group 5 marketing plan magic stick 梁敏 卢天荣 张静玲 黎清雨
TRANSCRIPT
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Group 5
Marketing Plan
Magic StickMarketing Plan
Magic Stick
梁敏 卢天荣 张静玲 黎清雨
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Do you worry about the food safety?
Our product can help you!
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Product introductionProduct introduction
shape
functions
The security guard of your food.
About our productAbout our product
Magic Stick is a portable machine that can detect the component content of your food.
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Funtions:Funtions:
Heavy metal
Sugar Benzopyrene
( 苯并芘 )
Can dectect content of those component:
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Like a pen
Electronic screen
Small and portable
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Train of thoughtTrain of thought
• Maybe all of us usually buy some food in xiaobeigang( 小贝岗) several times per week.
• Do you want to know the ingredient( 成分) of the food?
• Our product can help you solve the problems above.
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Industry environment Industry environment
• Five Forces Analysis.
supplier
Potential entrant
purchaser
Succedaneum
Competitor
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Supplier (供应商)Supplier (供应商)• Similar tools are generaly offered by
government and the amount is limited, so our product can exactly make up the private market.
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Purchaser (购买者)Purchaser (购买者)• Our product is about 100 yuan, focused on
the people who care their health and are willing to afford it.
• The price is not very high ,our student can also paid for it.
• Therefore the market is very large.
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Potential entrant (潜在进入者)Potential entrant (潜在进入者)
• Peaple's healthy concept stronger , market larger , technology more mature.
• More and more potential entrants enter this market.
• Our company faces big competition.
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Succedaneum (替代者)Succedaneum (替代者)• Food detection center( 食品检测中心 )
• Hospital
• Thanks to low price and convenience (portable),maybe more people will choose our product.
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CompetitorCompetitor
• BigDipper( 北斗星仪器 )
• Sino Analytica( 诺安检测仪 )
• Our company is newly built, these competitor's popularity is better than ours.
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• In a word, fewer suppliers,big market,more healthy concept, convenience,low price point out that our product has large sales market.
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Limited liability companyLimited liability company
• president
• board director CFO
• CEO
• Each department manager
• Each department personnel
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Department Department• The production department
• The Marketing Department
• The accounting department
• The finance department
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Target marketTarget market
Care about health
Age from 18~45
eat out frequently
Magic Stick
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Marketing MixMarketing Mix
Contents
Magic Stick
Product
Price
Promotion
Place
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ProductProduct
•Consumer Product– Specialty Goods
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PricePrice
• How much is reasonable to pay for it ?
About 100 yuan. This price can be accepted by most people, including students. Also, it won’t make a customer be suspicious of the quality of our product. Last be not least, this price is a guarantee of profit .
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PromotionPromotion
Advertising Sales Promotion
Public Relations
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1. Advertising1. Advertising
• Television
• Magazines
• Internet
– Creative video
– Micro Blog
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2. Sales Promotion2. Sales Promotion
• Point-of-sale displays
• Coupons
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3. Public Relations3. Public Relations
• Listen to public– Gather public opinions on the net• Interview– Maintains a positive image
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PlacePlace
• Where can you buy our product?
The electrical appliances market. Both physical store and online store. Such as, Suning, Gome etc.
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FinancingFinancing
• Founders
• Individual investors ,• A bank loan
• Venture capitalists,
• Angel investors ,
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Summary…Summary…
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Thank You!Thank You!
梁敏 卢天荣 张静玲 黎清雨Group 5