grow thoughts issue 12
TRANSCRIPT
2 thoughts. 012.010
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Jeff Bezos
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
- Richard Branson
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
- John McKinley
Your premium brand had better be delivering something special, or it’s not going to get the business.
- Warren Buffett
A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
- Michael Eisner, CEO Disney
Your brand is created out of customer contact and the experience your customers have of you.
- Stelios Haji-Ioannou, Chairman, EasyGroup
Products are made in the factory, but brands are created in the mind.
- Walter Landor
THE WHY OF IT ALL
8 thoughts. 012.010