greater manchester creative and digital launchpad
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Presentation from the launch event for Greater Manchester Creative and Digital Launchpad, 4.11.13 at The Landing, MediaCityUK For more information contact Business Growth Hub on 0161 359 3050 or [email protected]TRANSCRIPT
Connecting people, creating opportunities
Greater Manchester Creative and Digital Launchpad
The Landing
Monday 4th July10:30 – 14:00
Connecting people, creating opportunities
Agenda
10:30: Welcome and overview of the day’s schedule - Richard Jeffery, Business Growth Hub 10:45: Introduction to the Technology Strategy Board Creative Industries Strategy 2013 – 2016 – Matt Brown, Technology Strategy Board
11:00: Greater Manchester Digital & Creative Launchpad– Matt Brown, Technology Strategy Board 11:45: Technology Strategy Board Funding Success Story – David Craik, Bright Signals
12.05: Questions – Business Growth Hub
12.15: Break – Tea & Coffee
12.30: Video Workshop – Advice and guidance on submitting to the first stage application – Brian Barnes, Activideo
13:00: Lunch and Networking
14:00: Close
Connecting people, creating opportunities
Welcome and overview of the day’s schedule
Richard JefferyBusiness Growth Hub
Creative Industries Strategy and Investment Programme
Matthew BrownTechnologist, Creative IndustriesTechnology Strategy Board
05
• UK’s innovation agency
• Business led organisation
• Covers all economic sectors
• Wide range of instruments and tools to aid innovation
Technology Strategy Board
06
• Revision of 2009-12 Strategy
• New data, new drivers
• Update informed by research, and
• Extensive industry consultation
• Trends identified in previous Strategy still valid, but
• Much more has happened!
Strategy process
Convergence7
• Streaming audio and video dominate net traffic
• Cross-platform production increasingly central to content businesses
• Smartphones and tablets driving pervasive media and hyper-local media
• New tools and work processes needed to re-purpose content over wide range of devices
Transaction8
• Traditional value chains disrupted: new ways to reach consumers
• Content businesses struggle in fragmented marketplace
• New ways to transact
• Emerging new business models
Data9
• Increased connectivity yields increased data
• Metadata now a mainstream industry priority
• Data reveals more (too much?) about customers
• Creative businesses still to take advantage
Cross-cutting Themes10
• Consultation also identified the following opportunities which should inform all our work:
• Knowledge sharing: the value CIs bring to the economy
• Cross-sector innovation: embedding innovation in other sectors
• Design: Applying creative skills + processes
• Sustainability: reducing environmental impact
Investment Programme
11
Investment Programme12
• Sept-13 Cross-platform production in digital media: £15m• Innovation in digital media production tools and
systems
• Sept-13 Frictionless commerce: £2.5m• Creation of “frictionless” digital transactional
environments
• Nov-13 Hyperlocal Media Demonstrators: £2.5m • Development of content services at local level
• Nov-13 Greater Manchester Creative & Digital Launchpad: £1M • R&D, cluster and business support
Investment Programme cont’d13
• Jan-14 Location based Services: £4m• helping businesses engage with customers in 'here and
now' context
• Jan-14 Big Data Exploration: £3.5m • Stimulate new ways to explore big data, metrics and
analytics
• Feb-14 Valuing & Pricing Digital Assets: £2.5m • New ways to value and price in digital transactions
Investment Programme cont’d14
IC tomorrow Digital Innovation Contests
Current and upcoming contests include:• 18 November - ‘Digital Innovation Contest – Advertising’ (£100k)• 12 December – ‘Digital Innovation Contest – Health’ • 13 January - ‘Digital Innovation Contest 2014 - Culture, Film,
Music, Retail, Publishing’ (£250k) IC tomorrow Events
Upcoming events include:• 25 November - ‘Digital Innovation in Publishing: Exclusive
Networking Event’• January (date TBC) - ‘Digital Health Surgery’• 26 March - ‘Digital Innovation in Fashion: Exclusive Networking
Event’
Collaboration and engagement15
• Encouraging companies to collaborate
• Working with other public sector organisations (Creative Skillset, UKTI, NESTA, Creative England, AHRC, ACE, BFI, etc)
• Working with central Government and the Creative Industries Council
• Extending with CI KTN, CDEC, _Connect and other programmes
Greater Manchester Creative &Digital Launchpad Briefing
Matthew BrownTechnologist, Creative IndustriesTechnology Strategy Board
What is the Greater Manchester Launchpad?
17
It is a competition aimed at:
1. Supporting innovative creative and digital businesses through grant funding of projects
2. Strengthening a growing cluster of creative and digital businesses in Greater Manchester
3. Accelerating the growth and development of a cohort of businesses through a range of support activities
What is the Greater Manchester Launchpad?
18
1. Supporting innovative creative and digital businesses through grant funding of projects
We will fund up to 60% of eligible costs for industrial research projects.
Projects can last up to 12 months and should be led by micro and smallcompanies in the early stages of their development.
What is the Greater Manchester Launchpad?
19
2. Strengthening a growing cluster of creative and digital businesses in Greater Manchester
We are focusing on the existing digital and creative sectors in Greater Manchester, and we encourage companies within it to apply.
The competition is open to companies across the UK, if they wish to carry out a project in the cluster.
What is the Greater Manchester Launchpad?
20
3. Accelerating the growth and development of a cohort of businesses through a range of support activities
An integral part of Launchpad is the offer of support to help applicants toraise additional new external finance that we expect will be needed to fullyfund the project and its subsequent commercialisation.
In addition to receiving project funding, successful applicants will participatein a programme of business support and growth activities that will run inparallel to projects.
What is the Greater Manchester Launchpad?
21
Scope:
The technical scope for this competition is quite open. We will offer funding to creative and digital micro, small and medium-sized businesses wishing to undertake innovative industrial research projects. Industrial research is aimed at the acquisition of new knowledge and skills for developing new digital products, processes or services, or for bringing about a significant improvement in existing digital products, processes or services. We will also fund the creation of component parts for complex systems that are necessary for the industrial research, notably for generic technology validation, though we will not fund the creation of prototypes.
:
What is the Greater Manchester Launchpad?
22
Scope:
The technical scope for this competition is quite open. We will offer funding to creative and digital micro, small and medium-sized businesses wishing to undertake innovative industrial research projects. Industrial research is aimed at the acquisition of new knowledge and skills for developing new digital products, processes or services, or for bringing about a significant improvement in existing digital products, processes or services. We will also fund the creation of component parts for complex systems that are necessary for the industrial research, notably for generic technology validation, though we will not fund the creation of prototypes.
:
What do we mean by Industrial Research?
23
Application Process24
The competition is being run in three stages:
1. Video proposal – where applicants describe their idea in a two-minute video.
2. Written proposal – for invited applicants who are shortlisted, based on their video proposals.
3. Pitch Session - Top-ranking applications will then be invited to attend a pitch session where they will present their projects to a panel of experts.
Application Process – Steps 25
1 REGISTER Register on _Connect
Complete online form on _Connect and upload your 2 min video.2 Upload your Video
Lead applicant is notified by email3 Stage 1Notification
Access Assessor feedback4 FEEDBACK received
Successful applicants are sent a secure userid and password to access Competitions System
5 PROCEED to STAGE 2
Allow plenty of time to upload your completed documents (application form, finance form & appendices
6 UPLOAD documents
Lead applicant is notified by email7 NOTIFICATIONreceived
Key Dates26
Competition Opens & Briefing 4 November 2013Deadline for Video Applications Noon, 8 January 2014
Applicants informed of Stage 1 Results
24 January 2014
Stage 2 opens to invited applicants 27 January 2014Mandatory Briefing for Applicants 29 January 2014Written Application Deadline Noon, 12 March 2014Applicants informed of Stage 2 Results
28 March 2014
Pitch Session 3 April 2014
What happens after Stage 1? 27
• Regardless of outcome all applicants receive feedback from assessors
• Successful applicants are invited to Stage 2
• The Stage 2 Briefing event on 29 January 2014 will be an opportunity to learn more about both the Written Application Form and the Pitch Session
• Successful applicants from Stage 2 & the Pitch Session will be made an offer to grant fund
• Projects that are offered a grant will need to:• Raise or assemble the balance of project funds• Return and fulfill terms outlined in your Conditional Offer Letter• Execute any collaboration agreements• Attend a new projects workshop
Further Information 28
Generic Competition Guidance for Applicants
Competition Briefing Doc.
Specific Competition Guidance for Applicants
Stage 1 Process – Video Upload 29
Your 2 minute video should address:
• The challenge or opportunity being tackled and why it is important
• The approach that will be taken and how it is innovative
• The project’s relationship to the Greater Manchester creative and digital cluster
• How the solution will be commercialised and what impact it could have if successful
• Why the Technology Strategy Board investment is needed.
Stage 1 Process – Video Upload 30
Video Upload Form 1 – Your Details
31
Video Upload Form 2 – Your Idea 32
Project Summary1000 characters
Video Upload Form 3 – Project Costs
33
Costs details
Labour costs
Overheads
Materials
Capital usage
Subcontract costs
Travel & subsistence
Other
Video Upload Form 4 – Agreements
34
Save Application View as PDF Submit Application
Video Upload – Consortium Apps. 35
Add partners here
Things to Remember…. 36
• Pay close attention to scope
• Read the Guidance for Applicants
• Give yourself plenty of time
• Ask for what you need – not for what you can get
More Information
@MattSBrownUK
37
• Competition Briefing Document
• InnovateUK.org website
• Guidance for Applicants
Connecting people, creating opportunities
Technology Strategy Board Success Story
David CraikBright Signals
Connecting people, creating opportunities
Questions
Connecting people, creating opportunities
Break
Connecting people, creating opportunities
Video Workshop-Advice and guidance on submitting to the first stage application
Brian BarnesActivideo
Connecting people, creating opportunities
Lunch and Networking
Connecting people, creating opportunities
Contact us to find out more!
@bizgrowthhub
Business Growth Hub
Phone: 0161 359 3050
Email: [email protected]