green certificate – putting in practice the green philosophy
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Green Certificate – Putting in Practice the Green Philosophy. Agnese Jakoviča Latvian Country Tourism Association “ Lauku ceļotājs ”. Project “Development of the criteria for the Green Certificate , implementation and control in rural areas and small towns of Latvia”. - PowerPoint PPT PresentationTRANSCRIPT
Agnese Jakoviča
Latvian Country Tourism Association “Lauku ceļotājs”
Green CertificateGreen Certificate – Putting in – Putting in Practice the Green PhilosophyPractice the Green Philosophy
Project Project “Development of the criteria for the
Green CertificateGreen Certificate, implementation and control in rural areas and small towns of Latvia”
Implementing authority: Latvian Country Tourism Association
Project co-financers: EC LIFE Environment programmeLatvian Environment Protection FundLatvian Country Tourism Association
Project partner: Ministry of Environment of Latvia
Project duration: 01.10.2001 - 30.09.2004
Project GoalsProject Goals
Development of environmentally friendly tourism in Latvia’s rural areas, ensuring:
• Protection of ecosystems and biological diversity
• Preservation of natural landscapes, cultural and historical heritage
• Rational use of natural resources
• Monitoring and preventing pollution
• Improvement of the life quality of local communities
What is the Green Certificate?What is the Green Certificate?
Eco-label assigned to: Country houses
Vacation cottages
Guest houses
Camping
in the countryside and small towns of Latvia.
Target AudienceTarget Audience
Providers Tourists
Public Sector
Awarding the Green CertificateAwarding the Green Certificate
Providers
• 3 categories of criteria
• Inspections by “Lauku ceļotājs”
• Decision by National Eco-labelling Commission
• Period of validity: 18 months
• Environmental plan within 1 year
• Currently 53 Green Certificates assigned
www.eco.traveller.lv
Demonstration SitesDemonstration Sites
Providers • 4 different types of accommodations
• Samples of the project, examples for other providers
• Opening ceremonies – with the Minister of Environment
• Great reflection in mass media
• Training film
TrainingTraining
Providers • Newsletter
• Seminars
• 5 training materials
• Training film
Green Certificate BenefitsGreen Certificate Benefits
Providers
Recognition Economy of
resources
Training Support
Sustainability
Green Holidays Green Holidays BBrandrand
• Clean rural environment
• Traditional farms, natural materials
• Activities in nature
• Ecologically clean, local food
• Information about things to see
• Celebration of traditional holidays
• Play areas and pets for the children
• High-quality tourism services
Tourists
Green Holidays in PublicationsGreen Holidays in Publications
Tourists
Annual catalogue
“Country Holidays”
Guidebook“Countryside Bounty” 2003
Map “Worth Seeing”
2002, 2003
Active tourism guide 2004
Coming soon!
Green Holidays on the InternetGreen Holidays on the Internet
Touristswww.traveller.lv
Green Holidays at the FacilitiesGreen Holidays at the Facilities
Tourists
• Information stands
• Drawings
International RecognitionInternational Recognition
Public Sector• Joining the European initiative of eco-labels VISIT
• Following the EC eco-labelling activities
• Organizing national and international conferences
• Recognition of the organization
Sustainability oSustainability off Results Results
Reliable system for officials
“Best of the best” group for providers
Recognized brand for tourists
Green Certificate
We’ll be happy to share our We’ll be happy to share our experience!experience!