Grofers is an on-demand delivery service that connects consumers with local merchants in the neighborhood. 

It offers a wide assortment of groceries, fresh fruits & vegetables, cosmetics, electronics, bakery items, baby care products, pet care items, flowers and much more. 

Grofers started its operations with Delhi NCR and currently operates in a total of 27 cities: Agra, Ahmedabad, Aurangabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi NCR, Hyderabad, Indore, Jaipur, Kanpur, Kochi etc and so on.

Introduction

Products At Grofers

Grofers has raised $46.5 Million till date after 3 rounds of funding by Sequoia Capital and Tiger Global.

Grofers was founded on December 27, 2013 by Saurabh Kumar and Albinder Dhindsa. Saurabh Kumar is a graduate from IIT Bombay and holds an MS from University of Texas in Austin.

Saurabh was the head of operations at Rasilant Technologies in Mumbai and prior to that worked as an engineer at Cambridge Systematics in New York.

Continued..

Grofers is changing the way local commerce finds its way to your doorstep.

It is providing hyper-local logistics that enables smoother transactions between local merchants and consumers. 

They started operations on January 1st of 2014 and within a year, the company has processed over 150,000 local transactions. 

The biggest advantage we have is a well spread out delivery network that services over 170 merchants across the three cities.

More About company

InventoryNO, grofers has no inventory and no warehousing. As grofers is into grocery items which are mainly FMCG and has very less shelf life, there is no use of stocking them upfront. Stocking products may lead to expiration etc. It also increases costs.

Grofers follows full automated and computerized way. A virtual inventory is uploaded on the serves which a person can see in the application, and can place an order. Once the order is placed, the product is purchased from the LOCAL RETAILERS (Kiranawals) and the delivered to the final consumer.

Because of this virtual inventory, they are saving in the cost of warehousing as well as reducing wastage risk.

PaymentsThere are by 2 ways a customer can pay at Grofers.

1) CASH ON DELIVERY : A customer pays the cash when the executive brings the grocery. The only disadvantage of COD is, discounts cannot be availed while using COD as payment option.

2) BY CREDIT CARD / PAYUMONEY : One can easily pay by using his credit or debit card. The payments by cards are secured by SSL certificates to avoid any payment frauds. Also, a costumer can choose to pay by payumoney which is an online payment gateway like CCAVENUE but it gives an additional discount of 1%.

Grofers is a hyperlocal service provider. They promise to deliver grocery in 2 hours. To make this possible they have designed a order chain management system.

While placing an order via application, a customer enters his or her location in the address section, once order is placed successfully, that order is received by the SUB STATION of that area. Once the order is received, it is sent to the field delivery executive, they have a specially designed application for the executives which serves the delivery information etc. Field executive procures the groceries from the store, then with the help of GPS enabled device, they locate the address and deliver the product.

Delivery

Grofers has raised $46.5 Million after 3 rounds of funding:

Seed Funding: $0.5 Million from Deepinder Goyal, Founder of Zomato, and Sequoia Capital in September 2014

Series A: $10 Million was closed in February 2015 by Sequoia Capital and Tiger Global

Series B: $35 Million was announced in April 2015 by Sequoia Capital and Tiger Global

Financials

My Green Box: Grofers acquired a Delhi NCR based grocery delivery mobile app, My Green Box, for an undisclosed amount.

A 15 member team along with Varun Khurana (Founder - My Green Box) joined Grofers with Varun Khurana as the CTO.

Acquisitions

On demanded delivery start ups Grofers has raised Rs 62 crore ($10 million) in venture capital funding led by investment firm Tiger Global Management.

It was the good and reliable amount of money that can nearly help the organization to grow more in near future.

Infact , Grofers has decided to expand there manpower so that they can work more effectively and efficiently.

Investors

Pepper Tap

Major Grocer

Grocer Max

Big Basket

Major Competitors

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