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Grazing, Looping & Skimming: Understanding Students’ Digital Habits Deirdre Costello Sr. User Experience Researcher EBSCO Information Services @deirdre_lyon http://www.linkedin.com/pub/ deirdre-costello/12/440/593/

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Students have unique information-seeking habits, and during the progression from elementary school to high school, the differences in their skills and abilities can be striking. In this presentation, two user researchers from EBSCO share their journey of learning about student and educator behaviors in today’s digital environment. Participants learn the difference between how various student personas—”grazers, loopers and skimmers”—consume information, and what role emotions play in consumption of user interface design. Surprising findings on how students feel about image-dominant displays and source types is shared, as well as educator views on the “equity issues” present in today’s schools and how those issues impact the role of technology in today’s classrooms. The presenters also discuss the most effective methods for researching students, including their experience applying the video diary method, inspired by researchers at Google.

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Page 1: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Grazing, Looping & Skimming: Understanding Students’ Digital Habits

Deirdre CostelloSr. User Experience Researcher

EBSCO Information Services

@deirdre_lyon

http://www.linkedin.com/pub/

deirdre-costello/12/440/593/

Page 2: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

ABOUT ME

Deirdre Costello, Sr. User Experience Researcher

Experience:

Currently at EBSCO Information Services

5+ years experience in Library & Information Science

Education:

MSLIS from Simmons College

MA in English from Boston College

BA in English and Psychology from Lewis & Clark College

Page 3: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

THE PROJECTS

Secondary ResearchIn-depth literature

review on search

habits of elementary,

middle and high

school students.

Video Diary Studies

High school students

self-reporting their

research habits and

preferences.

Contextual Inquiry

One-on-one

sessions with high

school and college

students discussing

their research habits

and how they

formed.

Page 4: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Personas:

The WhoHigh

School

EarlyCollege

LateCollege

GraduateSchool

Some trainingAnd exposure

Novice

Advanced, field-specific

skills

Expertresearchers

Page 5: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

All avatars created by Deirdre Costello using FaceYourManga.com

Reader

Rule-Follower

Overachiever

Naturally internally motivated

Page 6: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

All avatars created by Deirdre Costello using FaceYourManga.com

Supportive Home

Hates Homework

Relies on Hermione

Learns from a Friend

Page 7: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

All avatars created by Deirdre Costello using FaceYourManga.com

Nervous

Clumsy

Very Little Support

Finds His Subject

Page 8: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Motivation: The Turning Point

External Internal

Page 9: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

BEHAVIORS: THE HOW

Loopers

Vascillating

between search

and results,

able to move

forward with

guidance.

Skimmers

Familiar with

conventions but

still not experts.

L’Efficient

Work smart, not

hard – until

motivation

strikes.

Researchers

Interest leads to

passion,

dedication and

advanced

research skills.

Grazers

Not interacting

deeply with

information, but

starting to learn

conventions.

3 51

1st-4th 5th-8th9th-

12th 18-22 22+

Page 10: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Elementary School

Grazers

• Skill mastery occurs when

students feel confident and

successful

• Comfortable exploring new

interfaces

• Solve problems by trial

and error

• Students think very

concretely

• They have developing

motor skills

• Their reading

comprehension is still low

Page 11: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Elementary School

•Interpreting information is a challenge

•Interacting with information is a

challenge

• Positive reinforcement for exploration

builds a foundation for future skills

Grazers: In Short

Page 12: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Middle School

Loopers

• Autonomy and

independence is extremely

important

• Motivated by familiarity,

authority and intellectual

challenge

• Positive view of technology• Keywords are a struggle

• Have difficulty understanding

hierarchies

• Unsure about how to

progress on their own

• Will reject anything

“childish”

Page 13: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Middle School

• Students are ready to search on their

own

• They can perform simple strategies

modelled for them

• They need consistent reassurance and

guidance to move forward

Loopers: In Short

Page 14: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

High School

Skimmers• Comfortable with technology

• Familiar with web

conventions

• Capable of analysis and

synthesis

• Difficulty formulating a search

strategy – defining a topic,

determining keywords, creating a

product

• Not expert users

• Quick to reject anything

unfamiliar or inconvenient

• Experience anxiety about

producing a high-quality product

• Enjoy learning and finding

information

Page 15: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

High School

9th Grade “Boot Camp”

• Students are resistant when they’re doing it

• When they get to college, they appreciate it

• They become the “helpers” that other students turn

to when they’re struggling

Skimmers: Key Opportunity

Page 16: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

College

L’Efficient• Can plan and execute a

research workflow

• Understand the value of

credibility

• When research is

personally interesting, feel

dedicated and productive

• Only willing to work as hard as

they need to

• Reject anything difficult or

inconvenient

• Struggle with the library

website

• Feel overwhelmed and

stressed by research

Page 17: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

College

Major-Specific Training

• Interest makes the research process easier

• Students declare an interest when they

choose a major

• This interest is an opportunity to provide them

with advanced subject-specific skills

L’Efficient: Key Opportunity

Page 18: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Graduate School

Researchers• Recognize credible, field-

specific sources

• Are willing to put in the work

necessary for a high-quality

product

• Feel a commitment to

produce unique,

interesting research

• May not have the advanced

skills we’d expect

• Feel there’s an expectation

that they can use library

resources when they get to

grad school

Page 19: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Graduate School

• Graduate students have “turned the

corner”

• They have the interest and passion to

develop advanced research skills

• They’re often looking for mentorship

Researchers: In Short

Page 20: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

TAKEAWAYS

LoopersGuidance,

frequent

checkins and

reassurance

SkimmersDrills to Build

Skills – develop

that muscle

memory

L’EfficientHelp finding

topics, training

paired with

subjects of

interest

ResearchersEncourage that

passion

GrazersPositive

reinforcement

for exploring,

modelling more

advanced

behaviors

3 51

1st-4th 5th-8th9th-

12th 18-22 22+

Page 21: Grazing, Looping & Skimming: Understanding Students' Digital Habits - Internet Librarian Conference 2014

Be In Touch!

@deirdre_lyon

http://www.linkedin.com/pub/

deirdre-costello/12/440/593/

[email protected]