green meetings, better practices for the meetings industry
DESCRIPTION
Amy Spatrisano of MeetGreen shares insights and introductions to Green Meeting FundamentalsTRANSCRIPT
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Green MeetingsBetter practices for the meetings industry
1
Amy Spatrisano, CMPMeetGreen®
Formerly Meeting Strategies Worldwide
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INTENTION
• What makes the most business sense? • What’s right?
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Relevant Data
Average conference delegate over 3 days:
Produces 61 lbs/27+kgs of solid wasteUses 846 gallons/3202+ liters of wasteProduces 1419 lbs/643+ kgs of ghgs
Data Source: US Environmental Protection Agency
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79% of buyers deliberately
avoid destinations/venues
known to have poor
environmental records
Source: IMEX 3rd Annual Survey Results 2008
More facts…
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Planners are or expect to plan a green meeting
during the next year…
Association 42%
Corporate 36%
Independent 35%
2008 Meetings Market Trends Survey
More facts…
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BALANCE
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FOUR INTENTIONS
Do right by the planet
Make the best business decision
Measure the impact
Share the story
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DO RIGHT BY THE PLANET
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DO RIGHT BY THE PLANET
What is a green meeting?
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The Four Ps
• People • Planet• Profit………
•Purpose
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What's your
PURPOSE?
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DO RIGHT BY THE PLANET
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DO RIGHT BY THE PLANET
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MAKE THE BEST BUSINESS DECISION
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MAKE THE BEST BUSINESS DECISION
(44%) confused by the term “sustainability” (71-75%) don’t know which product/company is sustainable (34%) willing to pay for sustainable goods (21%) actually buying more sustainably
Source: Sustainability: The Rise of Consumer Responsibility, The Hartman Group, Inc., January 2009.
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MAKE THE BEST BUSINESS DECISION
• Rethink• Reduce• Reuse• Recycle• Re-pay
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MAKE THE BEST BUSINESS DECISION
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MEASURE THE IMPACT
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MEASURE THE IMPACT
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MEASURE THE IMPACT• 1.5 lbs trash per person 2008• 76% waste diversion (66% increase)• 41200 lbs donated materials• 21 community organizations helped• 933 lbs GHG per person• 100% offset• 42% organic• 15% local
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MEASURE THE IMPACT
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SHARE THE STORY
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Greenwashing: “The act of misleading consumers
regarding the environmental practices of a company or the environmental
benefits of a product or service.”
Source: Terrachoice
SHARE THE STORY
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Over the top images
Fluffy language Nothing to do with product No data specifics or
certified labels
Obvious lies
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A recognised 3rd party label
Claims that are
product relevant
Significant and major green commitments
Gives a good feeling
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SHARE THE STORY
Planners:• Be informed• Read labels• Seek proof• See for yourself
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SHARE THE STORY
Marketers:• Be transparent• Be authentic• Third party validation• Report progress