group buying website feasibility study
TRANSCRIPT
MNO DEALS
GROUP BUYING WEBSITES
Traditional Buying
Online group Buying
Mno company
• MNO Company is a deal based website backed by the win-win-win solution concept.
• The company offers discounted products and services without sacrificing quality.
The business model
How the win-win-win
solution works?
• This Triangular mechanism happens between three major partners and everyone benefits. The deal owners display their deals on vendors website to sell their coupon deal where in the consumers opt the product from the deal sites for a reasonable lesser price.
Vision
• To be the leader in the field of group buying websites by 2025 through continuously committing ourselves in providing the best deals to our customers and the excellent services to our clients.
mission
• Delivering quality: On time, every time while creating sustainable business value to our clients and memorable opportunities for our customers.
Market Analysis
• Competitors
MY CITY COUNTS
PRESYONG PATOK
TWANGOO PHILIPPINES
CATCH THE DEAL
Customer profile of awesome
•
Customer profile of Deal Grocer
Customer Profile of
Cash Cash Pinoy
PRICING POLICY
Retail Price 500
Discount (%) 50%
Discount 250
Offer Price 250
Revenue Share 35%
Revenue 87.50
Merchant Revenue Share 65%
Merchant Revenue 162.50
PAYMENT METHOD
• Credit Or Debit Card - Cash Card
• Bank Deposit - any kind of account that accepts deposits.
• Pay pal- send payment directly to the seller using just their email address
• Cash on Delivery- is the sale of goods by mail order where payment is made on delivery rather than in advance.
Proposed MNO Websites
Manage the MNO Deals Website:
• Content Management System (CMS): Admin can change any content like text, images, pictures, videos, post messages or material etc with a WYSIWYG editor for easy use just like using Microsoft Word.
• SEO friendly: Admin can add meta tag keywords and description as well per page.
Manage the MNO Deals Website:
• City Management : Can Add/Edit or Delete cities
• User Management : Can Add/Edit or Delete users as well as ban any user
• Gift Cards : View Gift cards ordered by every user
Manage the MNO Deals
Website:
• Refer a friend : View referral details and how many signed successfully
• Reviews : View, Edit, Delete & Add reviews
• Email Management : Add, View, Edit Email templates
Manage the MNO Deals
Website:
• Payment Management: - View the complete payments history and its distribution to the sellers and the payment received from the buyers.
• Order Management: Search orders, as well as check which deals has how many order pending, complete or cancelled.
Manage the MNO Deals
Website:
• Manage Blogs & Forums: Can Add/Edit or Delete Blogs & Forums or messages.
• Reports: View detailed reports for the users, payments, deals, orders etc on daily, weekly, monthly or yearly basis.
ADVANTAGES TO THE ADMIN
(MNO Deals)
• Its fast and hassle free as its online.
• Everything is automated so no manual entries needed to be made.
• Reports allow him to track the progress and make decisions appropriately.
ADVANTAGES TO THE ADMIN
(MNO Deals)
• Feasible to expand in long run.
• Due to sharing on social networks gets targeted audience on his site.
• Due to referrals marketing effort can be utilized in the right direction.
ADVANTAGES TO THE CUSTOMER (Subscriber)
• Does not need to spend time looking for the best deals as he will get daily email alerts for the exciting offers
• Its fast and hassle free as its online
ADVANTAGES TO THE CUSTOMER (Subscriber)
• Can check every deal he bought in his account so need to keep manual entries.
• Easily integrates with his favourite Social Networks; Facebook; Twitter and others.
ADVANTAGES TO CLIENTS (Merchant)
• Its fast and hassle free as its online.
• Can check every deal he bought in his account so need to keep manual entries.
• No need to have a website or online presence.
ADVANTAGES TO CLIENTS (Merchant)
• Gets free review for his services.
• No need to be bothered about the marketing or the promotion of the site
• Repeat customers for free.
ORGANIZATIONAL CHART
Data analysis / Summary
16
15
GENDER
MALE
FEMALE
Data analysis / Summary
51%
29%
10%10%
OCCUPATION
STUDENT
GOVERNMENT EMPLOYEE
SELF EMPLOYED
PRIVATE EMPLOYEE
Data analysis / Summary
97%
3%
MARITAL STATUS
SINGLE
MARRIED
Data analysis / Summary
32%
10%
39%
19%
AGE
16-18 (10)
19-21 (3)
22-24 (12)
25-28 (6)
Data analysis / Summary
26%
26%29%
9%
10%
ESTIMATED MONTHLY INCOME
2000 - 5000 6,000 - 10,000 10,000-13,000 14,000-19,000 20,000-25,000
Data analysis / Summary
32%
68%
PURCHASED DEAL FROM A DAILY WEBSITE
YES NO
Data analysis / Summary
53%
6%
41%
SUPPORTIVE
DISCOUNTS AFFORDABLE DEALS NO COMMENT
Data analysis / Summary
52%
48%
PURCHASINGYES NO
Data analysis / Summary
58%
42%
SUBSCRIPTION FOR GROUP BUYING SITE
YES NO
Data analysis / Summary
42%
35%
23%
COMMUNICATION FOR NEW PRODUCTS
E-MAIL TEXT ALL OF THE ABOVE
Data analysis / Summary
48%
52%
INFORMATION
YES NO
Data analysis /Summary
10%
47%
30%
13%
MEDIUM FOR COMPLAINTS
TEXT E-MAIL LANDLINE ONLINE CHAT
Data analysis / Summary
16%
26%
19%
39%
INTERESTS
RESTAURANT TRAVEL AND TOURS HEALTH AND WELLNESS DEVICES / GADGETS
Data analysis / Summary
39%
23%
19%
19%
RECOMMENDATION
BIG DISCOUNTS USEFUL PRODUCTS QUICK DELIVERY FLEXIBLE PAYMENT
Data analysis / Summary
39%
61%
SOCIAL NETWORKING
YES NO
Data analysis / Summary
26%
19%
55%
UPDATES OF INFORMATION
EVERYDAY EVERY WEEK EVERY MONTH
Data analysis / Summary
16%
29%55%
BUYING DEALS
ONCE A WEEK TWICE A MONTH THREE TIMES A YEAR
Data analysis/ summary
61%
39%
SATISFACTORY FOR MOBILE APPLICATION
GOOD FAST
Data analysis/ Summary
36%
13%19%
32%
PURCHASING
5 MINS-30 MINS 30 MINS-50MINS 50 MINS-1HR&30MINS 1HR&30MINS-2HRS
Data analysis/Summary
26%
16%
13%
13%
7%
7%
6%
6%
3%
3%
SATISFACTORY RATING
10 9 8 7 6 5 4 3 2 1