group c _3rd group
TRANSCRIPT
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Akhil Maurya Shantanu Gaur Ambika Singhal
Nitin Shankar Ankit Laddha Geet Sabarwal
INDIAN FILM INDUSTRY
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Alam Ara,1931
In 1896,Lumière Brothers' Cinematographer unveiled six soundless
short films in Bombay (now Mumbai).
India's first feature film – named "King Harishchandra" – was released in 1913.
By 1920, film making had taken the shape of an industry.
HISTORY
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TODAY
Indian Film Industry is one of the worlds largest.
In 2009, India produced a total of 2961films.
Media and entertainment industry is valued at USD 15.8
billion and with growth of 18%.
• Digitization of movies and increase in the number of screens has
enhanced the movie going experience.
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Expected to reach a size of over Rs 60,000 cr. in the next five years.
Projected to grow at a CAGR of 9 per cent and reach US$ 3 billion by 2014.
Stricter enforcement of copyright law will help the film industry in its fight with cable
operators.
Hollywood production studios are targeting India for their future
ventures.
FUTURE
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Mythological &Devotional
Romantic
Patriotic Comedy Action
Animation
Parallel
Genre and Style
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7 P’S OF THE FILM
INDUSTRY
PRODUCT
PLACE
PROMOTION
PUBLICITY
PHYSICAL EVIDENCE
PROCESS
PEOPLE
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Reliability
Assurance
Tangibles
Empathy
Responsiveness
RATER MODEL
Interaction Quality
Physical Environment Quality
Outcome Quality
Service Quality
Product Quality
Price
Situational Factors
Customer Satisfaction
Personal Factor
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DIFFERENT PERCEPTIONS
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Customer SatisfactionEntertainment
Emotional Content
Return on Investment
Inspirational and Motivating Factor
Initial Promotion
Creative Content
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Maslow pyramid & movies
Self-Actualization needs
Esteem needs
Belongingness and Love needs
Safety needs
Biological and Physiological needs
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Research & ConclusionQuestion- What is the most important
attribute of satisfaction whenever customer goes for the movie?
Solution : Entertainment. 78% people of our sample population feels that a movie is good if it is entertaining.
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Swot AnalysisSTRENGTH:
•Large customer base
•Low cost of production and high revenues
•Growing middle class with higher disposable income
WEAKNESS:•Film production sector highly fragmented • Lack of cohesive production • Lack of distribution infrastructure
• Lack of efforts for media penetration in lower socio-economic classes
OPPORTUNITIES:
•Rapid de-regulation in the Industry
•Rise in the viewership and the advertising expenditure
•Increasing interest of the global investors
THREATS:
•Piracy, violation of intellectual property rights pose a major threat to the film making companies.• Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry.
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Recommendations• Involvement of more specialized techniques for better satisfaction of
the customer.
• More and more marketing strategies should be innovated to get the better attention of the customer.
• Customer oriented Products.
• Proper market research.
• Concentrate on more on associations for initial crowd.
• Organized methods of management should be implemented for the cost cutting in film making method.
• Creativity shouldn’t be compromised at any stage and at any cost.
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SUCCESS = PEOPLE
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Thank you