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Automotive Sector

Group – 1

Section - 3



Automotive Functions (OEM)

Classification Framework

1.0 DevelopVision andStrategy

2. 0 NewVehicle

Development

3.0 Marketand Sell

Products and

Services

4. 0 BuildVehicle and

Logistics

5.0 ManageCustomer

Service

Operating Functions



6.0 Develop Human Capital

7.0 Manage Information Technology

8.0 Manage Financial Resources

9.0 Acquire, Construct and Manage Property

10.0 Manage Environmental Health and Safety (EHS)

11.0 Manage External Relationships

12.0 Manage Knowledge, Improvement and Change

Management and Support Functions



2.0 New Vehicle Development

Processes

2.1 Strategize and Plan Portfolio

2.2 Create and Finalize Concepts for

new vehicle Synthesis

2.3 Engineer and Design Vehicle (CAD

Model)

2.4 Improve/Validate Design

2.5 Build Prototype

2.6 Test/Verify Vehicle Functional

Requirements

Benefits

Helps to meet market demand and deliver

innovative products ahead of competition

Collaborate efficiently in design phases for

complex product structures

Increase visibility across all processes with

embedded analytics

Maximize component reuse and communicate

with a single system

Synchronize engineering and manufacturing to

enable smooth transition to production

Synchronize engineering and manufacturing to

enable smooth transition to production



3.0 Market and Sell Products and ServicesProcesses

3.1 Develop marketing, distribution and

channel strategy-forecast and analyze demand

3.2 Develop marketing strategy

3.3 Develop sales strategy

3.4 Develop and manage marketing plans

3.5 Plan and forecast vehicle

3.6 Strategize and manage customer

relationships

3.7 Monitor relationships

3.8 Plan sales and promotion

3.9 Perform order management

3.10 Execute order-to-delivery (built & locate -

to-order)

3.11 Manage dealers

3.12 Perform vehicle life cycle management

Benefits

Align stakeholders to optimizevehicle sales management across

the distribution chain

Integrate channel partner

stakeholders

Create full transparency

throughout the distribution chain

Provide custom marketing reports

based on holistic views of customers and vehicles



4.0 Build Vehicle and Logistics

Functions

4.1 Procure materials and

services

4.2 Manufacture vehicles

4.3 Manage logistics andwarehousing

4.4 Forecast vehicle build and

create build plan

4.5 Validate quality targets

4.6 Production planning

Benefits

Harmonize and standardize supply processes for

direct material

Optimize inventory levels

Obtain visibility and collaboration across the entire

supply chain Manufacture based on lean principles

Management of service parts efficiently across

planning, warehousing, ordering, and delivery

execution.

Increase service availability and delivery

Increase service availability and delivery

Increased customer satisfaction with better issue

resolution



5.0 Manage Customer ServiceFunctions

5.1 Develop post vehicle, customer

care/customer service strategy

5.2 Plan and manage customer service

operations

5.3 Perform after-sales installation and

repairs

5.4 Measure and evaluate customer

service operations

5.5 Train and manage customer service

workforce

5.6 Manage warranties

5.7 Manage quality

5.8 Manage parts

5.9 Service parts

5.10 Manage end-of-life vehicle

Benefits

Enable managing service requests and

orders, returns, contract-based

entitlements and SLAs, warranty claims,

multichannel communications, and post-

sales offers.

Increase revenue while reducing the high

cost of service

Connect service, sales, and marketing

Get a clearer view of all relevant data toprovide better customer service



6.0 Develop and Manage Human Capital

Functions

6.1 Develop and manage human

resources (planning, policies and strategy)

6.2 Recruit, source and select employees

6.3 Develop and counsel employees

6.4 Reward and retain employees

6.5 Re-deploy and retire employees

6.6 Manage employee information

Benefits

Helps meet the challenges of

globalization, increase efficiency and

transparency, and standardize processes –

all while improving compliance.

Improve HR process efficiency and lower

cost

Optimize global processes

Create a foundation to manage talent,hire, and train faster

Mitigate risk and challenges of global

systems



7.0 Manage Information Technology

Functions

7.1 Manage the business of information

technology

7.2 Develop and manage IT customer

relationships

7.3 Manage business resiliency and risk7.4 Manage enterprise information

7.5 Develop and maintain information

technology solution

7.6 Deploy information technology

solutions7.7 Deliver and support information

technology solution

7.8 Manage IT knowledge

Benefits

Drives efficiency and performance, gain

organizational control, and adapt to

shifting business demands with software

for the automotive supply chain.

Analyze operations based on large

volumes of complex data

Achieve secure access to business

processes and data, anytime and

anywhere

Compose and adapt processes that

address the unique needs of yourcustomers

Adapt to accelerating change and manage

your IT infrastructure in an integrated way



8. 0 Manage Financial Resources

Functions

8.1 Perform planning and

management accounting

8.2 Perform revenue accounting

8.3 Perform general accounting and

reporting

8.4 Manage fixed asset project

accounting

8.5 Manage treasury operations

8.6 Process accounts payable and

expense reimbursements

8.7 Process payroll

8.8 Manage taxes

8.9 Manage international funds and

consolidation

BenefitsAchieve superior financial performance

in a world of accelerating and

challenging change by leveraging

resources, people, and technology.

Streamline processes to reduce cost

Manage liquidity and cash

Reduce the cost of managing risk and

compliance

Close books quickly and accurately



Maruti Suzuki India Ltd.

• Incorporated in 1981, it is the leader in the Passenger Car

market for the last 20+ years

•

Rs. 395 bn. of Sales in 2012.• Largest Sales and Service network in India

• 300+ strong dealer network across all states.

• 9000+ employees



Growing Needs of Maruti

• Addition of 4 new business sectors in 2002

• Non expandability of the existing IT system asopposed to the business

• Disparate systems that could not interact witheach other

• Poor Information quality

•

Huge turn-around time• Requirement for constant monitoring and human

intervention



Post-Implementation

• Single Integrated, in-strata system

• Smart and Process oriented Workforce

•

Tight integration for real time performance• Budget and credit checks completed online

• Lowering support and maintenance costs

• Easy upgrades for the future• Provide end-to-end visibility



Increase in revenue generated over

the years



Sales Volume Increase post ERP

Implementation



Maruti Suzuki Network



Thank You

group 1 section 3

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