great ideas-unit 4 market leader pre-intermediate
TRANSCRIPT
![Page 1: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/1.jpg)
Great Ideas
Market LeaderPre-intermediate
Ola Sayed Ahmed
![Page 2: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/2.jpg)
![Page 3: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/3.jpg)
Ideas
New
Serendipity
Copying &improving
Research & developmen
t
Meetings & Ideas
![Page 4: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/4.jpg)
What should companies do to encourage new ideas?
![Page 5: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/5.jpg)
A Great Idea• Might be taking advantage of an opportunity• Might lead to entering a new market• Could lead to extending a product range• Is one that meets the needs of customers• May make a breakthrough• Could fill the gap in the market• May even win an award for innovation
![Page 6: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/6.jpg)
Sudden •Out of the blue
Purposeful
•Brainstorming
![Page 7: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/7.jpg)
Pierre Omidyar (a computer programmer) started eBay in 1995 so his girlfriend could have a way to trade some type of sweets.
American multinational corporation and e-commerce company, providing consumer to consumer & business to consumer sales services via Internet.
![Page 8: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/8.jpg)
Ferrari Attraction
1.500 people a day were visiting the Penske-Wynn car dealership
![Page 9: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/9.jpg)
Taking advantage of an opportunity
10$ admission fee0$ a month -------------------100,000$ a month
+Selling 20-30 cars a month
![Page 10: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/10.jpg)
PepsiCo’s sweet taste of success
Punjab state’s agricultural revenues
other products Citrus
![Page 11: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/11.jpg)
The Million Dollar Homepage
Alex Tew, one page website, million pixels, minimum 100, Sold January 2006
![Page 12: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/12.jpg)
Max Factor Max Factor born in 1877 in Poland developed an interest in cosmetics when he was working for a pharmacist. Living in Moscow he worked for the royal family then emigrated to the USA in 1904 where he created makeup for Los Angeles actors.
![Page 13: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/13.jpg)
Fabtek is a small company based in Hamburg, Germany. It has produced a new type of fabric called Protean, which can be used for a wide variety of products. Protean has many advantages.
• It is light, strong and long-lasting. • It can be made very thick or so thin that it becomes translucent. • It can be made in any color. • It is extremely flexible and soft to the touch. • The fabric is made from fibers similar to nylon and polyester.
These are coated with metals so that the fabric can conduct electricity.
![Page 14: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/14.jpg)
Fabtek Future plan Increase sales by licensing other manufacturers
to produce new products with protean such as Azra (a Swiss firm which has created some award winning products using protean)
![Page 15: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/15.jpg)
Gadget Plc. A company with
over 2000 products and a world wide network of sales.
![Page 16: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/16.jpg)
Your task
![Page 17: Great Ideas-unit 4 Market Leader pre-intermediate](https://reader030.vdocuments.site/reader030/viewer/2022012302/58eb43711a28ab6b298b4581/html5/thumbnails/17.jpg)