green - the reader perspective

17
Going Green? The Reader Perspective Dale Vile Freeform Dynamics Ltd [email protected] www.freeformdynamics.com

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Dale Vile's overview of The Register's Green Computing debate

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Page 1: Green - The Reader Perspective

Going Green? The Reader Perspective

Dale VileFreeform Dynamics Ltd

[email protected]

Page 2: Green - The Reader Perspective

TOPICS

Overview of researchCommitment to green

IT and the environmentPower consumption

Enabling the business

Pulling it all togetherComments & questions

Page 3: Green - The Reader Perspective

Survey respondents by organisation size

Less than 250 employees

53%250 - 5000 employees

23%

Over 5000 employees

24%

Page 4: Green - The Reader Perspective

Scope of environmental objectives/policy

Organisation wide objectives and/or

policy in place31%

Specific objectives and/or policy in

some areas35%

Not aware of any objectives or policy

34%

Broad GreenCommitment

Selective GreenCommitment

No GreenCommitment

Page 5: Green - The Reader Perspective

Significant variation in all industries

0% 20% 40% 60% 80% 100%

Retail & distribution

Public sector

Industrial (sig plant/machinary)

Business & financial services

ICT products & services

Broad green commitmentSelective green commitmentNo green commitment

Page 6: Green - The Reader Perspective

USA less enlightened, or less gullible?

0% 20% 40% 60% 80% 100%

USA

Europe

Rest or World

Broad green commitmentSelective green commitmentNo green commitment

Page 7: Green - The Reader Perspective

Larger organisations further along

0% 20% 40% 60% 80% 100%

Over 5000employees

250 - 5000employees

Under 250employees

Broad green commitmentSelective green commitmentNo green commitment

Page 8: Green - The Reader Perspective

Carrots, sticks and opportunism

0% 20% 40% 60% 80% 100%

Regulatory pressure (i.e. legislation)

Cost savings (e.g. on power)

Public relations / organisation image

Sales / expectations of customers

Genuine concern for the environment

Pressure from shareholders, investors

5 (High) 4 3 2 1 (Low)

How much are the following motivating or likely to motivate action on environmental issues?

Page 9: Green - The Reader Perspective

HOMING IN ON ITPower management

Enabling the business

Page 10: Green - The Reader Perspective

Tuning into IT practicalities

Expert level11%

Pretty well informed

56%

Getting up to speed

25%

Little or no knowledge

8%

How would you describe your own familiarity with environmental issues as they relate to IT?

Page 11: Green - The Reader Perspective

The obvious question of power

Yes38%

No, but it is a area we are looking at

28%

No, this is not on our

agenda34%

Do you have initiatives in place to reduce power consumption in relation to IT?

Page 12: Green - The Reader Perspective

Green drives interest in power

0% 20% 40% 60% 80% 100%

Those with a broad greencommitment

Those with a selective greencommitment

Those with no greencommitment

YesNo, but it is a area we are looking atNo, this is not on our agenda

Do you have initiatives in place to reduce power consumption in relation to IT?

Page 13: Green - The Reader Perspective

Accountability politics and practicality

Yes, IT is accountable

28%

No, but IT is cross charged

based on a theoretical cost

allocation11%

No, IT is not accountable for

electricity consumption

61%

Is the amount you spend on electricity to run IT a known quantity, i.e. is it tracked or measured at the moment?

Page 14: Green - The Reader Perspective

The power measurement challenge

0% 10% 20% 30% 40%

Individual components

At the rack, system level

For the data centre as a whole

At consumption category level

Not at all

Unsure / NA

Thinking of the data centre or computer room, to what level of granularity are you able to measure power consumption?

Page 15: Green - The Reader Perspective

Solutions that make a difference

0% 10% 20% 30% 40% 50% 60% 70%

Total systems optimised for power efficiency

Virtualisation / server consolidation

More power efficient chipsets

Simply being able to measure consumption

Advances in data centre cooling systems

Data centre consolidation

Blade server technology

Which of the following would you regard as having a potentially significant impact when looking to minimise power consumption?

Page 16: Green - The Reader Perspective

The desktop power challenge

0% 20% 40% 60% 80% 100%

IT policies to ensure powermanagement options are configured

optimally

User policy and proceduredocumentation to provide power

management guidance

Yes Partially No

Do you have any of the following in place to help users with desktop power management?

Page 17: Green - The Reader Perspective

Pulling it all together

It's a key strategic

component5%

Important, but second to other

elements22%

It is just a tactical level

consideration18%

Not that prominent at the

moment, but likely to become

so17%

Little emphasis and unlikely to

change38%

How prominent is the environmental element in your overall IT strategy?