group travel odyssey

13
Welcome!

Upload: stevebrinkman

Post on 13-Jul-2015

62 views

Category:

Travel


0 download

TRANSCRIPT

Page 1: Group Travel Odyssey

Welcome!

Page 2: Group Travel Odyssey

• Want more group referrals to your business?

• Want groups, tour operators, meeting planners, etc. to

book with you directly without having to pay any fees

or commissions?

If you said YES, then you need to join

Group Travel Odyssey!

Page 3: Group Travel Odyssey

Research:

• Recently, the Student Youth Travel Association (SYTA)

concluded a study and found that only 35% of SMERF

groups actually employ the services of tour operators.

• Meeting planners are also seeing a trend of

corporations, associations, etc. trying to book their

own travel plans via the Internet.

Page 4: Group Travel Odyssey

• There isn’t one website that has everything these

groups need all in one place to book their complete

trip itinerary!

• Currently, there are a hodge-podge of websites that

specialize in providing the user with supplier

information, but only in one supplier category.

Problems:

Page 5: Group Travel Odyssey

• This forces the user to browse multiple sites, costing

them both time and money!

Problems:

• Frustrating to anyone who attempts to book group

travel online!

Page 6: Group Travel Odyssey

What is Group Travel Odyssey?

• Nation’s first

commission-

free group

travel website

where the user

can find

everything they

need all in one

place to

complete their

trip itinerary!

Page 7: Group Travel Odyssey

What is Group Travel Odyssey?

Built to target the following:

• Groups that Book Direct via the Internet

• SMERF Groups

• Tour Operators

• Meeting Planners

• Trip Organizers

• Group Leaders

• Any Type of Group that Travels!

Page 8: Group Travel Odyssey

Supplier Categories

Page 9: Group Travel Odyssey

It’s All About Lead Generation via Optimization!

• Designed to be a lead generation machine

• We deploy various lead generation techniques to rank

high in search engines like Google, Yahoo and Bing.

Page 10: Group Travel Odyssey

Lead Generation Sources

• Social media

• Continual optimization

• Videos

• Blogging

• Online articles

• Listings and more…

These techniques improve the brand exposure across the

web giving participating suppliers more leads thus affording

you the opportunity to book more groups.

Page 11: Group Travel Odyssey

Our Marketing Plan

• Advertising in major group travel publications

• Optimization of the site in each category

• Group travel tradeshows

• Social media

• Internet marketing

• Sales calls/blitzes

• Collateral materials

• Destination marketing

• Viral marketing

Page 12: Group Travel Odyssey

Participation

• Imagine the savings vs. paying commissions!

• Nominal yearly fee to participate.

• 50+ Destinations in the future!

• We would be honored to have your participation!

Page 13: Group Travel Odyssey

Thank You!