GROCERY DELIV

ERY: A

FEASIB

ILITY

STU

DY

EN

GL

I SH

21

2: T

EC

HN

I CA

L W

RI T

I NG

BE

AU

BI V

I NS

OVERVIEW

• Introduction

• Methods

• Results

• Conclusion

• Recommendation

INTRODUCTION

• Researched the feasibility of establishing a grocery delivery service in the Anchorage area.

• What the market wants.

• Groceries to you

• Factors to consider• Manned or Unmanned• Warehouse-based or Store-based

METHODS

• I conducted my primary research on the UAA and APU library databases. I reviewed many peer reviewed articles on the topic of grocery delivery.

• I reviewed reputable online websites that focus on social media and emerging business trends around the world.

• I created a questionnaire to help me get a better understanding of how much the immediate community is aware of the grocery delivery concept.

• I distributed said questionnaire to fellow classmates and random potential customers to really get a good idea of whether or not a service like this would get used.

• I examined the data and created graphics using the information provided by the respondents.

RESULTS

• The results that we gathered were very helpful in depicting the current attitude and knowledge towards grocery delivery.

• Questions asked:• Are you familiar with the grocery delivery concept?• Would you use a grocery delivery service?• Do you prefer manned or unmanned deliveries?

80% of the participants surveyed indicated that they were unfamiliar with the concept of grocery delivery.

We can see that by an overwhelming margin people would indeed use a grocery delivery service if they were made aware of its existence

An overwhelming majority would prefer a manned delivery to an unmanned delivery, (17 out of 20.)

CONCLUSION

• Indeed feasible

• Awareness of factors

• Market knowledge

• Time conscious

RECOMMENDATION

• Be conscious of competitors

• Larger sample

• Time

• Market research