group travel odyssey
TRANSCRIPT
Welcome!
• Want more group referrals to your business?
• Want groups, tour operators, meeting planners, etc. to
book with you directly without having to pay any fees
or commissions?
If you said YES, then you need to join
Group Travel Odyssey!
Research:
• Recently, the Student Youth Travel Association (SYTA)
concluded a study and found that only 35% of SMERF
groups actually employ the services of tour operators.
• Meeting planners are also seeing a trend of
corporations, associations, etc. trying to book their
own travel plans via the Internet.
• There isn’t one website that has everything these
groups need all in one place to book their complete
trip itinerary!
• Currently, there are a hodge-podge of websites that
specialize in providing the user with supplier
information, but only in one supplier category.
Problems:
• This forces the user to browse multiple sites, costing
them both time and money!
Problems:
• Frustrating to anyone who attempts to book group
travel online!
What is Group Travel Odyssey?
• Nation’s first
commission-
free group
travel website
where the user
can find
everything they
need all in one
place to
complete their
trip itinerary!
What is Group Travel Odyssey?
Built to target the following:
• Groups that Book Direct via the Internet
• SMERF Groups
• Tour Operators
• Meeting Planners
• Trip Organizers
• Group Leaders
• Any Type of Group that Travels!
Supplier Categories
It’s All About Lead Generation via Optimization!
• Designed to be a lead generation machine
• We deploy various lead generation techniques to rank
high in search engines like Google, Yahoo and Bing.
Lead Generation Sources
• Social media
• Continual optimization
• Videos
• Blogging
• Online articles
• Listings and more…
These techniques improve the brand exposure across the
web giving participating suppliers more leads thus affording
you the opportunity to book more groups.
Our Marketing Plan
• Advertising in major group travel publications
• Optimization of the site in each category
• Group travel tradeshows
• Social media
• Internet marketing
• Sales calls/blitzes
• Collateral materials
• Destination marketing
• Viral marketing
Participation
• Imagine the savings vs. paying commissions!
• Nominal yearly fee to participate.
• 50+ Destinations in the future!
• We would be honored to have your participation!
Thank You!