green it market trends

Green ICT Market Trends

Pete FosterPartnerThe Green IT ReportMarch 2012

(c) The Green IT Report 2

Enterprise sustainability drivers

• International and national energy efficiency legislation.

• High, and unpredictable, energy prices.

• Customer demands and supply chain policies.

• Share value and investment availability

• Hiring staff and keeping them happy.


Green IT taxonomy

• Enterprise solutions: dematerialisation, business processes, business applications, carbon emissions management

• New infrastructure/transport projects, e.g. smart grids, road charging systems, public transport optimisation, etc.

• Renewable energy generation and distribution, e.g. solar/wind-farm control systems

• Climate change opportunities, such as weather monitoring and reporting, impact assessments, risk management systems, business continuity, real-time information, etc.

Users and vendor challenges

IT vendor opportunities


A ‘Green ICT’ framework


• For new data centres it’s location, location, location• Sustainability is increasingly a consideration for all IT products and

service acquisitions• There’s a move from server consolidation/virtualisation to greater

server efficiency

Green IT trends

• PC power management is a ‘no-brainer’

• Lifecycle carbon emissions are becoming important for IT procurement

• Green IT means products, processes and PEOPLE = education and training Green Mountain data centre - Norway


• Cloud computing is the default – but it’s not necessarily green

• IT solutions increasingly incorporate or enable sustainability-related functionality:o apps in the cloudo sensors to help manage your

environmento external data to provide new insightso metrics to measure the impact.

• Green IT metrics are approaching a consensus

• ‘Green IT’ is too important to stay with the IT department

Green IT trends

Source: Greenpeace


Green ICT Objectives

2009-2011It’s the economy stupid!

ICT as a cost centre:• Cost cutting• Cost cutting• Cost cutting


Enterprise sustainability objectives

The IBM research identified a small group of leaders based on sustainability program maturity and the value achieved for the enterprise. Representing 8% of the responses, these innovators boast advanced programs that implement sustainability leading practices


Sustainability nears a tipping point

Source: MIT Sloan Management Review/Boston Consulting Group


Sustainability nears a tipping point

MIT Sloan Management Review/Boston Consulting Group surveyed 4,000 managers from 113 countries:

• 70% of companies have placed sustainability on their management agenda within the last six years – 20% of them in the last two years.

• Two thirds said that sustainability was necessary to being competitive in today’s marketplace, up from 55% the previous year.

• A total of 70% said that now sustainability is on the agenda it will stay there. In fact 68% said their commitment has increased in the last year.

• 41% of all respondents said that customer preferences for sustainable products and services is a reason for changing their business models.

• When selecting the top benefits of sustainability, a quarter of respondents cited improved innovation in products and services, up from 16%.


Green IT is too important to remain solely the concern of the IT

department

Source: Greenpeace

• ICT is at the heart of many businesses

• Leading companies see sustainability as a path to growth, leadership and competitive advantage

The future of green ICT


This Powerpoint is the basis for a full presentation by The Green IT Report that explains the current status and future direction of the Sustainable ICT market.

If you would like to know more, or to arrange for a presentation for your audience, please contact:

Pete Foster

Partner

The Green IT Report

[email protected]

Tel: +44 1442 891419

Or see our web site for more information: www.thegreenitreport.com

mailto:[email protected]

http://www.thegreenitreport.com/

green it market trends

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