Group 6 Membership Seminar

Mark HuddlestonDistrict 9520 Membership & PR Chair

• Globally 1.2 Million (static for over 20 years)• We recruit and lose 100,000

members every year• 2003 – 2011

2,552 new clubs chartered with a net gain of only 226 members

• Global membership shifting from the DEVELOPED world to the DEVELOPING world

Recent Membership Trends

CANADA-4,167

ENGLAND-7,743

USA-58,481

BRAZIL+4,045

GERMANY+11,114

INDIA+34,063

AUSTRALIA-5,260

TAIWAN+7,567

S.KOREA+12,671

JAPAN-23,248

Largest Nett Membership Gains & Losses 2003-2013

District 9520

1360 (March 1, 2015)1364

50 inductions

RECRUITMENT RETENTION

Retention

So, why are people leaving us?

We are constantly weighing up the pros and cons…

PROS CONS

FRIENDSHIPS

RECOGNITION

NETWORKING

LEADERSHIP

ENTERTAINMENT

We are constantly weighing up the pros and cons…

PROS CONS

EXPENSIVE

DEMANDING ON TIME

BORING MEETINGS

BAD FOOD

STRICT RULES

We are constantly weighing up the pros and cons…

PROS CONS

FRIENDSHIPS

RECOGNITION

NETWORKING

LEADERSHIP

ENTERTAINMENT ONE MEMBER WHO IS A

COMPLETE PAIN IN

THE ASS

We are constantly weighing up the pros and cons…

PROS CONS

FRIENDSHIPS

RECOGNITION

NETWORKING

LEADERSHIP

ENTERTAINMENT

MAJOR HEALTH SCARE

EMPLOYMENT UNCERTAINTY

FAMILYTRAGEDY

• Death• Poor health• Relocation • Change in work responsibility• Competing priorities

So, why are people leaving us?“Uncontrollables”

So, why are people leaving us?“Controllables”• Lack of involvement/engagement/inclusion• Lack of direction & leadership• Conflict with other members• Inflexible attendance requirements• Input not sought or valued• Membership did not meet expectations• Unfair distribution of workload• Unwillingness to modernise/change• Boring meetings • Affordability

• Poor venue/meal quality• Termination

So, why are people leaving us?“Controllables”• Lack of involvement/engagement/inclusion

• Conflict with other members(major contributor to losses of newer members)

(major contributor to losses of experienced members)

• Responsibility• Recognition• Leadership pathways• Sense of belonging• Networking opportunities• Fellowship / social interaction• Skill Development• Challenges• Interpersonal Relationships• Fulfilment / achievement• Personal growth / Broadening of Horizons• Assimilation into a new community• Project ownership / Empowerment

• Sense of purpose / direction• Mentoring• Support for your cause• Fun / entertainment• Education• Keeping active• International Understanding• Humanitarian Service• Community Involvement

What do you need from your Rotary membership?

Drink wine