Green EconomyyAddressing Challenges and

S i i O t itiSeizing Opportunities

P R A S A D M O D A KD E A N I L & F S A C A D E M Y F O R A P P L I E DD E A N I L & F S A C A D E M Y F O R A P P L I E D

D E V E L O P M E N T

Systemic stress From the New Scientist Oct 19 2008From the New Scientist, Oct 19 2008

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ozone depletion, paper consumption, species loss, spec es oss,water use, CO2 emissions.

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From Ellen Macarthur Foundation

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Title goes hereTitle goes hereTitle goes hereTitle goes here

From Ellen Macarthur Foundation

Circular Economy9

Circular economy is based on systems…Circular economy is based on systems thinking, and applied to people and their relationship to supporting ecosystemrelationship to supporting ecosystem services, material resources, energy, money and financeand finance.

A Ci l t k i i ht f hA Circular economy takes insights from how feedback-rich, living systems work….

CE Business Ricoh’s Circular Economy BusinessCE Business Ricoh s Circular Economy Business

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From Ellen Macarthur Foundation

Many business operations today are “driven” and “drive” CEa e d e a d d e C

Patagonia – ‘the footprint chronicles’ Patagonia the footprint chronicles Kuyichi – ‘as sustainable as possible’

H&M ‘ f t d d d diti ’ H&M – ‘manufactured under good conditions’ Louis Vuitton – ‘environment’ Hema – ‘the green line’ Zeeman – ‘think idealisticly, do pragmaticly’y, p g y Primark – ‘ethical trading’

Governments are moving towards CEg

Chi (Ci l E ) China (Circular Economy)

Japan (Sound Material Society)

Korea (Green Growth)

(3R Policy in Gujarat?)

Innovation!

Climate ChangeRi k &/ O t it ?Risk &/ Opportunity?Low Carbon Economy

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Zero Emissions Framework

Recycling

Upsizing Pollution Prevention

Eco-efficiency

Cleaner Production

RecyclingDesign for durability

Integrated Biosystems

Eco efficiency

Industrial EcologyReuseRepair

Good Housekeeping Green ChemistryDemanufacturing

Renewable Resources Renewable EnergyTaken from Zero Emissions: Just a further development of Cleaner Production?Mickael Planasch, Institute for Resource Efficient and Sustainable Systems, yGraz University of Technology, BUP Teachers Conference on Environmental ManagementBorki-Molo, Poland, June 28th – July 2nd, 2006

Need a Multipronged Multi-level ApproachApproach

Inter-Company LevelInter-Company Level

Macro

Company Level

MesoMeso

Process LevelProcess Level

Micro

Resource efficiencyTowards a Low‐carbon world

Resource efficiency

Individual behavior 

Innovationto Replicate

change: Buy ‘green’products

to Replicate –The Impact FactorLegislate to reduce 

harmBuild sustained capacities 

harm

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system

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D i f (di ) blDesign for (dis-)assembly

“Green”cars: good idea?g

Trash=Energy: Good idea?gy

Biofuels: good idea?g

Needed (quantum) change(q ) g

Beyond People Planet Profits Beyond People-Planet-Profits

A k th i ht ti H t t th d t Ask the right questions - How to get the product back?

Where to find your partners that adhere to the same principles?same principles?

Governments industry & communities share clear Governments, industry & communities share clear objectives: transition to Cradle to Cradle

Engaging Academia, Industry and Regulators

Linking Academics, Research, Innovation, Practice, Policy f th Chfor the Change

IAAD d GPCB P t hiIAAD and GPCB Partnership

TO A D D R E S S C H A L L E N G E S A N D S E I Z E T H E O P P O R T U N I T I E S