green business

40

Upload: hanisevae-visanti

Post on 04-Oct-2015

16 views

Category:

Documents


1 download

DESCRIPTION

Green Business

TRANSCRIPT

Reduce! Reuse! Recycle!

12014 MBA 439: Monday Session Group 1

Meli CavuS97007841

Hanisivai VisantiS11112274

2OutlineLearning OutcomesIntroductionSustainabilityGreen BusinessCase Study Tourism IndustryGreen HotelsPros and ConsConclusionRecommendations

3Learning OutcomesUnderstand Green Business.Identify reasons to Go Green. Identify Green practices.Appreciate Green practices. 4Group Activity 1Diagnostic Assessment

Purpose:

We use this method to determine:

the general knowledge of the subject (Green Business) by the audience (class).to engage the audience (class)used as an ice breaker

Steps:

We break the class up into 4 groups.Distribute12 cue cards with a variety of phrases (same phrases for each group) pertaining to Hotels. Ask the class to sort them according to what they feel are Green practices and those which are not.5IntroductionWhat to produce?

How to produce?

For whom to produce?

Every economy is guided by an economic system to answer the 3 fundamental economic questions of:6Economic PerformanceMeasure: Gross Domestic Product (GDP)

Market value of all final goods and services produced within a nation during a period of time

Critics of GDP argue that it fails to account for the diminished quality of life.For this reason, another measure is preferred: Genuine Progress Indicator (GPI).7ProblemProduction increases BUT:

Quality of Life

Pollution

Degradation of ecological system

Depletion of non-renewable resources

While an economys Production increases or GDP increases, Quality of Life decreases, as Pollution increases, degradation of ecological system continues and the depletion of non-renewable resources increases.

8Greenhouse Gases

This slide looks at the Greenhouses gases emissions per country.

9Direct Relationship

This next slide looks at the relationship between World GDP and Carbon dioxide Emissions as you can see that as the World GDP increases, so too does the World Production-Based C02 Emissions.

10Solution: SustainabilityMeeting the economic and social needs of the present without undermining the fragile ecosystems that sustain us and jeopardizing the ability of future generations to meet their own needs.

What then is the solution to this problem?Sustainability: Meeting the economic and social needs of the present without undermining the fragile ecosystems that sustain us and jeopardizing the ability of future generations to meet their own needs.

11Millennium Development Goal 7Ensure environmental sustainabilityTargets:

Integrate the principles of sustainable development into country policies and programmes

Reverse the loss of environmental resources

The United Nations MDG 7 states: Ensure environmental sustainability with these 2 targets:Integrate the principles of sustainable development into country policies and programmesReverse the loss of environmental resources.12Action is the antidote to despair.Joan Baez

Nothing diminishes anxiety faster than action.Walter Anderson

What can we do about our anxiety and despair?

13Green Businessenvironment and community

healthy and sustainable future

quality of life - customers and employees

A GB strives to have a positive impact on the environment and community.A GB demonstrates commitment to a healthy and sustainable future.A GB adopts the principles, policies and practices that improve the quality of life of its customers and employees.14Triple Bottom Line

The Triple Bottom Line refers to the 3 Goals of any Green Business:ProfitPeoplePlanet15How do you go green?

Hotels use up an enormous amount of energy, collect an enormous amount of waste and use a tremendous amount or water.

An effective way to Go Green is to use the 4Rs of Re-thinking, Reducing, Re-using and Recycling in the major areas of sustainable hotel operations.

Energy conservationWater conservationSolid waste managementHazardous waste managementIndoor air qualityCommunity outreachBuilding infrastructureLand use

Dont you think its time to conserve, recycle, and reduce the impact on our planet.

16How do you go green?

Act Immediately. Take your decision to implement green practices seriously and follow through by implementing small steps now.

2. Rethink. Identify whats necessary and what can be eliminated to help ensure a more sustainable environment. What policies, practices and designs can help illuminate ways of being green by reducing your carbon footprint.

17Case StudyIndustry: TourismBusiness:Green HotelsRegion:Global and Local

Case Study: The Tourism Industry, particularly Green Hotels both locally and globally18Fact & EstimateUnited Nations World Tourism Organization

Tourism- 5% global greenhouse gases

International tourist arrivals - 1.8 billion by 2030

Quick Fact and Estimate:According to the UNWTO: Tourism is responsible for 5% of greenhouse gasesAccording to the UNWTO: International tourist arrivals by 2030 should hit the 1.8 billion mark19Green HotelsEnvironmentally friendly hotel with a goal to minimise negative impact on the earth and environment while still providing guests with the best services possible.

Definition: A Green hotel is an environmentally friendly hotel with a goal to minimise negative impact on the earth and environment while still providing guests with the best services possible.20Green Hotel GoalsReduce energy, water, and wasteHealthy, quality and safe products for human beingsProtect the environmentReasonable use of resourcesEnvironmental management as part of Hotel management

Goals of Green Hotel:Reduce energy, water, and wasteHealthy, quality and safe products for human beingsProtect the environmentReasonable use of resourcesEnvironmental management as part of Hotel management

21How do you go green?

3. Reduce. Forty percent of what you discard at work is paper. Implement a paperless policy and print documents only when absolutely necessary. Buy long-lasting, durable products and buy in bulk to reduce packaging.

Conserve Water. Install low-flow water spigots and reduce the amount of water that toilets, showers, and sinks use. Check the water meter daily to identify possible leaks.

Conserve Energy Switch to LED (Light Emitting Diode) lighting to reduce electricity use. Changing just one light bulb can reduce energy use by 75 percent and prevent 450 pounds of carbon dioxide emissions. Implement an energy management system and practices to reduce energy use.Use a programmable or sensor-controlled occupancy thermostat in guest rooms.Use sensors for outside lighting or infrequently used areasUse key cards for room power supply.

4. Reuse. Use linens rather than paper wherever possible in guest rooms, restaurants, and employee workrooms.Use grey water to water plants and Place a water cooler in the employee workroom to minimize the use of bottled water.

5.Recycle. Institute a recycling system for all kinds of materials, including paper, plastics, glass, metals, and cardboard. This will benefit the environment and reduce the cost of trash removal. Buy products made from recycled materials and add signs and bins in high traffic areas to encourage employees and guests to recycle.

6. Support Local Markets. Whether shopping for furniture, office supplies, or food, seek local markets first. This will strengthen the economic base of the community and reduce the environmental and financial costs of shipping products.

7. Encourage Employee Involvement. Encourage employees to take part in green practices at work and home. They could implement a carpool schedule, bring their recycling from home to work and become more energy conscious. Provide educational seminars for employees to understand how they have an impact on the environment.

8. Create a Green Environment. Use non-toxic cleaners to help decrease environmental impactsDecorate with plantsUse natural light to eliminate indoor pollution 22Some Green PracticesOptional Linen ServiceRecycling cans, bottles, etc.Water ConservationEnergy ConservationBamboo furniture

Non-smoking environmentOrganic vegetable gardensLED lightsLow emission PaintsOrganic Pest Treatments

Some Green Practices include:Optional Linen ServiceRecycling cans, bottles, etc.Water ConservationEnergy ConservationBamboo furniture

Non-smoking environmentOrganic vegetable gardensLED lightsLow emission PaintsOrganic Pest Treatments

23Some Green PracticesPortioned ShampooEco-friendly vendorsTimers in ShowersRecycling BinsNon-toxic Cleaning Materials

Bicycle RentalOrganic natural snacksLow-flow toiletsRecycled Gray waterRecycled Tissue

Some Green Practices:Portioned ShampooEco-friendly vendorsTimers in ShowersRecycling BinsNon-toxic Cleaning Materials

Bicycle RentalOrganic natural snacksLow-flow toiletsRecycled Gray waterRecycled Tissue

24Who is going green?25

Palmlea Lodge & Villas, Yalava Lomalagi ResortMatava ResortLalati Resort70 Hotels/Resorts ranging from 2 5 star hotels listed on the Tourism Fiji site.

As per the Its A Green Green World website (http://www.itsagreengreenworld.com/public/countryFJ.html) the following properties are Eco Friendly:

Lalati Resort, BeqaCastaway Island, Mamanuca IslandsLomalagi Resort, SavusavuMatava Resort, KadavuJean Michel Cousteau Resort, SavusavuKoro Sun Resort & Rainforest Spa, SavusavuPalmlea Lodge & Villas, Yalava

26PropertyAlt. EnergyConserve HeatH2OConserve / GreyEco Friendly ProductsRecycle

AwarenessConserveWild LIfe

StaffGuestLalatiResort-Retaining walls - seawallCastawayResort-Matava

SolarKoro Sun -Lomalagi Resort-Palmlea SolarJean-Michel Cousteau

SolarClam Program27Green CertificationMajor playersGreen Key GlobalGreen Globe InternationalEnergy StarGreen Seal

The trend toward eco-conscious travel has brought with it a growing number of green hotel certification programs in the hospitality industry.

But the sheer volume of different programs and options has led to uncertainty among travelers, meeting planners and even the hotel operators themselves.

After all, does anyone really know the differences between Green Key, Green Globe, Green Leaf and Green Seal?

Each program has its benefits and drawbacks, and some offer more legitimate measures of eco-consciousness than others.

So what does it mean to be associated with a particular program? Which one best fits your hotels sustainability strategy?

28Accreditation Process

* Waste Min.*Cycle & Re-use*Energy Efficiency*Conservation & Management*Waste H2O *Hazardous*PurchasingFor the purpose of this presentation the Green Seal Accreditation Process will be used.

It has seven steps for its accreditation process and these are:

ApplicationInitial evaluationWaste minimizationReuse and recyclingEnergy efficiencyConservation and managementManagement of fresh water resourcesWaste water managementHazardous substances managementEnvironmentally sensitive purchasing3.On-site audit4.Corrective action5. Certification awarded 6. Annual monitoring compliance7. Recertification

To qualify for certification a hotel must demonstrate sustainable practices in the following areas:Waste minimizationReuse and recyclingEnergy efficiencyConservation and managementManagement of fresh water resourcesWaste water managementHazardous substances managementEnvironmentally sensitive purchasing

Verifying that the property is actually doing what they claimed to be doing on paper will be through random assessments29

ProsConsImage and ReputationCostlyCost SavingsConsistencyHealthier WorkplaceComplex Business ModelTax CreditsJuggling HatsGreen Product DemandPlay by Same RulesBranding and MarketingGreen washingAttracting TalentCollective EffortProsImage and Reputation Consumers notice when businesses make an effort to adopt green practices to help the environment these efforts leave a lasting impression on customers, potential customers and vendors. Going green shows a dedication to more than just making profit. It shows that companies are invested in protecting the communities they serve.Cost Savings Initial costs might seem costly but businesses that go green experience overall savings on water, gas and electricity bills. General operating costs over time go down.Healthier workplace according to the Green Business Bureau website, companies that promote a healthier workplace report a 20% decrease in the number of sick days used by employees. This benefits companies through increased productivity and less money paid out in medical bills.features organic food selections in the company cafeteria or the use of environmentally friendly industrial and cleaning products.Tax Credits Especially in economies where tax credits/incentives are available to companies that utilize environmentally friendly business practices such as switching to renewable energy sources like solar power.Consumer Demand As environmental consciousness grows, consumers are demanding more green products and services, according to the Green Business Bureau website. Due to this consciousness, the market share for green products continue to expand in a variety of industries.Branding and Marketing If your product or service really makes a difference for the planet and society, you can leverage this in your branding and marketing. People like knowing what they purchase is going to help more than just themselves.Attracting Talent: Because it is a Healthier workplace, it attracts talent.

ConsCosts - Some green alternatives like environment-friendly toiletries, wood furniture and organic materials cost more than non-green products. Initial green costs are high. A green business is still a business and just like any other business it must still pay rent, make payroll, figure out marketing and branding strategies and so on.Consistency the challenge of staying greenKeeping up keeping ahead of the competition in new green technologies can be quite challenging at times.Complex-business model its hard enough focusing on one bottom line: profits. Try focusing on 3.Juggling Hats Most green business owners are traditional business people OR environmentalists, but rarely both. To thrive as a green business owner, you must be great at both.Play by same rulesFor Now - Some green business owners are will come expect people will come flocking to see their product or service because of how green it is. They usually are in for a rude awakening if their product/service does not compete on the traditional business components of functionality, quality, fashion and/or price it will not succeed. Guaranteed. This may change, but not yet.Green washing: Some businesses claim to be green but do not really carry out green practices all the way. They associate themselves with Green solely for the purpose of making profits.Collective Effort When not all are committed, green businesses will not succeed. 30How much does it cost?Perception substantial costScale of operationsBasic Switching to LED Re-use grey waterLinen re-useRecycling & conservingInvestment

Is there a cost of going green?

One of major perceptions about going green:

Require substantial cost You need to be well-off to go green.

This misconception that going green is very expensive could be one of the major impediments for the change towards a greener and healthier society. This whole idea about going green being expensive is not entirely unfounded. For example, some eco-friendly products are indeed a little bit more expensive than the regular ones.

Of course, there are also other costs involved in going green, such as in making lifestyle changes. Some people would consider these changes to be inconvenient. The financial cost of going green would depend entirely on the scale of green operations you which to pursue.

Going green is actually more than just about using the more-expensive green products.

In fact, some of the going green principles and practices such as recycling and conserving energy can actually help you save money in the long run.

So it is not true that you need to pay more money to live a green life. If we only focus on the cost of going green to our pockets today, but ignore the higher cost of not going green to our environment tomorrow, then we are being irresponsible and unkind not only to humanity and other living things on earth, but also to ourselves.

We will be unkind to ourselves, because many of us will still be alive, fortunately or unfortunately, to experience the harms we bring about to the environment -- pollution, global warming and climate change.

Ultimately, when it comes to the cost of going green, the long term benefits to gain often outweigh the costs.

The challenge for most people is really to remember this and choose to make an investment for the future their own future.

31ItemGreenNormalUsageConsumption SavingLight Bulb$10.15 (6.5watts)$3.00 (100 watts)3 5 months50% - 70% Low Flow Shower Head$659.35$143.105 12 years30% - 50%Cooling$115.00Ceiling Fan$2,950.00Air Condition3 7 years30% - 50%Hot Water Heaters$4,200.00Solar Heater

$276.00Instant Electric

5 11 years50% - 80%Low flow toilets$403.80(Pressure Assisted)$135.42(Gravity Assisted)4 10 years50% - 70%FoodLow cost(Subsistence Farming)Unlimited cost(Purchased)

Unlimited50% - 70%32ConclusionJourneyCollective impactHere to stay!Goal green hotelsTriple bottom lineAccrediting bodyChallenge sustainabilityRemember greening investmentGreen-washingIntegrity extra-ordinary calibre

Our green journey has illuminated the part we as individuals play in reducing our carbon footprint toward a sustainable future for us all.As we delved deeper into green practices it became obvious that:Going green is a journey without an end destination where we must constantly evolve with new methods and technologies available.

An individual properties impact on the environment may be small but the collective impact of properties in green practices was significant. the growing importance of sustainability indicates that green practices are not a passing trend, but rather will become standard practice among businesses.

the goal for green properties contributes positively to a their triple bottom line and helps the business become more financially profitable over the long term. Many organisations choose to go through a certification process, while others may implement green practices but forego official certification. At present there is no one accrediting body for green businesses.This can cause some confusion among consumers and businesses as they become more aware of the positive impact that green practices can create in the environment.With the lodging industrys considerable impact on the global economy, the pressure to work toward a greener and more sustainable environment will only increase over time. The challenge to the sustainability of green practices are:remembering that going green is an investment for the future our future. That the long term benefits to gain often outweigh the costs. potential threat of green-washing. Which is when a company claims environmental responsibility but selectively accommodates only those aspects that improve its market image and enhance its financial status. This can cause consumers to question the efforts of genuine green establishments leading to stricter accreditation procedures.

Our most important realisation is that going green requires a change of perception and agents of change to embrace these practices. People of integrity who are of an extra-ordinary calibre to make that change.

Will you join the ranks of these extra-ordinary individuals and make a positive change to the planets sustainability?33How to Become a Green Business?Green StrategyReduceReuseRecycleInvolve StaffKeep Learning

Recommendations

So what can we do as Managers or as soon-to-be MBA Graduates? How does one run a green business? Can sustainability and profitability co-exist? Yes, we think so.Refer to your handout on How to Become a Green Business? 6 Steps.

34

Be the Change you wish to see in the worldMahatma Gandhi

Recommendations

Finally, be an agent of change: TRIPLE BOTTOM LINECulturally sensitiveEntrepreneurialshipSocial ResponsibleActive Learner

35Group Activity 2Learning Outcomes

Floating a soft object we toss it to a random person in class and ask them to tell us one thing they have learnt from our presentation.

Once this person answers they will be rewarded with a baked goodie and can select the next person to toss the soft object to and share what they learnt as well.

We hope to have at least 5 persons responding with their learning outcomes.

36http://rewallmaterials.com/blog1/wp-content/uploads/2012/08/ReduceReuseRecycle.jpghttp://datadiary2012.files.wordpress.com/2012/04/footstep-green.jpghttp://axiolearning.org/_media/_thumbs/photos/Going-Green_jpg_800x1000_q85.jpghttp://www.lydony.com/wp-content/uploads/2012/05/QuestionMark.pnghttp://communityjournal.net/wp-content/uploads/2010/06/recycle-copy1.jpghttp://www.greenseal.org/GreenBusiness/Certification/Getcertified.aspxhttp://www.vccooke-ltd.co.uk/image_library/library/v/vcc/vccooke-ltd.co.uk orig_waste_heirarchy.jpghttp://www.dmcilink.com/images/iStock_000010673269Large_000.jpghttp://www.webandtime.com/img/nature/plastic_recycling/recycling.jpghttp://www.northcountrysbdc.org/data/image/Green-energy.jpghttp://barbadoswaterauthority.com/?page_id=288http://oxmanhotelsafety.com/wp-content/uploads/2012/08/linen-reuse1-300x299.jpghttp://www.fijianmade.gov.fj/http://cdn6.triplepundit.com/wp-content/uploads/2009/12/green-marble1.jpghttp://lunar.thegamez.net/greenenergyimage/list-alternative-energy-sources/the-different-energy-options-on-our -alternative-energy-sources-list-2-1882x1966.jpghttp://rusecounion.ru/sites/default/files/images/carbon_footprint.jpghttp://www.greenseal.org/AboutGreenSeal.aspxhttp://www.all-recycling-facts.com/cost-of-going-green.htmlReferences37http://bestcoachesinc.com/blog/the-pros-and-cons-to-being-a-green-business/http://www.ecogreenhotel.com/ecogreen- newletter egh_may_2010/8_step_recycling_program.htmlhttp://www.ecologistnews.com/green-energy/pros-and-cons-of-going-green.htmlhttp://smallbusiness.chron.com/reasons-businesses-green-93.htmlhttp://smallbusiness.chron.com/benefits-going-green-business-3225.htmlhttp://www.wisegeek.com/what-is-a-green-hotel.htmhttp://www.greenhotels.com/http://www.earthshare.org/greening-business.htmlhttps://answers.yahoo.com/question/index?qid=1006042903233http://www.wikihow.com/become-a-green-businesshttp://www.unwto.org/ethics/index.phphttp://www.bambooki.com/blog/twenty-five-ways-to-make-your-hotel-green/http://www.topcanadianhotels.com/what_is_a_green_hotel.htmlhttp://www.un.eg/mdg/summit2010/news.shtmlhttp://www.unep.fr/shared/publications/pdf/DTIx0592xPA-TourismPolicyEN.pdfhttp://icons.mysitemyway.com/legacy-icon/071858-green-metallic-orb-icon-alphanumeric-dollar-sign/http://www.greenbiz.com/blog/2012/06/11/green-certification-it-worth-hassle

References38Our Lord God AlmightyProfessor James McMaster, Professor Management StudiesAmitesh V Kumar, Graduate School of BusinessMrs. Natanya Potoi-Ulia - Executive Officer, Oceania Regional Anti-DopingManagement & Staff, Oceania National Olympic Committees Our families

Acknowledgements39

Thank you for your time!40