greening ict project c&m 26feb10
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JISC Communications Presentation - Green ICT Programme Meeting, Feb 2010TRANSCRIPT
Joint Information Systems Committee 04/12/2023 | | Slide 1Joint Information Systems Committee Supporting education and research
JISC projects: Communications & Marketing
Jane Charlton, Communications Co-ordinator26 February 2010
Greening ICT Programme Meeting
Joint Information Systems Committee 04/12/2023 | | Slide 2
JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
As a consequence JISC needs to be:
– more visible
– increasingly responsive
– demonstrate greater transparency across its range activities to multiple stakeholders.
– We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities
Introducing the JISC Brand
Joint Information Systems Committee 04/12/2023 | | Slide 3
Transformational – enabling institutions to evolve and succeed
Innovative (take risks on behalf of the community)
Responsive (to institutional customers)
Respected (knowledgeable and authoritative)
Collaborative (working with partners and institutions)
Introducing the JISC Brand: brand values
Joint Information Systems Committee 04/12/2023 | | Slide 4
JISC standard text:
JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk
Display JISC logo on all communications and marketing materials, eg. events, print materials (including reports), press and PR activities, websites and blogs
Include a brief description of JISC involvement to include the name of your programme eg. ‘This project has been funded under the JISC Institutional Innovation programme’
Acknowledging JISC
Joint Information Systems Committee 04/12/2023 | | Slide 5
Reflects our name and visual identity values
Must not be redrawn or modified in any way
Always use an approved version.
The JISC Logo
Joint Information Systems Committee 04/12/2023 | | Slide 6
The JISC Logo: Incorrect use
Joint Information Systems Committee 04/12/2023 | | Slide 7
JISC Brand Manual
www.jisc.ac.uk/brand
Further advice and guidance on JISC Brand
– Greg Clemett, JISC Design & Production Manager
The JISC Brand
Joint Information Systems Committee
Work together with your programme manager and other JISC projects where there are common themes or messages to:
– Reduce the ‘noise’
– Send clear and consistent messages
– Create bigger impact
– Be more cost effective
Key messages to reflect how you are helping to solve broader institutional issues eg. saving money, being more efficient, being more environmentally sustainable, building capacity for research-led activities
Key messages: Getting your message across
Joint Information Systems Committee
1. Message Clear, simple messages that relate to benefits.
2. Audience Message and language must be appropriate to each audience group (technical/non-technical).
Consider primary and secondary audiences.
3. Purpose of message How does it fit with your project or programme aims and objectives?
4. Delivery of message Choose channels (eg. workshop, report) that are appropriate for your audience.
5. Timing of message Messages may change during the lifetime of the project. How does it fit with other projects’ messages?
6. Impact Evaluate success of your message. What did audience do with the information?
Communications planning
Joint Information Systems Committee 04/12/2023 | | Slide 10
Include JISC branding on your project website
High quality design, accessibility, usability and content
Web advice and guidance
– Netskills www.netskills.ac.uk
– Techdis www.techdis.ac.uk
– Ben Whitehouse, Digital Communications Manager [email protected]
Web
Joint Information Systems Committee 04/12/2023 | | Slide 11
Brief sentence describing JISC's involvement
JISC logo on the project homepage
Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage
Project web page example
Joint Information Systems Committee
JISC involve blog
Use a blog name that is meaningful in the format: http://blogname.jiscinvolve.org
Ensure blog posts are short, chatty and informal
Be generous in your links to other material
Use a disclaimer if not expressing the views of JISC
Do not use objectionable language or violate the privacy or publicity rights of any third party
Comply with copyright legislation
Joint Information Systems Committee
JISC involve blog
Joint Information Systems Committee 04/12/2023 | | Slide 15
Podcasts and videocasts using handheld devices
Multimedia advice and guidance
– JISC Digital Media www.jiscdigitalmedia.ac.uk
– Hector Peebles, Multimedia and Community Editor [email protected]
Multimedia
Joint Information Systems Committee 04/12/2023 | | Slide 16
Co-ordination of JISC presence at national events
Guidelines on event organisation
List of external suppliers eg. event management companies
Advice and guidance on event organisation, including how to be more ‘green’
– https://wiki.jisc.ac.uk/display/events/Introduction
– Grace Porter, Events Co-ordinator, [email protected]
Events
Joint Information Systems Committee 04/12/2023 | | Slide 17
JISC publications www.jisc.ac.uk/publications
Projects welcome to contribute to JISC publications eg. JISC inform
Available for project staff to order (5 days notice)
Publication orders, [email protected]
Advice and guidance on producing your own publications
– https://wiki.jisc.ac.uk/display/intranet/Production+and+dissemination
– Amy Butterworth, Dissemination and Production Co-ordinator, [email protected]
Publications
Joint Information Systems Committee 04/12/2023 | | Slide 18
News items
All press releases must go to the JISC News and Press Team or your institution’s press and PR team.
Useful tips:
– Create an impact in the first paragraph
– Keep your audience in mind
– Keep it short and sweet
– Stick to the facts and keep your message simple
– Use images and quotes to bring the story to life
Rebecca O’Brien, Public Relations Officer, [email protected]
Joint Information Systems Committee 04/12/2023 | | Slide 19
News items
Joint Information Systems Committee 04/12/2023 | | Slide 20
Jane Charlton, Communications Co-ordinator
+44 (0)776 017 3223
Contact details