Tracey Rawling Church

Director of Brand and Reputation

Kyocera Document Solutions

(U.K.) Limited

THE BUSINESS CASE FOR SUSTAINABILITY

2

Agenda

What is the environmental impact of ICT?

How can we reduce it?

What are the benefits for business?

3

ICT Industry global emissions

The ICT industry is responsible for around 2 – 2.5% of global greenhouse gas

emissions according to the International Telecommunications Union (ITU)

ICT usage is expected to

expand rapidly over the

coming decade, especially

in developing countries.

As a result, the ICT

contribution to global

greenhouse gas emissions

is projected to nearly

double by 2020, to 4%

Note – above analysis is based on a global estimate of 0.9 Gigatonne of CO2 equivalent

Source: Kumar, Rakesh and Mieritz, Lars (2007) “Conceptualising ‘Green IT’ and datacentre power and

cooling issues”, Gartner Research Paper no. G00150322

Potential for ICT to reduce global emissions

4 Source: http://gesi.org/SMARTer2020

9.1 GtCO2e 16.5%

Total abatement potential of

ICT-enabled solutions in 2020

% of global GHG emissions in

2020

Saving 21.6 billion barrels of oil

Equivalent to GDP of the Russian economy

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China Business News claims 70% of annual global e-waste is dumped in China

Photo - Greenpeace

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EU legislates to reduce energy consumption

Source: http://ec.europa.eu/energy/efficiency/eed/eed_en.htm

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EU materials and waste legislation

WEEE, RoHS and REACH legislation

compel manufacturers to exclude toxic

substances and provide a means of

environmentally responsible disposal at

the end of product life

Decision maker attitudes to sustainability

8 Source: The Accenture report into Decision Maker Attitudes and Approaches Towards Sustainability in Business,

conducted in 2011 among C-Suite Executives in China, North America and the United Kingdom.

Green IT is most popular and will increase

9 Source: The Accenture report into Decision Maker Attitudes and Approaches Towards Sustainability in Business,

conducted in 2011 among C-Suite Executives in China, North America and the United Kingdom.

Current focus

Future plans

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Lifecycle thinking creates resource-efficient products

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Lifecycle phase 1 – raw materials

12 Adapted from: http://www.sciencedirect.com/science/article/pii/S0007850612001072

Lifecycle phase 2 - manufacturing

Improve manufacturing process

Technology

Improve

material

efficiency

Sustainable

manufacturing

system triangle

Improve

energy

efficiency

Reduce

embedded

energy

1

2 3

Use lower

impact materials

Use clean

energies

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Lifecycle phase 3 – packaging and logistics

Modal shift has the potential to

dramatically reduce transport

emissions. Appropriate mode

depends on product category –

eg ocean too slow for

perishables

Careful design of product

packaging balances packaging

impact with the need to protect

the product. Polystyrene can be

avoided by use of pulp mould or

cardboard engineering

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Lifecycle phase 4 – use

Even with resource-efficient design, electrical products have high use phase

impacts due to energy consumption. Consumables also contribute substantially

to use-phase emissions (eg print cartridges, batteries, etc)

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Phase 4 – use impacts and the user

Noise … air quality … pollutants …

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Phase 5 - disposal

The waste hierarchy

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Conventional laser printers adopt a “razor and blade” business model

Designing complexity into the consumable cartridge creates

a lucrative ongoing revenue stream

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Discarding all this when your printer runs out of toner is like discarding your car engine every time you run out of fuel

Kyocera consumables contain only toner – the complex components are permanently sited in the machine

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Cutting waste cuts costs

85%

lower

55%

lower

Independent analysis proves that resource-efficient laser printer design doesn’t

just reduce waste, it also cuts running costs leading to improve cost of ownership

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Using lifecycle analysis to inform product design

RSA business case

Pre-MDS Post MDS

Number of devices 3,000+ 282

Forecast spend (5yrs) £7,500,000* £2,376,855

Colour print volume (5yrs) 12,620,880 5,539,440

B&W print volume (5yrs) 268,626,840 202,618,680

Average fix time Up to 3 weeks 2.8 hours

Control /management info Very limited Market leading

*Based on pre-deployment due diligence audit carried out by Accenture and EKM4

Implementation of a managed document service (MDS) for RSA projected reduced

print volume leading to lower costs and reduced environmental impact, while

improving both uptime and productivity

RSA results after 1 year

Print

volume

13%

Paper

consumption

21%

Energy

consumption

55%

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Environmental certifications give buyers confidence

Less

cost

When specifying print solutions, ecology and economy are complementary

Enhanced competitive advantage can be gained by reducing costs and improving brand reputation

trc@duk.kyocera.com http://twitter.com/TraceyRC

http://uk.linkedin.com/in/traceyrawlingchurch/

Thank you!