1. 1. Mark Cahill
   Greening your
   Business + Social Media
   
2. 2. Mark Cahill
   BEng in Computer Engineering University of Limerick
   Masters degree in Business in Business Administration (MBA) University of Limerick
   My Thesis was titled To what extent have Online Social Networks changed Business to Consumer Marketing. My thesis looks at how online social networks and Web 2.0 have changed the marketing and communicationlandscape and it proposes a model for an integrated offline and online marketing strategy.
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3. 3. How we used to measure business
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5. 5. Profit
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6. 6. How we now measure business
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8. 8. Impact
   on Environment
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10. 10. Impact
    on
    Society
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12. 12. Profit
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13. 13. We are now at a crossroads
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14. 14. The Economy is broken
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15. 15. Energy is in short supply
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17. 17. Green Economy
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18. 18. We have some problems to solve:
    
    • Energy
    • 19. Efficiency
    • 20. Generation of renewable energy
    • 21. Transport
    • 22. Food
    • 23. Waste
    • 24. Buildings
    • 25. Water
    • 26. Clothes
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19. 27. Problems = Opportunities
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20. 28. It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
    Charles Darwin
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21. 29. Green Entrepreneur
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22. 30. Some of the
    solution providers
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33. 41. How does Social Media fit in?
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34. 42. What are Online Social Networks?
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35. 43. Facebook - Numbers
    More than 500 million active users.
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36. 44. Facebook - Numbers
    More than 600 million active users.
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37. 45. Facebook - Numbers
    There are more than 250 million active users currently accessing Facebook through their mobile devices
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38. 46. Facebook If Facebook were a country!
    China
    India
    Facebook
    USA
    European Union
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39. 47. Facebook Numbers Ireland
    More than 1.9 million active users in Ireland.
    1.669 Million over 18 years old.
    50% use daily, average time 57mins.
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40. 48. What is Twitter?
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41. 49. What is Twitter?
    Twitter is a micro-blogging site, the reason it is called micro-blogging is that you are restricted to 140 characters for each message.
    This restriction makes conversations more real-time as they are shorter.
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42. 50. What is Twitter?
    It has 200 million users worldwide.
    In September 2010, there were more than 90 millions tweets per day.
    On New Years eve in Japan, 4 seconds after midnight, there was 6,939 TPS (Tweets per second)
    Search is one of the most powerful features
    Twitter is indexed by Google
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44. 52. Twitter - Search
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45. 53. Linkedin
    Linkedin.com is a social network for professionals.
    It has 100 million members worldwide.
    It is very useful for Business to Business and for finding and connecting with suppliers and partners.
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46. 54. Twitter - Search
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47. 55. YouTube
    YouTube is the world's most popular online video community
    Second largest search engine.
    People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily.
    In fact, every minute, 24 hours of video is uploaded to YouTube.
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48. 56. How has this changed Business?
    Monologues (one way) have become dialogues (many way conversations).
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49. 57. How has this changed Business?
    Power has shifted to Customers
    More transparency
    Easy to Share information
    People are highly connected
    People want to participate
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50. 58. How has this changed Business?
    Good news travels fast
    Bad news travels even faster !
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51. 59. People are choosing...
    what to consume,
    when it suits them to consume.
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53. 61. Greenpeace Vs Nestle
    The palm oil industries in Indonesia and Malaysia have received attention and criticism for their part in the destruction of vital rainforests, which are home to vulnerable species including the orangutan.
    Rainforest destruction is also considered by scientists to be a major cause of climate change.
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54. 62. Case Study 1 : Greenpeace Vs Nestle
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55. 63. Case Study 1 : Greenpeace Vs Nestle
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57. 65. Nothing moves a CEO quite like a share price drop
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58. 66. Result:
    Pat Venditti, Greenpeace International Forest Campaign Head
    We are delighted that Nestl plans to give orang-utans a break and we call on other international retailers, such as Carrefour and Wal-mart, to do the same. Since the beginning of our campaign, hundreds of thousands of people have contacted Nestl to say that they will not buy products linked to rainforest destruction.
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59. 67. Inform
    +
    Educate
    =
    positive change
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61. 69. Connect with me.
    MarkCahill@ConsultMark.ie
    http://twitter.com/markcahill
    http://Facebook.com/ConsultMark
    http://ie.linkedin.com/in/markcahill
    http://ConsultMark.ie/blog
    (087) 9497083
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