GREEN PACKAGING

Debolina Dashttp://debolinadas.com/http://ca.linkedin.com/in/debolinadas

Traditional Packaging-Environment Killer?

Over five trillion plastics bags used every year = almost one million consumed every minute

Non-biodegradable eg. Plastics, Styrofoam

Landscape litter = emission of toxic gases

Go into soil and water killing 100,000 animals every year

Green Packaging – The New Trend?

Demand for Green Packaging projected to increase 5.7% yearly to $211.8 billion in 2015

58 billion lb of material to be consumed from the environment

Strong growth in Asia, but U.S. remains leading market

Increasingly affecting consumer’s choice of product

Green Packaging- The New Trend?

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World Green Packaging Demand

Other Regions

Asia/Pacific

Western Europe

North America

Pack it Green!

Optimises environmental performance

- responsibly sourced materials

- biodegradable

Meet market criteria

- performance, cost, reliability

Meet consumer choice and expectations

Be recovered efficiently after use

COMPASS (Comparative Packaging Assessment)

– Emission & consumption metrics, etc.

SPC (Sustainable Packaging Council)

– NPO for the USA, Canada & Europe regions

– 200+ member organizations

Metrics

Examples of Sustainable Materials

• Banana peels

• Coconut hulls

• Palm• Rice hulls

• Sugar beets

• Industrial waste

• Sustainable wood products

Advantages

PACK GREEN

COST SAVINGS

ATTRACT CUSTOMERS

INCREASED SPACE

MAINTAIN BUSINESS

DELL

Started Green Packaging initiative in 2008

Ranked among top 5 most green companies in 2012

Eliminated about 20 million pounds of packaging for its laptop and desktop computers across the world

Savings of $8.1 million by 2012 end.

The 3 C’s – Innovation in Packaging Design

CUBE

• Package size decrease by 10% by MultiPack Packaging

• Package volume down by 12.1%

CONTENT

• Use recyclable/ sustainable materials-up by 40%

• Bamboo and Mushroom packaging

• Cushioning made from recycled materials

CURB

• Provide more recyclable packaging for customers

• Use 75% recyclable contents

Bamboo Packaging

Sourced in China (75% of manufacturing operations )

FSC certified bamboo used

Very durable- more than steel

Grows very fast – no replanting required

Promotes healthy soil

EcoCradle – Mushroom Packaging

Environment waste compressed to produce mold

Mushroom grown on it

Reaction produces material similar to Styrofoam

Less energy used to produce package

Triumph over Challenges

Danger of food depletion of the Panda - bamboo

What they did:

FSC standards ensure that sourced bamboo is far from their habitats

Type of harvested bamboo not eaten by Pandas

Going Forward

Satisfying the needs of a growing population

Competitive edge only temporary?

Possibilities of alternate environment depletion

Discussion

• Should “sustainable” companies change products to suit packaging materials?

• What are some intangible disadvantages to green packaging?

Take-Away

Think beyond the sale

A fine balance between raw material sourcing and waste reduction

Packaging only a section of the inter-connected sustainability life cycle

Appendix

Reference

• The Freedonia Group Inc., August 18, 2011. World "green" packaging demand to reach $212B in 2015.

• Terry, L., April 2012. Packaging Goes Green. Inbound Logistics.

• Atkinson, W., July 2008. Green Packaging: Waste Not, Want Not. Inbound Logistics.