Public Art Creating Public Support & Funding

Why Arts-Driven Economic Development?

The role of placemaking in economic development• Think of Pittsburgh, Brooklyn, Portland, Providence

Quality of life and the retention/attraction of talent• Valuing diversity, authenticity and expression

Increasing economic role of design and creativity• Manufacturing & other products • Web design & social interaction

Arts, creativity & innovation in today’s workplace• Creativity innovation• Value of multi-disciplinary teams• Technological change makes specific skills transitory

Arts Driven Economic Development

Components & ToolsCOMPONENTS1. Partnerships – Leadership – Initiators2. Percent for Art Programs – Public Art3. Place-based Economic Development4. Arts District Initiatives5. Artist Live-Work Spaces

TOOLS6. Ordinances ,Tax Credits, Zoning, Incentives7. Public-Private Funding8. Support for Festivals & Local Arts Programming9. Marketing, Branding and Promotion

Public Art Partnerships

North Carolina Departments of Cultural Resources &

Transportation with Local Community Support

“Art+Transportation” Charter Statement Work collaboratively to positively affect aesthetics in NC’s bridges and other infrastructure. Identify potential aesthetic themes, practical treatments and artistic expressions that are

constructible, maintainable and cost effective. Efforts will culminate in the creation of a strategic process that articulates the deployment of

demonstration projects, and the development and implementation of a collaborative process for use on future projects.  

DCR & DOT collaborate to meet one of Governor McCrory’s Priorities– “Art on Bridges”

Approach

Public ArtCultural TrailsHistoric PreservationCreativityBrandHistoryEnrichmentArtistic Expression

EngineersTimelineScopeDistrictsTransportation InfrastructureMaintenanceSafetyFunding

Art + TransportationArt that moves

you

Based on Governor McCrory’s directive in January, 2013 DOT & DCR:

1. Strengthened their partnership through collaboration and teamwork2. Continued Section 106 (Federal Mandate) efforts to enhance historic

infrastructures throughout NC3. Created New Aesthetic Practices for short & long term Improvements:

• Enhances bridges with intentional use of Texture, Color, Decorative Bridge Rails• Offers more robust and comprehensive Landscaping with artistic expression• Considers dramatic application of Lighting for intentional flare

4. Initiated Aesthetics Manual5. Identified opportunities for enhanced artistic displays for North Carolina’s

overall aesthetic improvement• Gateways• Creative Pilots• Big Wins

Accomplishments

The team recognizes immediate changes in practices and have identified multiple opportunities for art in NC

The “Aesthetics Manual” will use a tiered approach that articulates options and encourages engagement

Options A B C DDescription Basic Moderate Major Aspirational

Selection Colors (grey or tan)Texture (brick or stone)

Embellishments;Lighting

Structural Enhancements

Major art features

Scope Small Small Medium Large

Cost $ $$ $$$ $$$$

Funding Source DOT DOT + Local DOT+Local+ Private+Other Agencies

DOT+ Local+ Private+Other Agencies

Involvement DOT + DCR + DOC + Other Agencies +Local + Artists

Example

AccomplishmentsAesthetic Manual

Public Art in Transportation

Securing SupportWithout public support – people, neighborhoods, companies – funding for a public art program will be elusive. Communities use a number of ways to build support:

• Create & support a Public Art Plan or Cultural Plan or District• Identify cornerstone supporters from city leadership, arts

organizations, community groups, foundations, and companies with strong local connections

• Start small….or large and dramatic• Start with temporary public art• Community based projects• Marketing and outreach

Value of a Community Public Art Master Plan

• Educates the public on what public art is and is not• Describes all funding, methods, and policies• Describes how public art projects are selected • Details target locations for public art within the

community• Details the artistic, cultural, tourism, and economic

values of public art

Value of a Community Public Art Master Plan

• Informs people, communities and groups how they can be involved

• Provides tools & funding for public art maintenance• Encourages a clear link between art planning and

other aspects of the community.

This integration could take many forms for a municipal government; including consideration of art in capital improvement plans, urban planning, public works (including transportation), and parks and recreation.

Securing FundingFunding is the cornerstone of any public art program. Aside from donations from private individuals and corporations, there are a number of approaches through which to garner financial support for public art.

• Public/Private Sector Collaborations• Percent- and Non-Percent-for-Art Programs• Soliciting/Requiring Participation from Developers• Alternate Funding Sources

A good source for background on funding is http://www.pps.org/reference/artfunding/

Public Art Funding OptionsPercent for Art

• Private Development• Required• Voluntary

• Public Infrastructure Development

Public, Non-Profit & Private Partnerships

Private Development Percent for Art Ordinances

Art in Private Development, Section 4-407 of the Tempe Zoning and Development Code as found in the Art in Private Development Guidelines, establishes that property owner(s) of any project that contains more than 50,000 square feet net floor area of commercial or office use….shall contribute to Art in Private Development, and may do so in one of the following ways:

• Provide & install artwork that is to be integrated on the site of the development. The artwork must be…visible and accessible at all times to the public.

• Make an In-lieu cash contribution to the Tempe Municipal Arts Fund which is used to fund art projects.

• The developer’s investment in artwork is based on the amount of floor area at a rate of $0.44 per square foot in 2013.

Voluntary Percent for Art Ordinances

All public art for private developers is optional but supported by the City of Chico Art in Public Places Voluntary Program for Private Development Projects. The City suggests private developers consider a voluntary expenditure of one percent (1%) of the building project budget on works of art or art treatments as part of the project, and will assist developers in the public art process at the time a permit application is made.

Examples of existing public art in Chico can be found in the City of Chico Art in Public Places Informative Brochure and Map of Public Art in Chico, CA. Additional resources include the City of Chico Arts Master Plan.

Public Development Art Ordinances

(Chapel Hill) A Percent for Public Art Program is hereby established to help define the community’s identity and sense of place, promote social interaction and discourse, bring the arts into everyday life and memorialize the past while expressing shared values for the future.

Selection of Sites for Public Art AnnuallyThe Council shall decide annually which capital budgets shall include 1% or another amount for public art, and on which sites the artwork should be located.

Authorization to Commission, Acquire, Maintain and Conserve Art The Town Council’s authorization to commission, acquire, maintain and conserve art shall be consistent with Council adopted policy and shall include input from the public as well as from the Chapel Hill Public Art Commission

Denver

PermanentCharlotte

Phoenix

Denver

Temporary

Arlington, VASan Jose, CA

St. Louis

ncarts.org/smartVollis Simpson Whirligig Park

WilsonGolden Belt Artist Studios

Durham

WilsonFeatures and Characteristics of SmART Cities & Towns

• Artists & Initiators with Vision & Drive

• Distinctiveness of Place• Private Sector

Participation• Partnerships • Intrinsic Cultural Activity• Community

Collaboration

Grove Arcade, Asheville

SmART Initiative Task Force Recommendations

Implemented• Provide financial assistance• Set up a system of Resource

Teams• Create a Web-based Resource

Center (ncarts.org/smart)• Forge partnerships with other

governmental agencies

Not Yet Implemented• Create an Arts & Cultural Districts

Program• Incentivize private developers to

participate in arts-driven development

Milton Rhodes Center for the Arts, Winston-Salem

SmART Initiative Impacts• Wilson

– Live/work space development, restaurants, retail, office– Public-Private Partnerships – So far over $25m development in works or planned

• Durham– Broad consensus on priority actions– Focusing on connectivity as more people/businesses come to

downtown• Winston-Salem

– Cooperation between organizations, governments, & developers

– Public-Private Partnerships– Over $79 million in planned development

Chris BeachamSenior Program Director for Creative Economies

North Carolina Arts Councilwww.ncarts.org

http://www.ncarts.org/smartchris.beacham@ncdcr.gov

919 807-6506