gregory palmer powerpoint resume 021716
TRANSCRIPT
Branding, Synchronized Marketing and Ecommerce Expert
*Gregory Palmer
*Objective
I am seeking a senior leadership position at a company where I can utilize my branding, synchronized marketing and ecommerce expertise to increase sales and ROI
When I execute a synchronized marketing strategy, I incorporate multiple elements including digital, print, email, social media, trade shows, PR, sales and customer service all working in unison to reinforce the branding message
*My Background
*Marketing strategist with over 20 years of experience*Branding, marketing and ecommerce
expert*Domestic and international marketing and
advertising*Designed and launched over 360 websites*Directed teams of over 45 professionals*Managed budgets of over $8MM
*What I can do for you
*Create and launch a comprehensive marketing strategy*Leverage multiple marketing channels, all
working together to build the brand*Analyze and evaluate market trends
through customer database management to generate leads*Grow your sales and generate positive ROI*Build a world-class marketing team
*Branding
*Branding
*Create your corporate brand identity*Build your product brands*Expand your market domestically and
internationally*Ensure your brand is memorable and
recognizable*Reinforce your brand through digital,
print, email, trade shows, social media
*Synchronized Marketing
*Synchronized Marketing
*Establish a synchronized marketing strategy*Utilize digital, print, email, trade shows,
social media, PR, sales and customer service*Sync all channels into one cohesive,
branding message*Measure success and adjust where needed*Example of Synchronized Marketing
*Web/Ecommerce
*Web/Ecommerce
*Skilled in website development, ecommerce, SEO, Google Adwords, Google Analytics, social media, banner advertising, portal development and integration*Increased online sales from 4% to 20% in
less than 5 months*Experienced in utilizing all channels and
departments to increase online revenue*Created and/or managed over 360
websites
*Specialties
* Marketing Vision and Strategy* Corporate and Product Branding* Social Media* Website Development* Ecommerce* Digital Marketing* SEO* Google Adwords* Google Analytics* Portal Development* Rebranding* Database Management* Research and Analysis
* Domestic and International Advertising
* Direct Mail Creation and Execution* Full-line Catalogs* Mini-catalogs* Brochures* Fliers* Letters
* Trade Shows and Events * Public Relations* Business Development* Leadership and Team Building* Marketing and Sales Team
Management
*Work History
* Sr. VP of Marketing – Positive Promotions – 2015 – 2016* Freelance Consultant – Self-Employed – 2014 – 2015*Marketing Director – Essentra Components (formerly Reid Supply
Company) – 2007 to 2014*Marketing Director – Group Publishing – 2005 to 2007* Special Services Technology Manager – J&L Industrial Supply –2004
to 2005*Marketing Operations Manager – J&L Industrial Supply – 2002 to
2004*Database Marketing Manager – J&L Industrial Supply – 2001 to 2003*Various marketing, sales and project management positions at
marketing and advertising agencies prior to 2001
*For More Information
*LinkedIn – www.linkedin.com/in/gregorypalmer*Website – www.gregoryapalmer.com*Blog – www.gregpalmer7.wordpress.com*Twitter – www.twitter.com/gpalmer7*Facebook -
https://www.facebook.com/greg.palmer.7503*Slideshare -
http://www.slideshare.net/GregPalmer4
*Acknowledgement
*Special thanks to Maria Elena for the use of her Ecommerce photo