group - eca.edu.au · | eca primary logo eca brand re-design represents our progress with a solid...
TRANSCRIPT
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CONTENTS
• ECA GROUP
• ECA
• ECA GLOBAL
• ECA INTERNSHIP
• ECA PATHWAYS
• ECA GRADUATE INSTITUTE
• ECA COLLEGE
• ECA PROFESSIONAL YEAR
• ELSIS
• APIC
• ACCLM
GROUP
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Application
ECA GROUP must only be applied when together with the other-group brands.
GROUP
COLLEGEGRADUATE INSTITUTE PROFESSIONAL YEAR ENGLISH LANGUAGE SCHOOLS
GLOBAL INTERNSHIP PATHWAYS
DIVISIONS
ECA INSTITUTIONS
INSTITUTIONS
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Our Brand
Progress and innovation are part of our history. The world is con-stantly evolving and only the strongest win.
Our vision goes further and we offer opportunities for those who want to achieve the best results.
BRAND VALUES
INNOVATIONTo inspire our students
IMPROVINGQuality of studies
FOCUSIn the future
GAINExperience and knowledge from
the best on the market
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Primary Logo
ECA brand re-design represents our progress with a solid base revealed, a new page turned for our future, where staff, stu-dents, suppliers and partners are happy and proud to be part of the ECA Group, squares elements from the old logo remind us what we were. A robust typography shows how strong we are, to show that we are the best education provider and that we have the structure to compete with any other provider.
We are stronger, we are modern and we are reliable.
MINIMUM SIZE
2cm
1cm
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Primary Logo Usage
PLACEMENT ON IMAGES
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Symbol
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Isolation Zones
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
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Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
PMS: 3115 C
CMYK: 75, 0, 17, 0
RGB: 0, 187, 210
LAB: #00BBD2
80%80%
60%60%
40%40%
PMS: 382 C
CMYK: 30, 0, 100, 0
RGB: 191, 215, 48
LAB: #BFD730
PMS: 527 C
CMYK: 69, 99, 0, 0
RGB: 113, 45, 145
LAB: #712D91
80%80%
60%60%
40%40%
20%20%
20%20%
80% black - 30% black
PMS: 144 C
CMYK: 0, 55, 100, 0
RGB: 246, 139, 31
LAB: #F68B1F
80%80%
60%60%
40%40%
20%20%
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Incorrect Usage
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
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Typeface Primary
To ensure brand consistency across the ECA
Group marketing materials, the following font
should be used in all printed materials such as
brochures, and in all advertising and publicity.
Headlines, subheads, secondary subheads, and
short introductory copy.
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
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Typeface Secondary
Arial should be used in corporate materials.
Arial is readily available within word processing, spreadsheets and presentation programs and will be used for all internally produced documents as well as for correspondence.
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
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Typeface Headlines
For the communication materials (banners, posters, outdoors, flyers, etc) - not corporative, we have to use the following font only for the headlines and subheads (optional).
ABCDEFGHIJLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()
face off m54
EDUCATION CENTRE OF AUSTRALIA
Lorem ipsum do lo r sit amet , consectetur adipiscing elit
Lorem ipsum do lo r sit amet , consectetur adipiscing elit
new amibitions
new projets
NEWFACE
An example
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Photography Examples
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Sample Applications Stationary
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Sample Applications Banner
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Sample Applications Merchandising
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Web Typography
HEADLINES BODY
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
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How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE ECA LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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Primary Logo
Primary Logo Variations
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Primary Logo Color background
DARK COLOR (100% TO 50%) | These examples apply to ECA Internships and ECA Pathways
LIGHT COLOR (DOWN 50%)
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Minimum size
Isolation Zones
0.8
cm
0.3
cm
When reproducing the ECA logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
This example apply to ECA Internships and ECA Pathways
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
This example apply to ECA Internships and ECA Pathways
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Incorrect Usage
This example apply to ECA Internships and ECA Pathways
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Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 3115 C
CMYK: 75, 0, 17, 0
RGB: 0, 187, 210
LAB: #00BBD2
PMS: 144 C
CMYK: 0, 55, 100, 0
RGB: 246, 139, 31
LAB: #F68B1F
PMS: 527 C
CMYK: 69, 99, 0, 0
RGB: 113, 45, 145
LAB: #712D91
This example apply to ECA Internships and ECA Pathways
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
GRAD UATE IN STITUTE
How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE EGI LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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Primary Logo
Primary Logo Variations
CORPORATIVE BACKGROUND
These 2 variations are the correct usage for a brand application on the corporate background.
The detail of the red triangle can only be kept when applied over the dark blue background.
BLACK & WHITE
The black and white versions of the logos are used if the color version cannot be used. It must be guaranteed that printing will be of adequate quality.
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Primary Logo Color background
DARK COLOR (100% TO 50%)
LIGHT COLOR (DOWN 50%)
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Icon
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Minimum size
Isolation Zones
1 cm
0.3
cm
When reproducing the EGI logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
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Incorrect Usage
This example apply to EGI
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Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 1795 C
CMYK: 0, 96, 93, 2
RGB: 232, 44, 42
LAB: #E82C2A
PMS: 144 C
CMYK: 0, 55, 100, 0
RGB: 246, 139, 31
LAB: #F68B1F
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
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Imagery
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Sample Applications Promotion
FACEBOOK POST
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Sample Applications Courses flyer
COLLEG E
How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE ECAC LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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Primary Logo
Primary Logo Variations
CORPORATIVE BACKGROUND
These 2 variations are the correct usage for a brand application on the corporate background.
The detail of the green triangle can only be kept when applied over the dark blue background.
BLACK & WHITE
The black and white versions of the logos are used if the color version cannot be used. It must be guaranteed that printing will be of adequate quality.
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CO
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Primary Logo Color background
DARK COLOR (100% TO 50%)
LIGHT COLOR (DOWN 50%)
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Icon
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Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 360 C
CMYK: 63, 0, 84, 0
RGB: 106, 191, 75
LAB: #6ABF4B
PMS: 7549 C
CMYK: 0, 22, 100, 2
RGB: 255, 182, 0
LAB: #FFB600
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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Minimum size
Isolation Zones
1 cm
0.3
cm
When reproducing the ECA College logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
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Incorrect Usage
This example apply to ECA College
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Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
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CA
CO
LL
EG
E
Imagery
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CO
LL
EG
E
Sample Applications Promotion
PROFESSIONAL YEAR
How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE ECA PY LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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PR
OF
ES
SIO
NA
L Y
EA
R
Primary Logo
Primary Logo Variations
CORPORATIVE BACKGROUND
These 2 variations are the correct usage for a brand application on the corporate background.
The detail of the yellow triangle can only be kept when applied over the dark blue background.
BLACK & WHITE
The black and white versions of the logos are used if the color version cannot be used. It must be guaranteed that printing will be of adequate quality.
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR PROFESSIONAL YEAR
PROFESSIONAL YEAR
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PR
OF
ES
SIO
NA
L Y
EA
R
Primary Logo Color background
DARK COLOR (100% TO 50%)
LIGHT COLOR (DOWN 50%)
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
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L Y
EA
R
Icon
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PR
OF
ES
SIO
NA
L Y
EA
R
Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 7549 C
CMYK: 0, 22, 100, 2
RGB: 255, 182, 0
LAB: #FFB600
PMS: 7685 C
CMYK: 100, 75, 0, 0
RGB: 0, 84, 166
LAB: #0054a6
80%80%
80%80%
60%60%
60%60%
40%40%
40%40%
20%20%
20%20%
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ES
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NA
L Y
EA
R
Minimum size
Isolation Zones
1 cm
0.3
cm
When reproducing the ECA Professional Year logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
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PR
OF
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SIO
NA
L Y
EA
R
Incorrect Usage
This example apply to ECA Professional Year
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEAR
PROFESSIONAL YEARPROFESSIONAL YEAR
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PR
OF
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SIO
NA
L Y
EA
R
Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE ELSIS LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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LS
IS
Primary Logo
Primary Logo Variations
CORPORATIVE BACKGROUND
These 2 variations are the correct usage for a brand application on the corporate background.
The detail of the light blue triangle can only be kept when applied over the dark blue background.
BLACK & WHITE
The black and white versions of the logos are used if the color version cannot be used. It must be guaranteed that printing will be of adequate quality.
pag
e 6
4 o
f 9
4 B
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d I
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Primary Logo Color background
DARK COLOR (100% TO 50%)
LIGHT COLOR (DOWN 50%)
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Icon
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LS
IS
Minimum size
Isolation Zones
1 cm
0.3
cm
When reproducing the ELSIS logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
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7 o
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4 B
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LS
IS
Incorrect Usage
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IS
Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 3115 C
CMYK: 75, 0, 17, 0
RGB: 0, 187, 210
LAB: #00BBD2
PMS: 144 C
CMYK: 0, 55, 100, 0
RGB: 246, 139, 31
LAB: #F68B1F
PMS: 382 C
CMYK: 30, 0, 100, 0
RGB: 191, 215, 48
LAB: #BFD730
PMS: 213 C
CMYK: 0, 92, 18, 0
RGB: 232, 31, 118
LAB: #E81F76
PMS: 527 C
CMYK: 69, 99, 0, 0
RGB: 113, 45, 145
LAB: #712D91
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
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IS
Imagery
pag
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IS
Sample Applications Campaigns
pag
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Sample Applications General Posters
ONLY CALENDAR EVENT POSTER TEMPLATE
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Sample Applications General Posters
OTHER EVENTS POSTER (WORKSHOPS, SEMINARS)
OP.1
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Sample Applications Web
How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE APIC LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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e 7
7 o
f 9
4 B
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d I
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eli
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PIC
Primary Logo
Primary Logo Variations
CORPORATIVE BACKGROUND
These 2 variations are the correct usage for a brand application on the corporate background.
The detail of the light blue line can only be kept when applied over the dark blue background.
BLACK & WHITE
The black and white versions of the logos are used if the color version cannot be used. It must be guaranteed that printing will be of adequate quality.
pag
e 7
8 o
f 9
4 B
ran
d I
de
nti
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uid
eli
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| A
PIC
Primary Logo Color background
DARK COLOR (100% TO 50%)
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PIC
Icon
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PIC
Minimum size
Isolation Zones 1
cm
0.3
cm
When reproducing the APIC logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
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e 8
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d I
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PIC
Incorrect Usage
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PIC
Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 3115 C
CMYK: 75, 0, 17, 0
RGB: 0, 187, 210
LAB: #00BBD2
PMS: 144 C
CMYK: 0, 55, 100, 0
RGB: 246, 139, 31
LAB: #F68B1F
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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PIC
Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
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Sample Applications Brochure
Cover Separators
How should this guidebe used?
We want you to become advocates for our brand and to help us use it consistently.
Name, corporate logo, colors, and typeface - are the pillars of the identity of the company.
Their characteristics ensure an individual and consistent image of the company on the market.
THE ACCLM LOGO SHOULD NEVER BE RECREATED.
Only the new official logo files should be used in communications.
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e 8
7 o
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4 B
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CC
LM
Primary Logo
Primary Logo Variations
CORPORATIVE BACKGROUND
These 2 variations are the correct usage for a brand application on the corporate background.
The detail of the light blue lines can only be kept when applied over the dark blue background.
BLACK & WHITE
The black and white versions of the logos are used if the color version cannot be used. It must be guaranteed that printing will be of adequate quality.
pag
e 8
8 o
f 9
4 B
ran
d I
de
nti
ty G
uid
eli
ne
| A
CC
LM
Primary Logo Color background
DARK COLOR (100% TO 50%)
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CC
LM
Icon
pag
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CC
LM
Minimum size
Isolation Zones 1.
2 c
m
0.3
cm
When reproducing the ACCLM logo in print, it should not be reproduced smaller than the specified minimum size, as doing so compromises its readability.
The minimum logo size provides the smallest possible reduction in which the logo is still easy to read.
The examples below show the isolation zones when positioning the logo.
The ‘X’ height changes proportionally according to the size of the logo but it is always determined by the width of the ‘band’ as shown below.
pag
e 9
1 o
f 9
4 B
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d I
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uid
eli
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CC
LM
Incorrect Usage
pag
e 9
2 o
f 9
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d I
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nti
ty G
uid
eli
ne
| A
CC
LM
Color Palette
PRIMARY
SECONDARY
It is allowed to use secondary colors for illustrations, infographics, some highlights when necessary and subheads.
PMS: 281 C
CMYK: 100, 90, 30, 35
RGB: 24, 41, 88
LAB: #182958
80% black - 30% black
PMS: 3115 C
CMYK: 75, 0, 17, 0
RGB: 0, 187, 210
LAB: #00BBD2
PMS: 1795 C
CMYK: 0, 96, 93, 2
RGB: 232, 44, 42
LAB: #E82C2A
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
80%
60%
40%
20%
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CC
LM
Typeface Print
PRIMARY - Body SECONDARY - BodyPRIMARY - Headlines SECONDARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM LIGHT
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOOK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
GOTHAM BLACK
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL REGULAR
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL ITALIC
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BOLD
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIAL BLACK
Typeface Web
PRIMARY - Body PRIMARY - Headlines
ABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
RALEWAY EXTRA BOLDABCDEFGHIJLMNOPQRSTUVWXYZabcdefghijlmnopqrstuvwxyz1234567890!@#$%^&*()
ARIMO REGULAR
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CA
GR
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ECA BRANDS GUIDELINES 2018
© 2018 | The copyright of the brand belongs to the ECA.