greece – omnipresent

8/8/2019 Greece omnipresent

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Greece omnipresent

PESTLE Analysis on Greece.

By-

Pallavi J. Bhojak


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Exploring Greece

The Republic of Greece or Hellenic

republic is famous for:

Olympics

Greek mythology

Cuisines and wine

Islands for educational tours &

trekking My big fat wedding


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Political Factors Two party system dominated by liberal-

conservative ND and the social democratic

Panhellenic Socialist Movement(PASOK)

Other significant parties: Communist partyof Greece (KKE), Coalition of the Radical

Left (SYRIZA) & the Popular Orthodox Rally

(LAOS)

George Papandreou, president of PASOK


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Environmental factor

Climate categorized as:

The Mediterranean: mild,wet winters & hot ,dry

summers CentralContinental Greece

The Alpine: dominant inNorthwestern Greece

The Temperate: featurescold, damp winters andhot, dry summers withfrequentthunderstorms.


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Social factors

97% of citizens identify themselves as Greekorthodox.

Celebrate namedays more likely.

Plays continue to be staged in the theatreswhere they were originally performed.

A recent study found that Greeks' pride in

being Greek surpassed the ethnic satisfactionof every other European nation.

Nepotism is followed in Business.(Favouritism shown or patronage granted to relatives, as in business.)


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Technology Factors

It market segmented in hardware, software andcommunication.

300 degrees in electronics & Computer engg annually.

85% of Total Greek ICT sector is telecommunications An early pickup of mobile telephony, highest mobile

penetration rates in Europe.

International investors into penetrating into Greek

technology Athens stock exchange attractive source for drawing

equity capital


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Economic factors

GDP: 330 billion Dollars, 0.53% of worldeconomy, according to the World Bank.

Interest Rate: 1%, growth rate: (-1.50)%,inflation rate: 5.50%, jobless rate: 11%,

exchange rate: 1.3280

Export from Jan to July expanded by 2.2% v/s18.4% drop in the same period previous year

Imports oil from Saudi Arabia & Russia

Austria & China voted Greece as favoritetourist destination


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References

Bouras S. Exporters to earn cash bonus

points, Kathimerini, English edition, August 24

Available at

http://www.ekathimerini.com/4dcgi/_w_articl

es_economy_1_24/08/2010_119218 assessed

on 25 August

http://www.investingreece.gov.gr/default.asp

?pid=36&sectorID=39&la=1

greece – omnipresent

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