group discount sites & marketing your business
TRANSCRIPT
Group Discount Sites & Marketing Your Business
A look at how group discounting sites can be used to market local businesses successfully.
What are Group Buying Websites?
• Also known as daily deal websites
• They offer discounted deals available for a time-limited period
• There is a minimum number of deals that needs to be purchased before the deal is activated
• Website with variety and different deals are the most successful
How do They Work?
The business advertising their product pays nothing upfront
If the deal does not gain the minimum
requirement, then the business pays nothing at
all
Once the deal is valid then site takes a
percentage of the sales for commission
Compiled by Author from Source: businessmarketingblog.org
Concerns: Is it a good fit?
• Group buying sites attract bargain consumers
• They can lead to more profitable repeat business, but it's important to consider if this approach fits the brand and the target audience
• Weigh the potential benefits to your small business before signing up
Concerns: Coping with Demand
• Group deals are normally restricted to a certain time period
• This could create a sudden peak in business
• One deal can generate hundreds or thousands of new customers
Image Source: Google Images
Concerns: Coping with Demand
How to Benefit form the Increase of New Customers:
Collect data to build your consumer database
Devise a strategy on how to stay engaged
Establish how to gather feedback and learn from it
Compiled by Author from Sources: blog.reckon.com
Group Discount Companies: USAGroupon• A global e-commerce marketplace offering up to 50-90% discounts • Subscription is free • Each deal is available is for a limited time and exclusive to Groupon subscribers
LivingSocial• Your online marketplace for deals• Allows users to explore the best features, activities and discoveries in their
cities
Gilt• Provides insider access to today’s top designer labels• Deals up to 70% off retail
Compiled by Author from Sources: finder.com, gilt.com Image Source: Google Images
Group Discount Companies: ChinaVipshop• A flash sale online store offering designer fashion brands• The only Chinese e-commerce startup successfully listed on NYSE
Meituan• Offers deal for local restaurants, bars, cinemas, KTV, spas, salon, and other
specialty businesses
Dianping• China's leading online-to-offline platform for urban service• Provides merchant information and consumer reviews along with group-buying,
restaurant reservation, take-out service, and e-coupon promotions
Compiled by Author from Sources: linkedin.com, crunchbase.com Image Source: Google Images
Group Discount Companies: UKHuddlebuy• We are the UK’s and Europe’s largest daily deals site for small businesses
and entrepreneurs - providing exclusive deals to a rapidly growing community of more than 50,000 businesses
DesignMyNight• London's first and only nightlife comparison site
Savvy Mummys• offer daily deals by mums for mums. We are a community-focused
company sharing national and local deals for other mums to enjoy
Compiled by Author from Source: demystifyasia.com Image Source: Google Images
Creating A Campaign
Step 1: Define Your Offer
Step 2: Determine what Group Buying Website to Use
Step 3: Signup / Contact the Website of Your Choice
Compiled by Author from Source: businessmarketingblog.org Image Source: Google Images
Successful Case Studies
The company sold more than 5,000 discount tickets on its 1st Groupon promotion and 20,000 on the next
Offer: Gave a 75 minute tour of the architecture lining the Chicago River
Gregg: “I think Groupon is one of the best sales and marketing tools to come out since the Internet. Groupon is something any business owner or marketing manager can do themselves, no matter what size the company is.”
Compiled by Author from Source: businessmarketingblog.org Image Source: Google Images
Wendella Boats & Chicago Water Taxi:
Successful Case Studies
Offer: A $50 gift cards for $25 on LivingSocial.com three
times a yearPromotions bring in about $20,000 to $30,000 each
Tracy: “It gives you a no-muss, no-fuss way of marketing your
business without any major commitment.”
Compiled by Author from Source: businessmarketingblog.org Image Source: Google Images
Helpful Tips
Follow up and Stay Engaged
Do more than adding new customers to email lists for regular communication
Reach out with an individual note expressing that you hope they enjoyed the service/product and that you hope to see them again soon
Compiled by Author from Source: porternovelli.com Image Source: Google Images
Helpful Tips
Treat Deal Buyers just like Another Customer
Make sure to give deal buyers exceptional service just like you would for a customer paying full priceIf a deal customer receives poor service, not only will it be a guarantee that they will not return, but they can also post a bad review affecting your long term ROI and brand
Compiled by Author from Source: patientpop.com Image Source: Google Images
Helpful TipsUse deal to Generate Traffic during Low Seasons or During a Slow Time of Day
Make the deal valid for only certain times of the day or during the year
This will help space out crowds and generate revenue during off times
Compiled by Author from Source: patientpop.com Image Source: Google Images
Helpful TipsUse deal to Generate Traffic during Low Seasons or During a Slow Time of Day
Make the deal valid for only certain times of the day or during the year
This will help space out crowds and generate revenue during off times
Compiled by Author from Source: patientpop.com Image Source: Google Images
CONTACT US FOR THE FULL PRESENTATION:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
www.mediacontactusa.com
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<http://www.demystifyasia.com/coupon-deal-sale-websites-singapore/>.• Cribbin, Clare. "The Ultimate Guide to Group Buying Sites Online." Finder.com.au. Hive Empire Pty Ltd, n.d. Web. 27 July 2016.
<https://www.finder.com.au/the-ultimate-guide-to-group-buying-sites-online>.• CrunchBase. CrunchBase Inc., n.d. Web. 27 July 2016. <www.crunchbase.com>.• Gilt. "About Gilt." Gilt Groupe. Gilt Group, Inc, n.d. Web. 27 July 2016. <http://www.gilt.com/company/main>.• "Group Buying Websites." Compared and Reviewed. Comparedandreviewed.com, n.d. Web. 27 July 2016.
<http://www.comparedandreviewed.com/group-buying-websites>.• La Barbera, Vinny. "Online Marketing with Group Buying Websites." Buisness Marketing Blog. Business Marketing Blog, 2000. Web. 27
July 2016. <https://www.businessmarketingblog.org/online-marketing-with-group-buying-websites/>.• Porter Novelli. "A Group Buying Communications Strategy?" Porter Novelli. Porter Novelli, 13 Dec. 2012. Web. 27 July 2016.
<https://www.porternovelli.com/intelligence/2012/12/13/a-group-buying-communications-strategy/>.• "Small Business Marketing: Are Group Buying Sites Right For You?" Reckon. Reckon Insights, 13 Nov. 2015. Web. 27 July 2016.
<http://blog.reckon.com/are-group-buying-sites-right-for-your-small-business>.• Voskeritchian, Edward. "Top 10 Most Popular Online Shopping Sites in China." Pulse. LinkedIn, 24 Sept. 2015. Web. 27 July 2016.
<https://www.linkedin.com/pulse/top-10-most-popular-online-shopping-sites-china-edward-voskeritchian-6052880598178029568>.