group project submitted: girl effect presentation
DESCRIPTION
Group Project Submitted for Digital Marketing Optimization Class on the Girl Effect NGO.TRANSCRIPT
Digital Business Model Presentation
Presented by Team Two:Robin Ray
Suraj AtreyaBeatriz Briones
Alex LundAnna Arancon
Adriana Mancilla
Overview of Organization
• VIDEO
Overview of Organization
Target Audience:
• Government or International Organizations• Private Donors• NGOs • Private Employers• General public
Services Offered• Counting
• Working to officially recognized identification for adolescent girls
• Collecting data on adolescent girls and disaggregate it by age and gender to asses whether programs are reaching adolescent girls
• Investing
• Increasing funding for adolescent girls • Expanding opportunities for girls to attend secondary
school• Re focusing HIV - AIDS prevention • Re orienting health delivery systems to work fro
adolescent girls• Economically empowering adolescent girls by
building and protecting their assets
Services Offered
• Advocating
• Making the law work for adolescent girls• Equipping adolescent girls to advocate themselves in
their communities• Mobilizing communities, families, men and boys to
support adolescent girls
Services Offered
Geographical Markets• NGOs and Government
• Latin America• India• Bangladesh• Africa
• Donors• UK• Canada• US• Australia • Western Europe
Current Business Model Partner Network Key Activities Offer C Relationship C Segments
•Global giving •Local government•Local Ngos•Businesses•United Nation Foundation•Coallition for adolescent Girls• Those who work for girls
•Advocate•Count •Invest
Key Resources•Volunteers•Paid staff•Strong relationshipsInformation gathering
•Raise awareness about empowering adolescent girls as a solution to global poverty.•Influence and leverage policy makers to incorporate adolescent girls into their program and their police.•Motivate practitioners and NGOs to build their girl expertise
•Tax reductions•Corporate Social Responsability•Training programs for NGOs
•Government•International organizations•Private donor•Practitioner or NGOs•Private employer •Online donations
•Corporate partners donations•Text messages •Volunteering
D Channels
Benefit Streams •Donations•Volunteering•Influencers «spreading the word»
Current Business Model
Donors
Girl Effect.org
NGO-Government
Framework for Costumer Motivation
• NGOs / CEOs
• Individual doners / Private /Companies
• Government
Irritation Fun
High involvemnt
Low involvement
PositiveNegative
AspirationFrustration
Framework for Understanding Consumer Motivation
Individual Doners
Companies
Private Employers
NGOs
Government
• Crowdsourcing
• Gamification
• Aggregation
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Potential Business Models
Crowd Sourcing
BenefitsOffers Brisk Economical SolutionsAccess to a Much Larger Talent PoolBetter Understanding of Customer NeedsLeverage expertise throughout the world
• In-game advertising is thriving.• Gaming connects brands to valuable audiences• In-game advertising works.• In-game advertising is measurable, inexpensive and easy to do.• Buying and selling virtual goods is becoming mainstream.
GamificationGame
company creates a game and makes it popular
1Brands join
the games to advertise or sell virtual
goods2
Brands get customer
engaged or monetize
their virtual goods
3Companies get revenue from the brands to allocate them on the games
4 Measurement and results are communicated 5
Aggregation
Content sourced Users rate contentMeasurable and scalableLarge accessibility
Portal feeds information from many
sources1 Users recommend
content2Community
rates and the most popular
content is shown
3
Encourages sharing 4 Monetize and
Sustain 5
Accesibility and Attractiveness
10 1622
22
10
ACCESIBILITY
ATTRACTIVENES
CSG
A
1-9-90 Rule
17
Selected Business Model
Justification
• Talent: tap creative and inspired participants whom you can leverage to create results
• Affordability: breaking it down into smaller and more focused pieces
• Expertise: only people with expertise in that particular area will engage
• Speed: The “crowd” can do it! and with quality• Ripple effect: information can be disseminated from
community to community to broaden its impact.
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Motivations to participateMOTIVATION PHRASESProtective I feel I belong to a communityValues I feel its important to help othersCareer I can show my work and make new
contactsSocial People I´m close to do itEnhancement It makes me feel neededIdeology I believe on the benefits of the project
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Micro volunteeringDomain engagement
Volunteers
Fundraising Community Gaming Mobile Transactions
Funding
Social MediaBrands
Share results
Awareness Social Media
Brands
Business Model
Social Media Channels
Functionality:• Adopt a Project• Share your Project• Ask your community to join• Request Funding• Share Updates
Social Media ChannelsBenefits:• Deep relationships and engagement• Extensive reach• Easy to participate• Facilitates crowdsourcing • 51% of donors prefer giving online
Cases:
Social Media Channels
Mobile ChannelsFunctionality:• Access the mobile website • Process payments through a mobile phone• Receive notifications on the status of the project• Send messages to friends for support
Mobile ChannelsBenefits:
• High Open Rate • Lower resistance to spending • Simple method to donate • Real time engagement with users
Mobile ChannelsCase Studies:
Girl Effect – Collaboration with Brands
Stories: Know about girls – photos, words, artStories: Know about girls
– photos, words, artUser sharing to friends, donate, contribute
Comment, rate, acquire points
Collaboration with Brands – Cause Marketing
Brands incentivize users and / or Girl Effect
User engagement with Brands, PR
Some examples
BenefitsCollaborative approach
Cause Marketing and Relevant Targeting
Comment, Rate, Participate
Users get to see results of their contribution
Micro-volunteering
Sign up and get a profile:
interests and skills
Connect with volunteering opportunities
Volunteer and record your
efforts
Microvolunteering
• Convenient
• Crowd-sourced
• Network-managed
Benefits: Case Study:
Transactions
Transactions
• Convenient and simple
• Wow people everyday in every way
• Privacy and security
Benefits: Case Study:
Domain engagementExpertise support Emotional support
Job generation
GIR
L PR
OJE
CT
• Securing Girls projects to succeed
• Bigger support for Girls
• People keen on sharing knowledge
• Giving supporters social recognition
Benefits
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• Securing Girls don´t get pulled down by their environment
• Provinding a support network to Girls
• Profesionals get recognition and practice (pre graduates)
Benefits
Domain Engagement
FreelancersCompany or institution´s
need
FUND RASING
Deliverables
FUNDRAISING
COMMUNITY
Game Industry
Creation
Virtual Goods
Revenue
Monetize
Gaming
BenefitsPersonal achievement.
Group motivatorContextual communications.
Social Media Integration.
GEO Location VOLVO on MyTown Taami Nutz on Farmville
Some examples
Micro volunteeringDomain engagement
Volunteers
Fundraising Community Gaming Mobile Transactions
Funding
Social MediaBrands
Share results
Awareness Social Media
Brands
Business Model
Girl Effect + Digital Business Model
• VIDEO
Thank You!
Questions?