grow your association slides for workshops & breakouts (kordell norton's conflicted copy...
DESCRIPTION
This was one of the breakout sessions at AENC Tech 20.14 and April Luncheon.TRANSCRIPT
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The Tools, Tips, Tricks and Traps to Growing Your Association and . . . Have a Blast as the Same Time
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C.A.S.E.
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The Challenges to Association Growth
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Challenge #1
Free Information Caper
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3 of the top 4 reasons peoplevalue their association are. . . .
Education Related
If education is free . . . then you need to . . . .
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Challenge #2
The ExperienceExpectations
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Commodities1905
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Commodities1905
Mfg & Pkg1955
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Commodities1905
Mfg & Pkg1955
Services1995
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Commodities1905
Mfg & Pkg1955
Services1995
Experiences2005
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Commodities1905
Mfg & Pkg1955
Services1995
Experiences2005
What comes after Customer Experiences . . . Customer Wow?
Business Charisma
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Problem #3
The Anti-SocialGeneration
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“Put your phone on vibrate”
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1.Time2.Value Expectations3.Market Structure4.Generational Differences5.Competition6.Technology
The New AssociationMarket Place Realities
Source: Race For Relevance, Coerver and Byers
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Resume >> • Evaluations• Testimonials• YouTube• Blog• Pictures of You/Staff• Word of Mouth Buzz
November 10, 1969
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You Cans
P. 19
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source: Robert BrinkerhoffP. 37
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Pre-Event
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P. 51
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Testimonials&
YouCans(for promotion)
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Is your Association out Terrorizing the Neighborhood?
January 2, 2013 - Uncategorized
Can you believe it! The federal government actually thinks that Harley-
Davidson is in the business of selling motorcycles. When asked one Harley
honcho explained it this way. “What we sell is the ability for a 43-year-old
accountant to dress in black leather, ride through small towns, and have
people be afraid of him.” Creating Ardent Customer Fans . . . lessons learned from a Coke Mach
ine, Trader Joes, and Frequent Flyers
November 9, 2012 - Creativity, Customer Service,
Great Customer Experiences, Marketing, Sales, Signifcance
Are your customer’s ardent fans? Do they tell others about your
offerings without your prompting? Consider a recent trip I made to a
local hamburger place. These GUYS (5 of them) recently switched
their soft drink dispensing machine to a high tech, complex
juggernaut. You put your glass into one slot and then, by pushing
Moving Past Success . . . .to Signficance
– the 40/20/40 rule to Business Success
February 20, 2012 - Branding, Creativity, Customer Service,
Great Customer Experiences, Leadership, Marketing, Sales,
Strategic Planning, Synergy
Like Christmas, weddings, vacations, birth of a child, pending
retirement, and proms, each carries with it a potential for something
big. For something significant. Half the fun is in this planning and
looking forward. THIS ESPECIALLY APPLIES TO BUSINESS. Your business.
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P. 40
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Seating committee Greeters Picture takers Newsletter reporter Board member Registration table Assistant to the presenter Room set-up Kitchen liaison Note taker Videographer Person to bring “awards” and/or recognition certificates Ushers AV set up Break “cruise directors” - these are the herders that get participants back into the meeting Industry certification experts Ambassador for 1st time attenders
P. 42
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Present Event
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Past PresidentsBoard Members
Industry CredentialsFirst Timers (VIPs)
The 3 Minute Drill . . . .
P. 47
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P. 46
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“Why aren’t we selling (recruiting)
more . . . ?”
P. 38
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Past PresentersReferralsand . . . http://www.nsaspeaker.org/about/chapter-directory
It’s the programming . . . .
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Post-Event
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The Great Book Giveaway
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P. 51
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P. 52
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Tools, Tips, Tricks & Traps
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The Power of Title“Judging a book by it’s cover”
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http://www.internetmarketingcourse.com/freeheadlinegenerator
http://www.aminstitute.com/headline/
P. 59
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P. 63
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-13%+23%
= 36%
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DollarsDRASTIC
Getting DRASTIC . . .
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DollarsDRASTIC
Raiment
rai·ment [rey-muhnt]noun - clothing; apparel; attire; garments; uniform; outfit;fashion; costume; wear;
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DollarsDRASTIC
Raiment
Authority
A “Who Said” of the
Greatest Magnitude
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Because,
Because of the wonderful things he does.
because, because, because, because . . .
We’re off to see the Wizard. . . The wonderful Wizard of Oz
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DollarsDRASTIC
Raiment
Authority
Sound
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DollarsDRASTIC
Raiment
Authority
Sound
Thirst
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DollarsDRASTIC
Raiment
Authority
Sound
Thirst
Illumination
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DollarsDRASTIC
Raiment
Authority
Sound
Thirst
Illumination
Calories