green to the core
DESCRIPTION
Brian Fry Co-Founder & Vice President – Sales and Marketing Presented at the Cybera/CANARIE National Summit 2009, as part of the session "Green IT: Does it Work?" In this session, leaders from academia, industry and government debated the value proposition of green IT and its potential to contribute to research, business and policy objectives.TRANSCRIPT
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© 2009 RackForce Networks Inc.
Brian Fry
Co-Founder & Vice President – Sales and Marketing
(250) 448-2226
Green to the Core II:The Key Role of the Data Center in Green IT
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© 2009 RackForce Networks Inc.2
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―Information and communication technology (ICT), the fifth largest consumer of power in the world, currently contributes 3-4% of the world’s CO2 emissions—and is doubling every three to four years.‖
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International Science Grid
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Four Challenges
1. Dirty Power (High Carbon)
2. Datacenter (DC) Efficiency
3. IT Efficiency
4. Resistance to Green IT
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Coal
PetroleumNatual Gas
Nuclear
HydroOther
Total World Electricity Generation by Fuel (2006)
Source: IEA 2008
*Other includes solar, wind, combustible renewables, geothermal & waste
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Parliamentary Office of Science and Technology - UK &* European Data – 2004-2006
1075
650
440
237
58 5010 5 5
0
200
400
600
800
1000
1200
Coal Oil Gas Biomass PV Marine Hydro Wind Nuclear
Grams of CO2 per kilowatt hour by power source
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Coal
Petroleum
Natural Gas
NuclearHydro
Other
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The Green
Locations
10x more CO2
per kWh
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20x more CO2
per kWh
30x more CO2
per kWh
40x more CO2
per kWh
50x more CO2
per kWh
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Locate datacenters near green power sources
Hydropower is the best source at this time
Combine solar and wind with hydropower for best result
Green Result - CO2 reduced by:
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10 to 50X
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Old Open Inefficient Design New Modular Efficient Design
RackForce GigaCenter
Efficiency Improvement – 1.3x
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Old Open Aisle Design New Enclosed Cold Aisle Design
RackForce GigaCenter Cold Aisle
Efficiency Improvement – 2x
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Old ―Always ON‖ Chiller Design Free Cooling Chiller Design
Efficiency Improvement – 2x
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Modular Design
Cold Aisle Containment
New ―Free Cooling‖ Design
Green Result – Efficiency Improvement:
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2 to 2.5X
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―The first rule of any technology used in a business is
that automation applied to an efficient operation will
magnify the efficiency. The second is that automation
applied to an inefficient operation will magnify the
inefficiency.‖
Bill Gates
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2005 Server Design Modern Server Design
Efficiency Improvement – 1.3x
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LAN SAN IPC
LAN SAN
IPCUnified
Fabric
Efficiency Improvement – 1.2x
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Traditional Computing
EnvironmentVirtualized/Cloud Environment
Efficiency Improvement – 1.5x
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Server Efficiency
Network Efficiency
Virtualization
Green Result – Efficiency Improvement:
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2X
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Reduced Power Source CO2 to 1/10th
Reduced Datacenter Power Usage by 1/2
Reduced IT Power Usage by 1/2
Green Result – Carbon Footprint reduced to 1/40th
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1/40th
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Rank Objection Answer
5 Too Expensive Green IT Datacenters use
substantially less power and are
less expensive to operate.
4 Protecting IT jobs. Most IT jobs are required to run
Line of Business applications.
3 Government chooses poor
location for political reasons
and jobs.
Educate governments on the
impact created by making the
wrong choice. Datacenters are not
large employers but going Green
is politically correct.
2 Green IT isn’t important to
the decision maker.
Apply a cost to Carbon to make it
important.
1 Want to be close to servers. Full KVM (keyboard, video,
mouse) remote access with
24/7on site assistance.
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Source Green Renewable Power Sources
Look for Cooler Climates
Build Large Efficient Data Centers on Rural Industrial Land
Light/Build World Class Networks
Move to Virtual and Cloud IT Models
Setup Green Applications:
– Virtual Desktop/Thin Client
– VOIP/Video Conferencing for all
– Other ―no travel‖ collaboration tools
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© 2009 RackForce Networks Inc.
Brian Fry
Co-Founder & Vice President – Sales and Marketing
(250) 448-2226
Green to the Core II:The Key Role of the Data Center in Green IT
![Page 29: Green To The Core](https://reader036.vdocuments.site/reader036/viewer/2022062419/559a6bda1a28abaa028b45e0/html5/thumbnails/29.jpg)
© 2009 RackForce Networks Inc.29
Traditional Desktop PC Thin Client
~30 Watts of Power~150 Watts of Power
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Video Conferencing
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Lossless Networks can be run over 2000 Miles
A poorly cooled server takes three times more power
New data centers are double as efficient as those built before 2004
Cool climates require far less energy for cooling
Virtualization is mature technology
Virtual server management tools allow for management 1000s of severs per person
Remote management tools are mature and work well
Rural industrial centers are now accessible by fiber optic networks and have lots of electrical power expertise and inexpensive land
HVAC technology can now take advantage of cool outside air
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