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!GREEN!BAY!PACKERS!TITLETOWN!DISTRICT!DEVELOPMENT!CONSULTANTS!

!Sterling!Project!Development!Sterling! Project! Development! (SPD)! is! a! real! estate! advisory! firm! providing! comprehensive!management!services!to!owners,!developers!and!investors!on!complex!development!projects!in!the!United!States!and!across!the!globe.!!SPD’s!real!estate!experience,!expertise!and!network!is!soughtCafter! for! a! wide! range! of! projects,! including! largeCscale! residential,! commercial,!manufacturing,!cultural,!educational,!research!and!healthcare!facilities,!as!well!as!major!sports!facilities!and!associated!real!estate.!!

*!!!*!!!*!ROSSETTI!!About!the!Vision!of!the!Project:!“The!public!realm!is!designed!to!be!a!phenomenal!asset!to!the!community,”!said!Matt!Rossetti,!President!of!the!architectural!design!and!planning!firm,!ROSSETTI.!!“Our!inspiration!started!with!the! passion! that! Green! Bay! has! for! celebrating! the! Packers,! and! ideas! about! how! the! team!could!give!back!to!its!fans!and!the!city.!This!plaza!will!be!ideal!for!tailgating!during!game!days,!but!more!important,!it’s!designed!to!be!alive!with!activity!during!all!four!seasons!and!all!times!of!day.”!!About!the!Design!of!the!District!According!to!Matt!Rossetti,!the!character!of!the!public!realm!sets!the!tone!for!the!design!of!the!commercial! development.! “The! buildings! will! play! an! important! supporting! role! to! the! plaza.!We’ve!combined!residential! townhomes!with!commercial!spaces!to!create!an!atmosphere!that!will! attract! and! retain! people! who! want! an! active,! urban! lifestyle.! The! architecture! is! an!extension!of!Green!Bay!and!will!feature!natural,!contextual!materials!like!brick,!cobblestone!and!steel.”!!ROSSETTI! is! a! global! architectural! design! and! planning! firm! with! a! portfolio! of! showcase!properties! spanning! sports! and! entertainment,! interiors,! hospitality! and! retail.! The! firm! is!currently!working!on!projects!for!the!USTA!National!Tennis!Center,!including!the!installation!of!a!retractable!roof!over!Arthur!Ashe!Stadium,!the!DAYTONA!RISING!Redevelopment!at!Daytona!International! Speedway,! renovations! at! CenturyLink! Field,! TD! Garden! and! Breslin! Center! at!Michigan!State!University,!and!a!new!training!center!and!headquarters!for!the!LA!Lakers.!!In! addition! to! Green! Bay’s! Titletown,! ROSSETTI! has! planned! more! than! a! dozen! sports!anchored!developments!globally.!These!projects!are!designed!with! sports! venues!as! the! real!estate!anchor!combined!with!an!integrated!plan!of!mixed!uses!and!public!realm!components!to!create!destination!developments.!!!!The!46CyearCold!firm!is!headquartered!in!Detroit.!For!more!information!about!ROSSETTI,!please!visit!us!at!www.rossetti.com.!!

*!!!*!!!*!Biederman!Redevelopment!Ventures!Biederman!Redevelopment!Ventures! (BRV)!brings!over! twentyCfive!years!of!experience! in! the!art! and! science! of! placemaking! and! downtown! management! to! public! space! projects! and!neighborhood!redevelopments!around!the!world.!!BRV!emerged!from!the!work!of!BRV's!President,!Dan!Biederman,!at!Bryant!Park!in!Manhattan.!In! the! 1970’s! and! 1980’s,! Bryant! Park!was!New!York’s!most! dangerous! park.!Dan! formed! a!nonCprofit!corporation!dedicated! to! turning! the!park!around!and!signed!an!agreement!with! the!City! of!New!York! to! take! over! the! security,! sanitation,!maintenance,! and! programming!of! the!space.!!Since!reopening!in!1992,!Bryant!Park!has!become!an!international!model!of!urban!revitalization.!Bryant!Park!caters! to!visitors!12!months!a!year!and! is!among!the!most!actively!used!parks! in!the!world.!!It!has!created!hundreds!of!millions!of!dollars!in!value!for!the!real!estate!surrounding!the!park!and!operates!without! a!dollar! in! public! sector! funds.!Dan! is! still! the!president! of! the!Bryant!Park!Corporation!and!oversees!the!daily!operations!of!the!park.!

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Titletown!District!consultants!–!Page!2!of!2!!

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!Dan! is! also! the! founder! of! three! nonCprofit! business! improvement! districts/neighborhood!improvement! corporations:! Grand! Central! Partnership,! 34th! Street! Partnership,! and! Chelsea!Improvement!Company.!Dan!continues!to!serve!as!the!president!of!34th!Street!Partnership.!!BRV!brings!the!“Bryant!Park!model”!to!cities!around!the!country.!On!behalf!of!our!clients!BRV:!

•! Forms!organizations!dedicated!to!creating,!turning!around,!and!operating!public!spaces!

•! Negotiates!management!agreements!and!leases!with!city!and!state!governments!

•! Creates!operating!plans!with!selfCsustaining!revenue!and!expense!budgets!

•! Designs!a!slate!of!events!and!activities!to!keep!the!space!busy!throughout!the!year!

•! Steers!design!and!renovation!plans!for!new!and!historic!public!spaces!

•! Leads!the!preCdevelopment!and!construction!process!

•! Implements!operating!and!programming!plans!(hiring!and!training!staff,!executing!programming!plans,!generating!sponsorships!and!other!revenue!sources,!etc.)!

•! Operates!parks!and!public!spaces!on!a!short!or!longCterm!basis!!

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