green to gold an drew winston
TRANSCRIPT
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Green To GoldGreen To Gold
Andrew Winston PresentationAndrew Winston Presentation
Key SlidesKey Slides
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Global warming is Global warming is ““UnequivocalUnequivocal””
Intergovernmental Panel on Climate Change February 2, 2007
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
““The debate is overThe debate is over……
We have to deal with We have to deal with greenhouse gases.greenhouse gases.””
John HofmeisterPresident Shell Oil (U.S.)
November, 2006
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Diverse StakeholdersDiverse Stakeholders
Source: Green to Gold, Esty/Winston 2006
Regulators
NGOsBanks
Shareholders
Insurers
B2BBuyers
CompetitorsSuppliers
CapitalMarkets
The Future (Kids)
Communities
Consumers
Rulemakers & Watchdogs
Business Partners
& Competitors
Consumers &Community
Investors & Risk
Assessors
“Plaintiff’sBar”
Politicians
IdeaGenerators& OpinionLeaders
ThinkTanks
Academia
Source: Green to Gold, Esty/Winston 2006
CompanyCompany
CEO Peers
EmployeesMedia
Industry Assoc.
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Source: Green to Gold, Esty/Winston 2006, based on Savage et al , 1991
Stakeholder Engagement Evaluation Matrix
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
20062005200420032001 2002
Percent Total Venture Capital in “Clean Tech”
Source: A. O’Rourke, Clean Venture Network, 2007
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007 Esty/Winston, Green to Gold, 2006
Up
sid
eD
ow
nsid
e
More Certain Less Certain
COSTSCOSTS RISKSRISKS
REVENUESREVENUES INTANGIBLESINTANGIBLES
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Esty/Winston, Green to Gold, 2006
COSTSCOSTS RISKSRISKS
REVENUESREVENUES INTANGIBLESINTANGIBLES
• Intangible value: Build corporate reputation and respected brands
Eight Eco-Plays
• Eco-design• Eco-sales and marketing
• Eco-defined new market space
• Eco-efficiency• Eco-expense reduction
• Value chain eco-efficiency
• Eco-risk control
Green to Gold, key slides from Winston presentationGreen to Gold, key slides from Winston presentation
Andrew Winston, 2007Andrew Winston, 2007
Source: Green to Gold, Esty/Winston, 2006
Eco-Advantage Toolkit
• Footprint• Metrics• EMS• Stakeholders
• Product (DfE)• Process (Loops)• Supply Chain• Space
• Targets• Decision-Making• Engagement ($$$)• Storytelling
Mindset• Broad Thinking• Top Leaders• Apollo 13• Feelings Are Facts• Right Thing
Eco-Advantage Toolkit
Eco-Tracking: What to Track
Outcome Basic Metrics
Energy — Energy used
— Renewable energy
Water — Total water used
—Water pollution
Air — Greenhouse gas emissions
— Releases of metals and toxics— Particulates, VOCs, SOx, NOx
Waste — Hazardous waste
— Solid waste
— Recycled materials
Compliance — Notices of violations
— Fines or penalties paid
Source: Green to Gold, Esty/Winston, 2006
• Track relative and absolute
• Capture data at multiple levels
• Collect info on the whole value chain
Source: Green to Gold, Esty/Winston, 2006
More Info On…
•Consulting/speaking•Green business blog•Strategy E-letter
Thank you!Thank you!
Contact…
• [email protected]• andrewwinston.com• sustainablelifemedia.com