growing a business
TRANSCRIPT
Growing a Business
Perfect Marketing Equation© All Rights Reserved.
One of the most common questions I get asked is How
Can I Grow My Business?
www.perfectmarketingequation.com © All Rights Reserved.
So many people may think that it's tough to start a
business and I'm here to tell you I agree.
www.perfectmarketingequation.com © All Rights Reserved.
But you know what's harder than that? The step that
comes after –
www.perfectmarketingequation.com © All Rights Reserved.
Growing.
www.perfectmarketingequation.com © All Rights Reserved.
It's easier to start the climb. You have no where to go
but up!
www.perfectmarketingequation.com © All Rights Reserved.
When you've gotten your business off the ground okay and you've managed to get some clients - then what?
www.perfectmarketingequation.com © All Rights Reserved.
Well now comes the really hard part.
www.perfectmarketingequation.com © All Rights Reserved.
Growth.
www.perfectmarketingequation.com © All Rights Reserved.
It's time to grow and go to the next level.
www.perfectmarketingequation.com © All Rights Reserved.
The problem is you may have blown your wad on the way
up?
www.perfectmarketingequation.com © All Rights Reserved.
You're tired and you don't know exactly what to do?
www.perfectmarketingequation.com © All Rights Reserved.
Or perhaps you do know what needs to be done - its just too
hard?
www.perfectmarketingequation.com © All Rights Reserved.
So because it's too hard to do the real work you surround
yourself with busy work instead?
www.perfectmarketingequation.com © All Rights Reserved.
You create the illusion of productivity and lose yourself
in tasks.
www.perfectmarketingequation.com © All Rights Reserved.
Busy work is a self-inflicted diversion that keeps us from
the real work and decisions in our business.
www.perfectmarketingequation.com © All Rights Reserved.
You know what else? It's not profitable.
www.perfectmarketingequation.com © All Rights Reserved.
Growing a Business - What Does it Take?
www.perfectmarketingequation.com © All Rights Reserved.
I want to share with you some very common hurdles and
how to overcome them.
www.perfectmarketingequation.com © All Rights Reserved.
1. Don't Make Abyss Statements
www.perfectmarketingequation.com © All Rights Reserved.
Instead of saying I need more clients or I need more revenue, quantify your statements. How
many clients? How much revenue?
www.perfectmarketingequation.com © All Rights Reserved.
If you don't make what you need clear you're just sending it out to the abyss (where dreams go to
die).
www.perfectmarketingequation.com © All Rights Reserved.
2. Design a Plan
www.perfectmarketingequation.com © All Rights Reserved.
If you don't have a plan in your business, you get the default plan - the hamster
wheel.
www.perfectmarketingequation.com © All Rights Reserved.
Once you’ve quantified exactly what it is you want,
you’ll need a structured plan to get there.
www.perfectmarketingequation.com © All Rights Reserved.
What's your marketing strategy? How will you reach
enough people to get the amount of customers or
clients you need?
www.perfectmarketingequation.com © All Rights Reserved.
3. ACT on Ideas
www.perfectmarketingequation.com © All Rights Reserved.
If you spend the time to come up with great ideas and a
design a plan - execute them!
www.perfectmarketingequation.com © All Rights Reserved.
Blah blah blah doesn't create moolah in your business.
www.perfectmarketingequation.com © All Rights Reserved.
4. Don't Think Small
www.perfectmarketingequation.com © All Rights Reserved.
There are times we have to take risks in our business to
experience growth. When was the last time you were really
scared in your business?
www.perfectmarketingequation.com © All Rights Reserved.
If you don't know, you're playing it way too safe.
www.perfectmarketingequation.com © All Rights Reserved.
You can't be brown-baggin' your business if you want to
go to the next level.
www.perfectmarketingequation.com © All Rights Reserved.
It takes money to make money and you have to be willing to
make investments in your business. If you aren't willing -
why should anyone else?
www.perfectmarketingequation.com © All Rights Reserved.
Yes growing a business is certainly not for pansies! But don't give up!
Come up with a great strategy that’s based on a very specific plan and
then KILL IT.
www.perfectmarketingequation.com © All Rights Reserved.
Every time I'm discouraged (yes I too get discouraged) I remind myself of this great quote by
Napoleon Hill –
www.perfectmarketingequation.com © All Rights Reserved.
“Don't give up, you never know when you may be
digging 3 feet from gold.”
www.perfectmarketingequation.com © All Rights Reserved.
www.perfectmarketingequation.com © All Rights Reserved.
I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com and download my Free Ebook that contains a step-by-step plan to grow a profitable business. The very strategy I use in my own business.
Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.