grow your practice - super lawyersdownloads.superlawyers.com/pdf/sales/2012_business_edition.pdf ·...
TRANSCRIPT
GROW YOUR PRACTICEREACH MORE THAN 40,000 ATTORNEYS AND EXECUTIVES WHO MAKE LEGAL HIRING DECISIONS
BUSINESS EDITION
Super Lawyers, a Thomson Reuters business
2 SUPERLAWYERS.COM
SUPER LAWYERS BUSINESS EDITIONAn annual reference tool that reaches executives and in-house counsel at Fortune 1000 companies, and 8,000 law firms nationwide
The edition is divided into five practice groups•Business and Transactions
•Construction, Real Estate and Environmental
•Employment
•Intellectual Property
•Litigation
What’s inside?•Compelling stories on general counsel whom
exemplify excellence in practice
•Top law firms in solo, small, medium and large firm sizes from each state within specific business-related practice groups
•Spotlights on firms that receive outstanding results for their corporate clients
•Lists of law firms that include attorneys who were selected to Super Lawyers in 2011 in business-related practice areas
Distribution•A nearly 400-page magazine published
in September to be used as a year-long resource for counsel
•Also available in digital form with the potential to reach an extended audience
Snap this tag for options to download the Super Lawyers Magazine App.
SNAP IT
TWO WAYS TO VIEW THE DIGITAL EDITION1. digital.superlawyers.com
2. Apple or Android mobile devices
3FOR MORE INFORMATION (877) 787-5290
WHY ADVERTISING WORKS
•This publication puts you in front of the corporate counsel and executives who make legal hiring decisions.
•Super Lawyers provides third-party validation when general counsel makes a hiring decision.
•Attorneys need visibility. Super Lawyers Business Edition provides exposure.
•Super Lawyers Business Edition provides opportunities for both attorney branding and firm branding.
•Being listed is a great honor, but with an ad you stand out.
BUSINESS & TRANSACTIONSBankingBankruptcy & Creditor/Debtor RightsBusiness/CorporateMergers & AcquisitionsSecurities & Corporate Finance
CONSTRUCTION, REAL ESTATE AND ENVIRONMENTAL
Construction LitigationConstruction/SuretyEminent DomainEnergy & Natural ResourcesEnvironmentalEnvironmental LitigationLand Use/ZoningReal Estate
EMPLOYMENTEmployee Benefits/ERISAEmployment & LaborEmployment Litigation: Defense
INTELLECTUAL PROPERTYIntellectual PropertyIntellectual Property Litigation
LITIGATIONAntitrust LitigationAppellateBusiness LitigationCivil Litigation DefenseCriminal Defense: White-CollarInsurance CoveragePersonal Injury Defense: GeneralPersonal Injury Defense: MedicalPersonal Injury Defense: ProductsProfessional Liability: DefenseSecurities Litigation
The five practice groups include the following areas of practice
READ ON FOR OPTIONS TO INCREASE YOUR VISIBILITYFor more information, call (877) 787-5290 or contact your Associate Publisher
4 SUPERLAWYERS.COM
Platinum Profiles provide high-impact visibility in both the print and digital versions of the Super Lawyers Business Edition. A professional photographer and copy editor will help prepare these high-quality profiles. In addition, you will receive many bonuses, like reprints of your profile and extra copies of the publication. Platinum Profiles are offered in four fresh looks and are available in a two-page spread, full page and half page horizontal. Platinum Profiles must feature at least one selected attorney.
Features:•Services of a professional photographer and copy editor
to assist in the preparation of the profile
•Basic Listing appears in red and references profile page number
•25 bonus copies of Super Lawyers Business Edition
•300 Platinum Profile reprints
•A framed reprint of the Platinum Profile
PLATINUM PROFILES
1/2 Page .............$6,530Full Page ............$9,5602-Page Spread ................ $17,135
Premium Positions Available
Platinum Profile Deadline: June 8
RATES
2-PAGE SPREAD SAMPLE
1/2 PAGE SAMPLE
5FOR MORE INFORMATION (877) 787-5290
Please Note: Super Lawyers provides the services of a professional photographer and editorial assistance in the preparation of the Platinum Profile. Copy limit differs between ad size and ad design. While the final layout will be similar to the samples shown in this brochure, Super Lawyers will determine the layout and design of the profiles to ensure a uniform and cohesive presentation. Super Lawyers reserves the right to make design modifications to ensure the best presentation of the profiles.
FULL PAGE SAMPLE
FULL PAGE SAMPLE
Source: 2011 Super LawyersReadership Survey
“I have received compliments from colleagues saying they did not realize the success I had achieved in my profession and that resulted in several case referrals.
With the purchase of a Platinum Profile, our production department will help you choose the layout option that best reflects your message. Highlight multiple members of your firm with the design that allows for the highest-word count and accommodates larger groups in photos. Or choose the option that provides a sleek, modern look using white space to make your photo of five people or less stand out. And the classic black-and-white platinum is the perfect complement for profiles that feature one to three attorneys.
6 SUPERLAWYERS.COM
STANDARD PROFILES
A Standard Profile will highlight your practice with a full-color photo and biography. Available in two sizes, the one-ninth page profiles are sorted following the practice area list pages, and the one-third page profile appears in within and adjacent to the list pages, giving more visibility. Standard Profiles are available to selected attorneys only.
1/3 Page .............. $3,1451/9 Page ..............$1,295
Standard Profile Deadline: June 8
RATES
1/3 PAGE SAMPLE
1/9 PAGE SAMPLE
Source: 2011 Super LawyersReadership Survey
“I have received referrals from other lawyers as a result of being named to the Super Lawyers list.”
Features:•Color photo
•Contact information
• 150-word biography (1/3 page) or 100-word biography (1/9 page)
•Basic Listing appears in red and references profile page number
• 1 bonus copy of Super Lawyers Business Edition
7FOR MORE INFORMATION (877) 787-5290
DISPLAY ADVERTISING
Display advertising consists of either customer-provided or in-house created content, with high-impact placements within and adjacent to the listings. Twenty-five bonus copies of the Super Lawyers Business Edition will also be provided with a Display Advertising purchase. Call your Associate Publisher for more details or to receive advertising specifications.
1/3 Page .............. $3,1451/2 Page .............$4,8302/3 Page ............$5,895Full Page ............ $7,860Two-Page Spread ...............$14,935 Premium Positions Available
Production Charges May Apply
Display Advertising Deadline: June 15
RATES
1/3 PAGE SAMPLE
2/3 PAGE SAMPLE FULL PAGE SAMPLE
1/2 PAGE SAMPLE
8 SUPERLAWYERS.COM
FIRM IMPACT LISTINGS
Stand out in the list with a Firm Impact Listing. This product is available within your primary practice group. These Impact Listings will appear in both the print and digital versions of the Super Lawyers Business Edition publication.
Features:• Increased visibility in your practice group
•Firm’s website URL (digital magazine will have a live link)
•Firm contact information
•Firm logo
Bundled................. $495 with another print advertising purchase
Without print bundle ................... $795
Firm Impact Listing Deadline: June 8
RATES
FIRM IMPACT LISTING SAMPLE
9FOR MORE INFORMATION (877) 787-5290
A Super Lawyers Online Firm Profile provides exclusive online visibility for your entire firm. You can now showcase your law firm on SuperLawyers.com and highlight the attorneys at your firm who have been selected to a Super Lawyers list. Utilize the Super Lawyers Online Firm Profile to help manage your firm’s online reputation and increase its search engine visibility.
Features:•Professionally written overview of the firm
•Visually optimized email contact form and prominently displayed phone number
•Increased visibility in the Super Lawyers online lawyer directory
•Individual firm profile for each office location that has an attorney selected to a Super Lawyers list
•A pie chart that shows the primary legal practice areas your firm specializes in with corresponding percentages
•Interactive map including all firm office locations that have an attorney selected to a Super Lawyers list
•Full administrative access to ensure quick and easy updates to the profile
ONLINE FIRM PROFILE
ONLINE FIRM PROFILES
Bundled..............$3,600 with a print profile or Display Advertising
Without print bundle ................$4,800
RATES
SPECIAL OFFERGet a FREE Premium Online Attorney Profile
for one of the selected attorneys at your firm when you order a
Online Firm Profile.
10 SUPERLAWYERS.COM
ONLINE ATTORNEY PROFILES
Every attorney selected to the Super Lawyers list will appear on SuperLawyers.com with a free basic listing. To significantly enhance your online visibility consider an upgrade to a Premium or Expanded Online Attorney Profile.
EXPANDED ONLINE ATTORNEY PROFILE
BASIC LISTING
EXPANDED ONLINE ATTORNEY PROFILEFeatures:•Attorney photo
•Office and contact information
•Biography of the attorney
•Details of the attorney’s professional achievements and peer recognition
•Good visibility on SuperLawyers.com
•Heightened visibility of links to firm website, attorney blog, firm newsletter and online white papers
Bundled.................$450 with a print profile or Display Advertising
Without print bundle ...................$600
RATES
PREMIUM ONLINE ATTORNEY PROFILE
Best Online
Visibility
11FOR MORE INFORMATION (877) 787-5290
PREMIUM ONLINE ATTORNEY PROFILEFeatures:•Attorney profile, photo and professionally written biography
•Office and contact information
•Ability to highlight up to three core practice areas
•Details of the attorney’s professional achievements and peer recognition
•Mapped office location
•Visually optimized contact form and prominently displayed phone number
•Ability to highlight nomination comments
•Social media and directory submissions
•Built with search engine optimization in mind
•Elevated visibility on SuperLawyers.com and within search engines
•Available as a monthly subscription
•Ability to integrate your social media and professional networks
•Heightened visibility of links to firm website, attorney blog, firm newsletter and online white papers
Bundled.................$900 with a print profile or Display Advertising
Without print bundle ................ $1,800
RATES
SPECIAL OFFERGet a FREE Premium Online Attorney Profile
for one of the selected attorneys at your firm when you order a
Online Firm Profile.
FOLLOW SUPER LAWYERS
digital.SuperLawyers.com, Apple App store & Android Market
facebook.com/SuperLawyers
twitter.com/SuperLawyers
youtube.com/SuperLawyers
SuperLawyers.com/LinkedIn
blog.SuperLawyers.com
SuperLawyers.com/Googleplus
FOR MORE INFORMATION SuperLawyers.com/businesseditionCALL (877) 787-5290 OR CONTACT YOUR ASSOCIATE PUBLISHER
Super Lawyers, a Thomson Reuters businessRevised 6/21/2012