AZIZ IQBAL BUTTNUMAN HAFEEZRAMA HAMEED

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Reduces Risk Of Cancer

Stabilizes Cholesterol Levels

Boost the Immune System

Weight Loss

Stress Buster

Prevent Infections

Benefits

Diamond Group has always been a value-driven organization. We seamlessly work to provide the best quality, our products and services will be "best in class" in terms of value received for the money paid. We will deliver excellence, strive for continuous improvement and respond vigorously to change. We are dedicated to satisfying our customers. We believe in respecting our customers, listening to their requests and understanding their expectations.

COMPANY

BRAND LOGO OF COMPANY

BRAND LOGO OF PRODUCT

“ DIAMOND GREEN TEA’S VISION IS TO AVAILABLE WITHIN THE HANDS TO REACH FOR EVERY DESIRED INDIVIDUALS”

VISION

“TO SERVE EACH OTHER BY PROMOTING GOOD HEALTH, WELL BEING AND OPPORTUNITY FOR AN ABUDENT QUALITY OF LIFE”

MISSION

BUSINESS PORTFOLIO

Political Analysis

Economic Analysis

Social Analysis

Technological Analyses

PEST ANALYSIS

Tax policy

Labor law

Political stability

Trade restriction

Political Analysis

Economic growth

Interest rate

Exchange rate

Inflation rate

Economic Analysis

Population growth rate

Age distribution

Religion

Education

Social Analysis

Automation

Technological changes

Innovation

Modification

Technological Analysis

SWOT Analysi

s

Strength

Weaknesses

Threats

Opportunities

Hilal Certified

Rainforest Alliance Certified

Extensive knowledge of local culture and taste

Quality and variety

Effective and attractive packaging

Strengths

High price of products

Substitute’s products

Low farm area for tea production

Many competitors

Weaknesses

Industry expansion

Strong position

Research and development

Economy is expanding

Opportunities

Overcrowded and small market with about 200 others brands which might cause significant demand reduction

Presence of other major players leading to tough competitions

High rate of taxation

Bad infrastructure

Threats

Lipton tea Vital tea Supreme tea Tapal tea Tetley tea

COMPETITORS

Segmentation

TargetingPositioning

STP Of The Product

“Diamond company is serving his product in all over the Pakistan, in order to satisfy the need of the customer”.

Segmentation

Diamond Green tea targets the higher class and the middle class of Pakistan, in the way to fulfill the expectations of the customers and make good relations with them.

Target Market

It maintained its image due to …. Strong brand name Unique style & design Good Ingredients Social network Easily available

Positioning

Budget

TAG LINE OF THE PRODUCT DIAMOND GREEN TEA IS:

“BETTER THEN THE BEST”

BRAND MANTRA

4P’S OF THE PRODUCT

Diamond green tea will be the no. 1 tea in Pakistan. In addition to its established superiority this product is highly classical and highly beneficial. Such as it: Boost energy Lower cholesterol Strength in bones Protect liver Maintain health Prevents cancer Taste like heaven

Product

Diamond tea covers all over the Pakistan and available at all super stores.

Placement

As consisting of high quality the price of our product is Rs. 500/- having 100 tea bags of 220 mg protective antioxidants per service in a box.

Price

The company focuses on its promotion campaign very seriously. They promote their product through… Advertising (TVC) Bill boards Pamphlets Radio station Newspaper ads

PROMOTION