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Content Introduction

Why GreenRoof?

Market analysis

Demand

Target customer

1

Design service What is GreenRoof?

Operation & Capacity

Facilities & Layout

Quality management

Demand forecast

Implementation Timeframe

Activities

Gantt chart

Estimate of cost

2

3

4

5

Introduction

Why GreenRoof?

HCMC pollution

• serious air pollution

• “alarming” level but even “dangerous”

• Affecting citizens

• Negative effect decrease business opportunity

• Big amount of buiding & house lack of green

coverage

• Crowded population

Green coverage/person • HCMC: 6-7m2

• Berlin: 50 m2

• Paris: 25 m2

• Moscow: 44 m2

• The city has plan to increase the green square + raise

awareness to protect environment

• Green & flowering industry: 133 companies

good knowledge, technique, & facilities

concentrate on flowers or precinct

• The market is still big

Suppliers are high potential demand but we lack

of the service to adapt customers’ demand

• We are niche & different & Pioneer in its kind

• Next 2 years: more firms to participate in

Market analysis

• Statistics in the same industry in the world

• Berlin: 5-30% of green roof space in different parts of the city

• London: 100.000 m² green roofs were installed in 2008

• Shanghai: also installed a similar amount in 2008.

• France: 1 million m2/year (2009)

• North America: 1 million m2/year (2009)

• Germany: 11 million m2/year

HCMC: promising market

10-15 m2/person People’s committee plan (2020)

Demand

Target Customer

• Location: Ho Chi Minh city, urban areas

• Age group: 30-65 years old

• Socioeconomics: their occupation may be officers, doctors, architects,

artists, journalists, entrepreneurs, teachers, biochemist,among others.

• Lifestyle: they love nature and want to live and work in clean environment.

They love gardening also and nature space with plants, flowers, and grass.

• Inside concerns: They concern about the polluted urban area and want to

contribute their effort to improve the quality of air around in particular as well

as environment of the city in general.

Building & private house owners

Design service

What is GreenRoof?

GreenRoof project’s objectives

Increase green coverage for the urban of

HCMC

Raise awareness about environmental

protection in community

Provide a way to reduce heavy pollution, the

heat from vehicles smoke in HCMC

Create economic benefits

A GreenRoof is a roof of a building that is partially or completely covered with vegetation

and a growing medium, planted over a waterproofing membrane.

Benefit of GreenRoof

Cool and insulate a building

Provide sound insulation

Save money on bills

Provide fire resistance

Improve air quality

Service packages

Consultant – Design – Installment – Operation – Maintenance.

There are 03 main kinds of GreenRoof:

Extensive

GreenRoof Semi-

Intensive GreenRoof

Intensive GreenRoof

Continuum from Goods & Service

Service process

Blueprint

Capacity

Strategic Capacity Planning

Long term capacity planning

• Demand patterns: more than 36 beds/year

• Cost per bed: depends on many factors

• Average growth rate: 30%

• Cost of building and operating facilities

• New technological: Water proof

• Behavior of competitors: copy and expand

this service in the future

• Availability of capital and other inputs

• Buy: export the machines from the

international company

Location

Location factors

Weight

Scores (0 to 100) Dist. 2 Dist. 3 Dist. 7

Rating Weighted

scores Rating

Weighted scores

Rating Weighted

scores

Work attitude 0.20 60 12.00 80 16.00 75 15.00

Quality of life 0.16 80 12.80 70 11.20 90 14.40

Labor laws 0.12 80 9.60 80 9.60 80 9.60

No of building 0.12 60 7.20 80 9.60 90 10.80

Education 0.10 60 6.00 90 9.00 80 8.00

Staff cost 0.07 65 4.55 80 5.60 70 4.90

Transportation cost

0.06 80 4.80 75 4.50 85 5.10

Travelling regulation

0.10 90 9.00 75 7.50 90 9.00

Environmental regulations

0.07 70 4.90 85 5.95 90 6.30

Total score 1.00 70.85 78.95 83.10

Facilities

Facilities Type of Facilities

Water proof Technology

Drainage system Equipment

Water spraying Equipment

Monitoring system Equipment

Vapor barrier Device (tool)

Lawn-mower Device (or tool)

Seeds & Plants Material

Bio-fertilizer Material

Soil Material

Bio-chemicals Material

Layout

• Service: made to order

• Volume: quite low (1st period)

• Equipment: general purpose, variety

• Scheduling: dynamic

Personel: 15 people, of which 10 gardeners, 2 consultants, 1 accountant, 1 purchaser and CEO

Service layout:

Quality management

Time and timeliness

Completeness

Courtesy

Consistency

Accessibility

convenience

Accuracy

Responsiveness

Demand Forecast

Demand forecast

Demand per Quarter

Year 1 2 3 4 Total

1 12 8 6 10 36

2 16 10 9 12 47

3 19 14 11 17 61

4 24 15 14 20 73

Total 71 47 40 59 217

Year 5

S1 S2 S3 S4

0.33 0.22 0.18 0.27

SF1 SF2 SF3 SF4

28 19 16 23

since the demand of

beds in the table

seems to exhibit a

generally increasing

trend, we compute a

linear trend for the

three years of beds in

the table to get a

rough forecast

estimate:

y = 23+ 12.5*x = 23+12.5*(5) = 85.5 Thus, the forecast for year 5 is 86 beds

Because we have four years of demand, we can compute the seasonal factors by dividing total quarterly demand for four years by total demand across all four years. Using the annual forecast of demand, we find that seasonal adjusted forecasts SFt, for the fifth year are:

Implementation

Implementation Timeframe

No. Session A m B t

1 Choose location 15 30 45 30 25

2 Construction 25 50 75 50 69.2

3 Hire sales & accounting staff

25 50 75 50 69.2

4 Design office management

5 10 15 10 2.78

5

Set up & finish

office management

5 10 15 10 2.78

6 Advertising and Roadshow

15 30 45 30 25

7 Grand opening 1 1 1 1 0

Activities

Session a M B t

1 Order Receiving 1 1 1 1 0.03

2 Design and measurement 1.5 3 5 3 0.25

3 Quotation 1 2 3 2 0.11

4 Contract & Deposit 1 2 3 2 0.11

5 Material collecting 3 5 10 6 0.85

6 Implementation 3 5 7 5 1.66

7 Quality Assurance 1 1 1 1 0.03

8 Payment/ Finish 1 2 3 2 0.11

Gantt chart

Estimate of cost

Break-even point

0

50

100

150

200

250

300

350

400

450

500

1 2 3 4 5 6 7 8 9 10 11 12

Mill

ion

s

Number of orders Revenue Total Cost

THE END

Instructor: Assoc. Prof. HO THANH PHONG

Team members:

Nguyen Thi Thuy Trang

Tran To Trinh

Dang Thu Trang

Le Thi Thuy Linh

Le Thi Hai Yen

Nguyen Doan Nha