
Scheduled:
- learning
- practice
- feedback
Place for shared
artifacts & safe space
Groups: resources, tutorials, discussions, archives
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What is a Community?
Know what fruit you want
Plant the right seeds
Build a strong root system