Board OrientationImpact Goal

By 2020, to improve the cardiovascular health of all Americans by 20% while reducing deaths from

cardiovascular diseases and stroke by 20%.

AgendaAbout the American Heart Association/American Stroke Association:• The Problem• Our Unique Value• Reach• Strategic Focus• Excellence in Stewardship• Where are we?• Organizational Structure• Local Impact and Strategy

Your Impact:• Involvement• Articulation• Why We Need YOU• Questions and Discussion

Problems• Cardiovascular diseases are the No. 1 killer of Americans• Nearly 1 in 3 children and teens in the U.S. is overweight or obese• Less than 1% of Americans are in “ideal” cardiovascular health.**As defined by being in the ideal range for the seven health measures of the AHA’s Life’s Simple 7.

24.533.8 31.7

76.8

15.0 17.18.2

3.2

32.923.2

22.9

38.441.2

30.4

72.2

33.245.2 46.6 41.7

61.4

0.0

20.0

40.0

60.0

80.0

100.0

Smoking BMI PhysicalActivity

Diet Score Cholesterol BP Glucose

Pe

rce

nta

ge

Poor Intermediate Ideal

Prevalence of Cardiovascular Health Factors in U.S. Adults

Our Unique CauseMISSION

Building healthier lives, free of cardiovascular diseases and stroke.

Our 2020 Impact GoalBy 2020 to improve the cardiovascular health of all Americans by

20% while reducing deaths from cardiovascular diseases and stroke by 20%.

Our Unique ValueBRAND PROMISE

The American Heart Association has an extraordinary impact on your life by empowering you and your loved ones to save

lives, live healthier and enjoy more peace of mind aboutcardiovascular disease.

The Reach of the American Heart Association• The largest voluntary health organization in the U.S. fighting heart disease• Leading non-governmental agency supporting heart research and stroke

research • More than $3.2 billion in research funding since 1949 and has funded 11 Nobel

Prize winners during their careers• We put research into action! More than 1 million patients are registered with

our Get With The Guidelines®—Stroke • Form powerful partnerships that result in change

• American Cancer Society and American Diabetes Association

The Reach of the American Heart Association• World leader in cardiovascular and stroke science dissemination and application

into practice and research via American Heart Association Journals and Science Meetings Portfolio.

• Scientific Meetings include:• Scientific Sessions • International Stroke Conference • Resuscitation Science Symposium• Arteriosclerosis, Thrombosis & Vascular Biology• Epidemiology & Prevention/Nutrition, Physical Activity &

Metabolism• Basic Cardiovascular Science

The Reach of the American Heart Association• Scientific journals include:

• Circulation: Cardiovascular Genetics • Circulation: Arrhythmia and

Electrophysiology • Circulation: Cardiovascular Imaging • Circulation: Heart Failure• Circulation: Cardiovascular Interventions • Circulation: Cardiovascular Quality and

Outcomes• Circulation• Circulation Research • Stroke

The Reach of the American Heart Association• Scientific journals include: (cont’d)

• Hypertension • Arteriosclerosis, Thrombosis, and

Vascular Biology• JAHA—Journal of the American

Heart Association: Cardiovascular and Cerebrovascular Disease

• Get With the Guidelines Champion

• The Guideline Advantage• Get With the Guidelines Delivery in

Hospitals serving disparate audiences• Mission: Lifeline Champion• You’re the Cure Advocate

• Media spokesperson/speakers bureau/Communications Volunteer

• High Level Advocates

Ensuring Quality Healthcare for All

• Research Discoveries• Conducting research laboratory

tours/briefings/speaking engagements• Research Peer Review Consortium

• Scientific Councils and 200+ Science Committees

• Development of Clinical Practice Guidelines and Statements

• Faculty, authors and peer reviewers for AHA science meetings, research and

publications• Mentoring Programs (Minority and

International)• Heart Ball ELT

• You’re the Cure Advocate• Federal Lobby Day

• Increasing NIH research funding Advocacy

• Media spokesperson/speakers bureau/Communications Volunteer

Helping End Heart Disease and Stroke in Our Lifetime

Improving My Family’s Health

• Go Red For Women ELT• Go Red For Women Passion

Committee• Go Red Por Tu Corazón Committee

• Power To End Stroke Ambassador/Youth Ambassador• Power To End Stroke ELT

• Jump Rope For Heart/Hoops For Heart Volunteer

• NFL Play 60 Challenge• You’re the Cure Advocate

• Media spokesperson/speakers bureau/Communications Volunteer

• Stroke Connection ShareGivers Peer Visitor Program

• Go Red For Women Heart Match Online Patient Mentor

Delivering Emotional Support to Patients and Their Families

•My Heart. My Life. • My Life Check Chair/Champion• Heart Walk ELT• Fit Friendly Companies• Heart Walk Committee/Patient &

Community Teams• Teaching Gardens• Food Revolution Kitchens

• CPR/AED Instructor• CPR Mass Trainings (50 Cities)• CPR Key Contact/Community Influencer• You’re the Cure Advocate• State/Federal Lobby Day• High Level Advocates •Media spokespersons/speakers bureau/Communications Volunteer

Making My Community Healthy

Greater Boston Division

• Stroke Awareness and Prevention

•Latino Community Awareness

•Volunteer Leadership

•Obesity Prevention

•Chain of Survival

•Quality and Available Care

Known for excellence in stewardship

Community Services

3.2%

Professional Education and

Training12.9%

Management & General

7.8%

Fund Raising16.1%

Research19.4%

Public Health and Education

40.6%

Better Business Bureau Wise Giving Accreditation

BBB Wise Giving

Standard

AHAas assessed

by BBB

Program expenses as % of total expenses 65% minimum 76%

Total fundraising expenses as % of total related contributions

35% maximum 19%

American Heart Association 7 Affiliates AK

Organizational Structure• American Heart Association National Board of Directors

• Founders Affiliate Board of Directors

• Founders Affiliate Committees and Health Strategies Expert Panels

• Division Boards of Directors

• Event Chairs

• Executive Leadership Teams

• Health Committees

• Latino Advisory Committee

• Stroke Committee

The Power of Great Leadership: Volunteer-Staff Partnerships

Strengths• Leverage Personal Relationships and Influence• Power to Get Responses• Open Doors• Personal Passion• External Perspective• Knowledge of the Community

Strengths• Product Expert• Big Picture/ Organization Vision• Best Practice Knowledge = Best Opportunity for Success• Local Organization with National Support• Volunteer Partner

Best Possible Outcome

Volunteers

American Heart

Association Staff

Advocacy • 2013 – 2014 Policy Priorities

• Obesity Prevention

• Chain of Survival

• Quality and Availability of

Care

• Stroke

• Tobacco Control

• Advocacy Victories

• You’re the Cure

• How You Can Help

Communications • Ensure that the AHA/ASA are viewed as the leading organization regarding CVD

information and manage and protect the brand

• Educate and increase public awareness of CVD and our programs

• Support the strategic goals of the national organization, as well as local departments

• How we do it: • 400 million media impressions • Media sponsorships and relationships• Social & digital media • Strategic marketing & advertising campaigns

Community Health

• Overview

• Upcoming BOD Priorities

• Community Plan

• Community Impact Grants

Committees

• Stroke Committee

• My Heart My Life Committee

• Passion Committee

• Latino Advisory Committee

Heart Ball• Event Chairs: Lawrence H. Cohn MD and Andrew Cutler

• ELT Members: Dale Adler, Brian Appel, Mark A. Creager, N.A. Mark Estes III, Michael

R. Jaff, Robert S. Karam, Sam Kennedy, Marybeth Leary, John R. Levinson, Melissa

MacDonnell, Gerald Marx, Patrick T. O’Gara, Dan Rea, Frederic Resnic, Kenneth

Rosenfield, Andre Tippett, Kathleen G. Volpe

• Event Goal: $800,000

• Event Date: Saturday May 3rd , 2014

• Event Location: Westin Copley, Boston

Go Red For Women Luncheon• Event Chairs: Barbara Reilly

• ELT Members: Teresa Coffey-Gordon, Courtney Doyle, Deborah Enos, Loryn S.

Feinberg, Joanne M. Foody, Mary Beth Gallo, Karen Gerba, Marie Gerhard, Caludia

P. Hochberg, Eileen Martin, Stephanie A. Moore, Chris Neppl, Reena Pande, Jean

Petrowski, Katharine Powell, Laura J. Sen, Malissa J. Wood, Elaine Zetes

• Event Goal: $550,000

• Event Date: Thursday February 13th , 2014

• Event Location: Sheraton, Boston

Heart Walk• Event Chairs: Mike Mahoney

• ELT Members: TBD

• Event Goal: $1,900,000

• Event Date: Saturday September 27th 2014

• Event Location: Charles River Esplanade

Tedy’s Team• Event Chairs: Tedy and Heidi Bruschi

• Event Goal: $490,000

• Event Date and Location:

• 2013 Vegas Half Marathon: Sunday November 17th, 2013

• 2014 Boston Marathon: Monday April 21st, 2014

• 2013 Falmouth Road Race: Sunday August 17th, 2014

Boston Challenge

• Event Chairs: TBD

• ELT Members: Joe Shea

• Event Goal: $100,000

• Event Date: Saturday May 10th, 2014

• Event Location: TBD

Merrimack Valley Go Red For Women• Event Chairs: Richard Birkhead MD, FACC

• ELT Members: Ellen M. Kallman, Pamela Huntley, Kathleen Laferriere,

Sharon Coram, Helene Thibodeau, Brian H. Bullock

• Event Goal: $100,000

• Event Date: Wednesday November 13th , 2013

• Event Location: Westford Regency

Lawyers Have Heart• Event Chairs: TBD

• ELT Members: TBD

• Event Goal: $247,000

• Event Date: May, 2014

• Event Location: Bank of America Pavilion (subject to change)

2014 Fundraising Event 2013 Goal 2013 Final 2014 Goal Chair Vice

Chair/2015 Chair Elect

2016 Chair

Go Red for Women Luncheon

$500,00 446,177 550,000 Barb ReillyArnold WW

Heart Walk 1,750,000 1,650,000 1,900,000 Mike Mahoney, Boston Sci

Heart Ball 710,000 742,978 800,000 Dr. Larry Cohn and Andy

Cutler, Merrill

Lawyers Have Heart $225,000 216,532 247,000 TBD Tedy’s Team $460,000 427,366 490,000 Tedy Bruschi Heart Challenge n/a n/a 100,000 TBD MMV GRFW 100,000 100,000 100,000 Dr. Birkhead,

LGH

TOTAL 3,745,000 3,582,876 4,187,000

Housekeeping

• Conflict of Interest

• Board Leadership Campaign Pledge Form

• Advocacy

Questions and Discussion