group presentation on bussiness intelligence
TRANSCRIPT
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ShopAll Return Module
Group 2 (H49)
Akanksha Singh (525772)Gaurav Paliwal (525705)Nikhil Trivedi (525746)
Pragyan Acharya (525867)Pranjal Mishra (525850)
Ratika Malik (525695)Suman Kumar (525818)
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Index
1. Introduction to Business Intelligence2. Informatica3. ShopAll Scenario4. Slowing Changing Dimension – 0/1/2/35. Business Objects6. Test Cases7. Report8. Lessons Learnt9. Business Value of Reports10. Miscellaneous
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What is Business Intelligence ?
A Brief history of Business Intelligence
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What is Business Intelligence ?
Where have we been ?
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What is Business Intelligence ?
Where are we now ?
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What is Business Intelligence ?
Where are we going ?
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What is Business Intelligence ?
Why Should we care ?
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According to Wikipedia
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What is Business Intelligence ?
Business intelligence (BI) mainly refers to computer-based techniques used in identifying, extracting,and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations.
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What is Business Intelligence ?
But that BI is still hard to understand ?
Is what that what it took to make business intelligent ?
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What is Business Intelligence ?
What is Intelligence ?
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What is Business Intelligence ?
Knowledge and Understanding
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What is Business Intelligence ?
Meaning and Context
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What is Business Intelligence ?
Foresight
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What is Business Intelligence ?
Solve complex problems
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What is Business Intelligence ?
To make decisions.
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What is Business Intelligence ?
We make decision every time ?
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What is Business Intelligence ?
Sometimes good.
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What is Business Intelligence ?
Sometimes bad.
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What is Business Intelligence ?
Intelligence = Decision
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What is Business Intelligence ?
Decision = People
Because people make decisions
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What is Business Intelligence ?
What makes good decision ?
Valuable information.
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What is Business Intelligence ?
Intelligence + Information =
Good Decision
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What is Business Intelligence ?
Information provide answers
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What is Business Intelligence ?
Information is distributed in various places.
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What is Business Intelligence ?
You need to aggregate Information from various sources.
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What is Business Intelligence ?
Solution is Informatica.
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What is Business Intelligence ?
Decisions are made by Information Analysis.
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What is Business Intelligence ?
But BI is about usability as business people don't have time and they need time line based analysis.
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What is Business Intelligence ?
To turn data
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What is Business Intelligence ?
Into right format
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What is Business Intelligence ?
What you need is Business Objects.
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What is Business Intelligence ?
1. Shyam owns a shop.
2. His shop has 3 floors.
3. Jam and bread are on same floor adjacent to each other.
4. Butter is on different floor.
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What is Business Intelligence ?
5. He gives all his sales data to the abc organization.
Sales Data Raw Information →
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What is Business Intelligence ?
6. abc organization observed that 25% of the people
who bought bread also bought jam.
7. But 50% of the people who bought bread also
bought butter.
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What is Business Intelligence ?
8. Prediction can be made that bread and butter combination is more likely purchased compared to the bread and jam combination.
He then exchanged the butter with the jamlocation.
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What is Business Intelligence ?
9. This is called Business Intelligence.
10. And the outcome is Happy Customers and Better revenues.
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What is Business Intelligence ?
BI helps in the following processes :
1. Decision support system
2. Future trends analysis
3. Business patterns
etc.
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ETL Process
1. ETL stands for Extraction – Transformation – Loading.
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ETL
1. Data is taken from different sources, lets say US and UK.
2. In US database the shoe size is in mm size, In UK database it is in cm size.
3. We need both of them in common format, so that we can use it for future predictions
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Extraction
UK(mm) ----> → Source ---> Intermediate State
US(cm) ---->
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Transformation
Source UK(mm) ---->----> Common format(mm)
Source US(cm) ---->
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Type of Transformation
Types of Transformations :
1.1. Active1.2. Passive
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Loading
Common format(mm)
Data Warehouse (OLAP)
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ETL
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Tools for ETL
Informatica
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Benefits of Informatica
Data Migration Legacy Retirement
Data Synchronization Data Replication
Data Consolidation Test Data Management
Data Archiving Complex Event Processing
B2B Data Exchange
Master Data Management Identity Resolution
Cloud Data Integration Data Warehousing
Data Quality
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ShopAll Example
http://gauravpaliwal.com/LiveExamples/CustomerIndex.html
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ShopAll Scenario
Populating Data Warehouse
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Preserving history for trends analysis
1. Methods :
1.1. Slowly Changing Dimensions 01.2. Slowly Changing Dimensions 11.3. Slowly Changing Dimensions 21.4. Slowly Changing Dimensions 3
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Slowly Changing Dimensions 0
The Type 0 method is a passive approach to managing dimension value changes, in which no action is taken. Values remain as they were at the time of the dimension record was first entered.
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Slowly Changing Dimensions 0
Example
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Slowly Changing Dimensions 0
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Slowly Changing Dimensions 1
The Type 1 methodology overwrites old data with new data, and therefore does not track historical data at all. This is most appropriate when correcting certain types of data errors, such as the spelling of a name.
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Slowly Changing Dimensions 1
Example
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Slowly Changing Dimensions 1
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Slowly Changing Dimensions 2
The Type 2 method tracks historical data by creating multiple records for a given natural key in the dimensional tables with separate surrogate key and/or different version numbers. With Type 2, we have unlimited history preservation as a new record is inserted each time a change is made.
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Slowly Changing Dimensions 2
Example
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Slowly Changing Dimensions 2 (Store)
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Slowly Changing Dimensions 3
The Type 3 method tracks changes using separate columns. Whereas Type 2 had unlimited history preservation, Type 3 has limited history preservation, as it's limited to the number of columns designated for storing historical data.
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Slowly Changing Dimensions 3
Example
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Slowly Changing Dimensions 3
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ShopAll Scenario
1. ETL process for populating following tables :
1.1. Loading product table using lookup.1.2. Loading product table using joins.1.3. Return fact table loading using one to one mapping.1.4. Return fact table loading using
heterogeneous source.
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Loading product table using lookups
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Loading product table using joins
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Loading using one to one mapping
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Loading using heterogeneous source
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Test Cases (Informatica)
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Reports Generation
Reports Generation for fast analyzing of data
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Reports Generation
We use Business Object
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Benefits of Business ObjectReal-Time Messaging Guides Users
Enables Priority Access Manages Qwery scheduling
Increase Reporting Accuracy
Delivers SQL Alerts Tune Universes
Optimize Reports
Analyze Data Usage Audit Data Usage
Audit for Compliance Budget based on usage
Manage Service Levels
Reduce ETL Load Times Improve Resource Efficiency
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Reports Identified
1. Maximum Returned Products2. Store wise Returned Product3. Brand wise Returned Products4. Yearly / Monthly / Weekly Returned Products
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Reports Analyzed
BO Reports :http://inhydqcybipm01:8080/businessobjects/enterprise115/desktoplaunch/InfoView/logon/logon.do
Interactive Dashboard (Business Values): http://gauravpaliwal.com/FusionCharts_Evaluation/Code/jquery/creatingcharts/
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Problem Faced and Lesson Learnt
Problem : Session Related Error (Informatica)
Solution : Logout all sessions and follow naming convention
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Problem Faced and Lesson Learnt
Problem : Flat File not found (Informatica)
Solution : The location of files are on the Server not on the local machine.
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Problem Faced and Lesson Learnt
Problem : Divergence Problem (BO)
Solution : The database schema should be consistent.
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Problem Faced and Lesson Learnt
Problem : Object not found (BO)
Solution : Database is inconsistent
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Miscellaneous
Interactive Dashboards
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Suggestions and Questions
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Thank You