group buying website feasibility study
TRANSCRIPT
MNO DEALS
PRODUCT
AND ITS
FEATURES
MNO GETAWAYS
MNO LIVE
MNO GOODS
MNO FEATURED DAILY DEALS
MNO DEALS TRENDS
MNO deals trends is a deal initiated by a
merchant on demand and offered instantly
to subscribers through mobile devices and
its website.
MNO DEAL CHANNELS
are aggregate daily deals from the same
category and are accessible through the MNO
deals website and through email alerts that
subscribers sign up to receive.
PRICE(PRICING POLICY)
Retail Price 500
Discount (%) 50%
Discount 250
Offer Price 250
Revenue Share 35%
Revenue 87.50
Merchant Revenue Share 65%
Merchant Revenue 162.50
PLACE(PROSPECT)
PROMOTION
COMPETITIVE ADVANTAGE FOLLOWING THE
PORTER’S GENERIC STRATEGIES
UNIQUE PRODUCT AND SERVICE
OFFERING
VALUE DISCIPLINES
Value Discipline
Operational Excellence
Product Leadership
Customer Intimacy
DATA ANALYSIS/SUMMARY
DEMOGRAPHY 1. Country ( PHILIPPINES )
2. Occupation
3. Estimated Monthly Income (PHP)
4. Marital Status
5. Gender
6. Age
COMPANY 1. Have you ever bought a deal from daily deal websites (e.g.
metrodeal, ensogo or cashcashpinoy)
2. Do you buy deals from a single website only? (If no, skip to
#4))
3. What makes you support that one single website?
4. When you visit groups buying websites, do you already
have a product or service that you would like to buy?
5. Do the websites offer loyalty plans (cumulative bonus point,
gift cards, and vouchers)?
6. If no loyalty plans are offered, what would you suggest?
SURVEY
CONTENT 1. Have you subscribed to any group buying website? (if no, skip to
#3)
2. How are new products communicated to you?
___ email
___ text
___ others (please specify:_________________)
3. Do you get enough information about the deal from the websites
without the need to inquire on the customer hotline?
4. What is your preferred medium in reporting your complaints?
___ text
___ email
___ landline call
___ online chat
5. Which category are you interested the most? (check all that
applies)
___ restaurant
___ Travel and tours
___ Health and Wellness
___ Devices and gadgets
CONNECTIVITY
1. How much time do you spend buying a deal?
2. Do your local websites implement mobile application (iOS, Android, BlackBerry)?
3. If yes, how satisfied are you with the mobile app (regarding user interface,
features, stability)
COLLABORATORS/
CUSTOMERS
1. What problems have you encountered when purchasing from group buying sites?
2. How satisfied are you with products/services provided by the local merchants?
(rate from 1-10, 10 as the highest)
4. When do you buy the deal?
DEMOGRAPHY
1615
GENDER
MALE
FEMALE
51%29%
10%10%
OCCUPATION
STUDENT
GOVERNMENTEMPLOYEE
SELFEMPLOYED
97%
3%
MARITAL STATUS
SINGLE
MARRIED
32%
10%
39%19%
AGE
16-18 (10)
19-21 (3)
22-24 (12)
25-28 (6)26%
26%29%
9%10%
ESTIMATED MONTHLY INCOME
2000 - 5000 6,000 - 10,000
10,000-13,000 14,000-19,000
20,000-25,000
COMPANY
32%
68%
PURCHASED DEAL FROM A
DAILY WEBSITE
YES NO
32%
68%
PURCHASED DEALS ON A
SINGLE WEBSITEYES NO
53%
6%
41%
SUPPORTIVE
DISCOUNTS
AFFORDABLE DEALS
NO COMMENT
52%48%
PURCHASING
YES NO
61%
39%
OFFERS
YES NO
CONTENT
58%
42%
SUBSCRIPTION FOR GROUP
BUYING SITE
YES NO
42%
35%
23%
COMMUNICATION FOR NEW PRODUCTS
E-MAIL TEXT ALL OF THE ABOVE
48%52%
INFORMATION
YES NO
10%
47%30%
13%
MEDIUM FOR COMPLAINTS
TEXT E-MAIL LANDLINE ONLINE CHAT
16%
26%
19%
39%
INTERESTS
RESTAURANT TRAVEL AND TOURS
HEALTH AND WELLNESS DEVICES / GADGETS
COMMUNITY
39%
23%
19%
19%
RECOMMENDATION
BIG DISCOUNTS USEFUL PRODUCTS
QUICK DELIVERY FLEXIBLE PAYMENT
39%
61%
SOCIAL NETWORKING
YES NO
26%
19%55%
UPDATES OF INFORMATION
EVERYDAY EVERY WEEK EVERY MONTH
16%
29%55%
BUYING DEALS
ONCE A WEEK TWICE A MONTH
THREE TIMES A YEAR
36%
13%19%
32%
PURCHASING
5 MINS-30 MINS 30 MINS-50MINS
50 MINS-1HR&30MINS 1HR&30MINS-2HRS
58%
42%
IMPLEMENTATION OF MOBILE APPLICATION
YES NO
61%
39%
SATISFACTORY FOR MOBILE APPLICATION
GOOD FAST
COLLABORATORS / CUSTOMERS
26%
16%
13%
13%
7%
7%
6%
6%
3%
3%
SATISFACTORY RATING
10 9 8 7 6 5 4 3 2 1
