GREAT STREETS CHALLENGE

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Mayor Garcetti’s first Executive Directive Focused on coordinating services and partnering with communities to support streets and projects that activate the public realm, promote economic revitalization, and celebrate our great neighborhoods.

GREAT STREETS INITIATIVE

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TO MAKE OUR STREETS THE CENTERPIECES OF OUR COMMUNITIES.

OUR VISION

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COORDINATING SERVICES

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Connect community leaders with funding and support for potential projects that re-imagine our great streets as active and vibrant public spaces. Pilot a participatory planning process that offers opportunities for collaboration between stakeholders and innovators. Develop grassroots support for project ideas & long-term investments through the crowd-resourcing non-profit ioby (In Our Backyard).

CHALLENGE GRANT - GOALS

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!  GUARANTEED $10,000 TO SUCCESSFUL GRANT APPLICANTS

!  ADDITIONAL $10,000 AVAILABLE THROUGH MATCHING FUNDS ($20,000 IN TOTAL CITY FUNDS)

!  $200,000 IN TOTAL GRANT DISBURSEMENT

KEY FACTS

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!  DEADLINE FOR APPLICATION: JUN 30 !  AWARDEES NOTIFIED: JULY 13 !  FUNDRAISING LAUNCH: JULY 29 !  EXECUTE PROJECT CONTRACTS: AUG 21 !  SUBMIT PROJECT WORK PLAN: SEP 20 !  PROJECT COMPLETION DEADLINE: FEB 22 !  FINAL PROJECT REPORT DUE: APR 22

KEY DATES

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1.  DETERMINE ELIGIBILITY 2.  ASSEMBLE PROJECT TEAM 3.  CHOOSE SITE LOCATION 4.  CONSIDER FEASIBILITY

BEFORE YOU BEGIN

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The following organizations are encouraged to apply: 1. Community-Based Organizations 2. Non-Profit Organizations 3. Schools and Universities 4. Business Improvement Districts 5. Chambers of Commerce 6. Business Owners 7. Property Owners 8. Other non-traditional partners (case-by-case basis)

1. APPLICANT ELIGIBILITY

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Due to required fundraising activity on ioby.org, it is recommended that the lead agency have non-profit status. Successful applicants will be entering into a legal agreement with the City of Los Angeles. Because of insurance and liability concerns, we encourage neighborhood council participation, but neighborhood councils cannot be the lead applicant. Teams can and should pursue formal support from their neighborhood councils.

1. APPLICANT ELIGIBILITY

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REQUIRED "  Applicant must have at least three dedicated

team members "  Application must include a list of team

members, including name, age, time commitments, roles and responsibilities

2. PROJECT TEAM

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ENCOURAGED "  One team member under the age of 35 in a

leadership position "  One team member designated to handle digital

content and social media campaign "  One team member responsible for fundraising "  Diverse partnerships of community leaders,

technical experts, and/or cultural organizations. - We will distribute attendee list

2. PROJECT TEAM

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PROJECT MUST BE LOCATED ON ONE OF THE 15 DESIGNATED GREAT STREETS:

1.  North Figueroa Street 2.  Lankershim Boulevard 3.  Sherman Way 4.  Western Avenue 5.  Westwood Boulevard 6.  Van Nuys Boulevard (South) 7.  Van Nuys Boulevard (North) 8.  Crenshaw Boulevard 9.  Central Avenue 10.  Pico Boulevard 11.  Venice Boulevard 12.  Reseda Boulevard 13.  Hollywood Boulevard 14.  Cesar Chavez Avenue 15.  Gaffey Street

3. SITE LOCATION

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We are not accepting applications for: !  Parklets or Plazas !  Bicycle Corrals or Bicycle Racks !  Maintenance of existing infrastructure or projects !  Welcome Banner or Gateway Signage Projects will be subject to a feasibility analysis by city staff to determine whether the application will comply with existing city policies. Therefore, it is strongly encouraged applications be for temporary projects (one day, one month, one year, etc.)

4. FEASIBILITY

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APPLICATION WILL BE JUDGED ON THE FOLLOWING:

!  COMMUNITY ENGAGEMENT 20% !  CREATIVITY & INNOVATION 20% !  DATA COLLECTION & EVALUATION 20% !  LONG-TERM IMPACTS 15% !  ORGANIZATIONAL CAPACITY 25%

TOTAL 100%

APPLICATION CRITERIA

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REQUIRED " Applicant presents a robust strategy for working

with community stakeholders

COMMUNITY ENGAGEMENT - 20%

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ENCOURAGED " Applicant has existing strong ties with the community " Project elevates and prioritizes local needs on the street " Project works to implement a community-driven solution " Project will be free and open to the public " Project appeals to diverse stakeholders, including

children, seniors, and communities of color

COMMUNITY ENGAGEMENT - 20%

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ENCOURAGED " Project considers community dynamics and local history " Process that provides opportunities for community

members to provide input or help shape the project " Applicant has already begun community outreach and

has vetted project ideas with community contacts

COMMUNITY ENGAGEMENT - 20%

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ENCOURAGED " Canvass the neighborhood surrounding the

proposed site location to inform communities about the project

" Use social media to spread awareness " Host community workshops related to project

COMMUNITY ENGAGEMENT - 20%

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REQUIRED " Applicant demonstrates how the project proposal

will re-imagine a street as a public space

CREATIVITY & INNOVATION - 20%

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ENCOURAGED " Project is new to Los Angeles " Applicant provides representative examples of the

project concept in another city " Applicant includes diagrams or images that help

describe the project proposal " Project is temporary in nature and transformative

in concept

CREATIVITY & INNOVATION - 20%

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REQUIRED " Applicant details intent to collect data that will

evaluate project successes and challenges " Data collected is focused on one or more of the

following goals:

DATA COLLECTION & EVALUATION - 20%

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GREAT STREET GOALS !  Increase economic activity !  Greater community engagement !  Improve environmental resilience !  Enhance neighborhood character !  Safer & more secure communities !  Improve access & mobility !  Improve health outcomes

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ENCOURAGED " Applicant identifies metrics that evaluate success " Applicant proposes process for collecting

information about project (e.g. surveys, counts) " Applicant explains why this data is meaningful NOTE: LADOT will lead a data collection workshop with all successful applicants

DATA COLLECTION & EVALUATION - 20%

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REQUIRED " Project informs permanent improvements that the

City and community can pursue together " Applicant anticipates submitting a final report to

City of LA by April 22, 2016

LONG-TERM IMPACTS - 15%

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ENCOURAGED " Applicant considers how their project will support

future, longer term investments on each street " Applicants considers project lifespan, including

what happens at the end of the project " Applicant addresses long-term impact on one or

more of project goals

LONG-TERM IMPACTS - 15%

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ENCOURAGED " Applicant discusses opportunities to create

momentum and awareness beyond specific project life

" Project highlights community’s needs " Projects involves new people in the participatory

planning process

LONG-TERM IMPACTS - 15%

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REQUIRED " Applicant submits a budget with proposed total

cost of project elements " Applicant shows how much money they are

committed to raising through ioby

ORGANIZATIONAL CAPACITY - 25%

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EXAMPLE BUDGET 1 COSTS SUPPLIES VOLUNTEER HOURS AND STAFF PERMITTING FEES COMMUNITY ENGAGEMENT FUNDS DATA COLLECTION TOTAL COSTS FUNDING SOURCES GUARANTEED FUNDING (IF AWARDED) AMOUNT TO FUNDRAISE ON ioby.org CHALLENGE GRANT MATCH FUND TOTAL FUNDING

$X OR IN-KIND VALUE

$X OR IN-KIND VALUE

$X $X OR IN-KIND VALUE

$X OR IN-KIND VALUE

$25,000 $10,000 $7,500 $7,500 $25,000

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EXAMPLE BUDGET 2 COSTS SUPPLIES VOLUNTEER HOURS AND STAFF PERMITTING FEES COMMUNITY ENGAGEMENT FUNDS DATA COLLECTION TOTAL COSTS FUNDING SOURCES GUARANTEED FUNDING (IF AWARDED) AMOUNT TO FUNDRAISE ON ioby.org CHALLENGE GRANT MATCH FUND TOTAL FUNDING

$X OR IN-KIND VALUE

$X OR IN-KIND VALUE

$X $X OR IN-KIND VALUE

$X OR IN-KIND VALUE

$35,000 $10,000 $15,000 $10,000 $35,000

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ENCOURAGED " Applicant has a history of project management experience " Applicant has a proven ability to manage complex projects

within a tight deadline " Applicant has worked with the City before (either through a

permitting process, a professional services agreement, former employment, serving on a neighborhood council, etc.)

" Applicant has a history of strong productive relationships with area residents, business owners, non-profit organizations, etc.

ORGANIZATIONAL CAPACITY - 25%

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ENCOURAGED " Applicant has previous crowd-funding or fundraising

experience " Applicant has previous community organizing experience " Applicant has a track record of work in the public realm.

Examples include community clean-up programs, planting and streetscape projects, public safety projects

" Applicant is in good financial standing

ORGANIZATIONAL CAPACITY - 25%

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ENCOURAGED " Applicant has previous experience coordinating free public

programs. Examples include farmer’s markets, movie nights, dances, bike rides, music events or other performance events

" Applicant has previous experience with data collection and evaluation

" Applicant is willing to make direct fundraising requests of their own network to support the ioby campaign

ORGANIZATIONAL CAPACITY - 25%

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" List of fundraising prospects

" Letters of support

" Other official communication of outreach process

" Photos of site location " Other diagrams/ images that help describe the

proposed project

SUPPLEMENTAL MATERIAL

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The following examples serve as inspiration to start your individual application. They should in no way limit your creative process and instead, offer a unique look at how public spaces are being transformed. All projects, including these examples, are contextual in nature. Successful applications understand and speak to this while addressing the application criteria.

EXAMPLES

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Temporary Greening & Cycle Track Buffer At Pop-Up Rockwell

Cleveland, OH

EXAMPLES

Source: http://www.popupurbanism.org/pop-up-rockwell/1tv2n1vjmkbdijyz27bpxhx2rnmsk0 36"

Temporary Chicanes At Pop-Up MANGo

Santa Monica, CA

EXAMPLES

Source: http://www.popupurbanism.org/popupmango/2013/12/23/pop-up-mango-tactical-urbanism 37"

Tenderloin ExerTrail An accessible, outdoor urban exercise path

San Francisco, CA

EXAMPLES

Source: http://marketstreetprototyping.org/festival-gallery/ 38"

Bookmark A pop-up Public Library

San Fransisco, CA

EXAMPLES

Source: https://neighborland.com/ideas/sf-bookmark-a-pop-up-publi 39"

Guerilla Street Museum A mobile Exhibition Space

San Fransisco, CA

EXAMPLES

Source: https://neighborland.com/ideas/sf-a-guerrilla-street-museum 40"

The Street Store A pop-up street store that offers free donated clothes to the homeless.

Cape Town, South Africa

EXAMPLES

Source: http://popupcity.net/sidewalk-pop-up-store-offers-free-clothes-to-the-homeless/ 41"

Avers Community Garden A temporary garden turned neighborhood park

Chicago, IL

EXAMPLES

Source: http://placemakingchicago.com/places/avers-community-garden.asp 42"

Dance-o-Mat A pop-up dance floor

Christchurch, New Zealand

EXAMPLES

Source: http://popupcity.net/urban-regeneration-one-dance-floor-at-a-time/ 43"

Mycelium Theater A pop-up street theater made of compostable material

San Francisco, CA

EXAMPLES

https://neighborland.com/ideas/sf-a-mycelium-theater-a-fu 44"

Food & Film at the Train Tracks An outdoor film festival and walking tour

Glendale, CA

EXAMPLES

Source: http://www.popupurbanism.org/food-film-at-the-train-tracks/y952jb28tiz5cwba33pczqv69axuy3

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Dream Alley A Temporary Public Art Installation

Quebec City, Quebec

EXAMPLES

Source: http://popupcity.net/turning-a-dark-alley-into-a-dreamy-playground/

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!  Must projects be temporary?  !  Can I submit more than one application for different streets? !  Can I submit an application for a project that is not located

on one of the Great Streets corridors? !  It seems like this grant application is geared towards

“installations.” Do we need to propose “installing” something, or can this application be geared towards an event?

!  What about city permits? !  Do I need to be a US citizen to submit an application? !  As part of our application, we would like to develop an

online tool. Can we use funds for this purpose?

QUESTIONS WE’VE RECEIVED

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GREAT STREETS If you have any questions after reading the application manual, application toolkit, and the FAQs thoroughly, please contact us at: GreatStreets@lacity.org APPLICATION MANUAL APPLICATION TOOLKIT

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