Business Presentation

Caroline Bilet, Ibrahim Abubakari, Guillaume Groell Innovation In a Sustainable World – SKEMA Raleigh Spring 2013

Vision / Mission

GREEN.ME 2

Vision

Run a carbon-neutral business… Investing in state-of-the art equipment

Printing on-site Low-polluting delivery system

with sustainably sourced inputs

100% recycled paper Soy and vegetable-based inks Minimizing chemical use

Be the 1st go-to company in the next five years for green printing within the Triangle area while contributing to the development of the community

Help local companies to be environmentally efficient Reinsert homeless people within society

Mission

Business Opportunities

GREEN.ME 3

Economic crisis Increase in foreclosures

Tough social context

Growing focus on local initiatives and communities In reaction to globalization concerns: decentralization

Need for tighter social fabric

Ecological footprint reduction for companies Appeal to customers with growing concern : brand image

Incoming regulations

New technologies 100% zero landfill cartridges & high quality 100% recycled paper

Soy-based and vegetable inks

Solution/Offer

GREEN.ME 4

Web-based

Small quantities

1 day delivery

$1/card Individuals

$0.75/card Small businesses

Value proposition/customer benefits

GREEN.ME 5

Online platform where users can create their own designs from pre-set templates

Customizable

Reinsertion program for homeless people within the Triangle area

Social commitment

Waste costs Storing costs

Generate savings

Responsibly sourced raw materials Ecological equipment Paper recycling program

Ecological commitment

Targeted market

GREEN.ME 6

Business travellers Small companies

Big companies Universities

Small organizations Large organizations Target Area:

NC Research Triangle

In 5 years

Simplified Business Strategy

GREEN.ME 7

Paper Supplier Ink Supplier

Big Organizations

Shipping partner

Small Organizations

NGOs

Homeless Employees

Hotels

Business travellers

Go to market strategy

GREEN.ME 8

Maximum effort on initial direct sales. Placing phone calls to firms, Company visits, emails Social media selling- connecting & engaging with potential clients on social media platforms such as Facebook, Instagram, Twitter, etc. Growing sales force from 1 (Y0-Y1) to 3 (Y4-Y5)

Sales strategy

Systematic expansion approach (Launch, Mid-term & Long term) Internal (R&D phase to have a clearer insight of the print and green industry) Launch (Small scale production to capture interest) Create partnership with customers (To

Development strategy

Partnership with NGO & associations to place ads on their websites Educational forums during visits to potential clients to discuss our products Positioning (focus on recycling process & the use of natural inks) Participate in the triangle area “Green events & Forums” (highlighting on storytelling approach)

Communication strategy

The team

GREEN.ME 9

HR

Ibrahim

Team of 5 SKEMA alumni specialists with 25 years combined worth of experience in business development, marketing & communication, finance, HR, legal and IT.

Guillaume Caroline Thomas Marie

IT Marketing &

Communication Business

Development Finance & Legal

Timeline

GREEN.ME 10

NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

December 2012 April 2013

February 2013

3 Partnerships obtained NGOs: Housing for New Hope Ink : Green Printing Paper : Futur Mark Papers

5 former SKEMA graduates joined up to celebrate the holidays and GREEN.ME was born

GREEN.ME was voted best innovative project at NC State University ‘s 2013

Business Case contest

The next 18 months

GREEN.ME 11

Website development Benchmark to purchase

equipment

Benchmark to rent office space

in the Triangle

Establish partnerships with NGOs, hotels and

suppliers

Commercial prospection to develop client portfolio and raise interest

Set up recruitment process of homeless

(1 hire for Y1)

Finance

GREEN.ME 12

Finance

GREEN.ME 13

Risks

GREEN.ME 14

Over-estimation of

demande

Acceptation by the market Human risk

Fulfill social aim: not enough homeless

willing to participate in the project

Green investment effort from

companies as LT perspective

Due to high price

Hire other community members in difficulty

(LT unemployed…)

Increase awareness to make companies sensitive to those issues and future

impacts on their businesses

Limit special features and make compromises on supplies (reduce % of recycled materials to

offer lower prices)

Demand

GREEN.ME 15

AMOUNT OF MONEY EXPECTED

VALORIZATION OF THE PROJECT

USAGE OF THE FUND

To finance our project, the founders would invest $50,000 of the initial $90,000. We would need $40,000 of external funding. Then, we would borrow $130,000 at Y3 in order to finance business growth (new office space and equipments)

In order to kick-start our project we would also require networking help from our partner to gain insights into the SMBs in the Triangle area

Funds will be used to support the growth of the activity and be used to carry out the social and ecological aim of our business venture

Thank you!