PowerPoint Presentation

SOCIAL MEDIA CAN CHANGE THE WORLDTUESDAY 10TH MAY 2016

HOW MANY BELIEVE IT CAN CHANGE THE WORLDHAPPENING NOW AND IMP TO FUTURECHANGE YOUR BRANDAR AT GT HYUNDAI, GF, ALLIANZ AND DISNEYTODAY = 30 MINS WHY IMP AND 5 PRINCIPLES MAP STRAVA LABS

LOVE A STATLOTS OF DATA INFOGRAPHICCOMMUTER 90% - UPLOAD AS COMMUTE ?SIGNIFICANCE OF TODAY ?

TUESDAY 10TH MAY 2016

GLOBAL BIKE TO WORK DAY

GLOBAL RIDE TO WORK DAYNOT JUST BRAND BIGGER AMBITIONS2015 = 168M / 5.3 / 136 BN DATA POINTS & 50% = COMMUTESSTRAVA METRO 70 ORGANISATIONSUNIQUE PERSEPCTIVE130K+SAFER ROADS / LESS POLLLUTION / EFFICIENT / HEALTHIER

BRANDS WAKING UP HYUNDAI7 FIGURE SUM3-4 DEALERSHIP NOW LESS THEN 2POWER OF RECOMMENDATION, REVIEWS, INFLUENCERS = SOCIAL LIKE BIKE MARKET

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LITTLE DATA SO GWITV, SEARCH, WEBSITES IMP REVIEWS, RECOMMENDATIONS AND SOCIAL NETWORKSSOCIAL USAGE18% - 16-44 YEARS, MANAGERIALHOW TAKE ADVANTAGE ?

YOU DONT HAVE TO OWN THE INTERNET

FIRST RULE OF SOCIAL MEDIA CLUBBE CONSIDERED 5 TRIED AND TESTED

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CONNECT EMOTIONALLYCONNECT EMOTIONALLYCONNECT EMOTIONALLYWere all human

TRAP OF RATIONALISINGSPEAK TO THE REPTILE / FAST BRAND DOESNT THINK JUST REACTSEMOTIVE WORK SIMPLE HUMAN TRUTHHEARTS AND MINDS

THIS GIRL CANOBESITY BIGGER THEN SMOKING - 50BN BY 20502M FEWER 14-40YR YET 75% WANT MORE ACTIVECHALLENGE CULTURAL ASSUMPTIONSREAL PEOPLEDIGITAL AND SOCIAL AT HEART STILLS PHOTOS 150K 16+ WOMEN APRIL-SEPT

THIS GIRL CANOBESITY BIGGER THEN SMOKING - 50BN BY 20502M FEWER 14-40YR YET 75% WANT MORE ACTIVECHALLENGE CULTURAL ASSUMPTIONSREAL PEOPLEDIGITAL AND SOCIAL AT HEART STILLS PHOTOS 150K 16+ WOMEN APRIL-SEPT

OWN SOMETHINGOWN SOMETHINGOWN SOMETHINGFrom a product to an experience proposition

STAND FOR SOMETHING FALL FOR ANYTHINGGO BEYOND OWN SOMETHING BIG OR SMALL PRODUCT TO EXPERIENCE

ADDIDAS BALL SINCE 1970 SPEAK FOR ITSELF FAMOUS BY ASSOCIATION 2 YEARS VOTE TO 2.5M BIGGER THAN OTHER SOCIAL#BALLINPHARELL, ZIDANE, BECKHAM, BIEBER14M BRAZUCAS, 2BN EUROS

SHOWDONT TELLSHOWDONT TELLSHOWDONT TELLStory-doing

TELL FUNNY TELL JOKELIVE YOUR BRAND MANIFESTOACT ON WHAT BELIEVE MAKE GREAT CONTENTGO PRODONT DECIDE ON COMMS OBJ AND INVENT STORIES

#RULEYOURSELFMISTY COPELAND, STEPHEN CURRY, PHELPSITS WHAT YOU DO IN THE DARKFOMO JOMO70/30 TO 50/50SOCIAL WENT DARK36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS

#RULEYOURSELFMISTY COPELAND, STEPHEN CURRY, PHELPSITS WHAT YOU DO IN THE DARKFOMO JOMO70/30 TO 50/50SOCIAL WENT DARK36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS

#RULEYOURSELFMISTY COPELAND, STEPHEN CURRY, PHELPSITS WHAT YOU DO IN THE DARKFOMO JOMO70/30 TO 50/50SOCIAL WENT DARK36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS

THINK BIGTHINK BIGTHINK BIGHero Hub - Hygiene

DONT RESTRICT THINKINGBIG WATERED DOWN BETTER THAN TOO PRGAMATIC WITHOUT BIG THINKING NO IMPACTSENT OUT TO DIE

EXPECTED SMALL ACTIVATION MATCH DAYINTERNATIONAL STARS WORLD CUP - COMPETITORS LEWIS / NEUER / MCGINLEYTHOUSANDS

EXPECTED SMALL ACTIVATION MATCH DAYINTERNATIONAL STARS WORLD CUP - COMPETITORS LEWIS / NEUER / MCGINLEYTHOUSANDS

CONTEXT IS QUEENCONTEXT IS QUEENCONTEXT IS QUEENNot using digital as a broadcast medium

KING / QUEENDIGITAL COMMS MATURITYCREATE FOR THE MEDIUMTV AD FOR YT / PRESS AD FOR FBGIVE GIVE GIVE TAKE GIVE US THE RIGHTREDDIT MISTAKE

EA NFL MADDENGROW ASSOC WITH NFLFULE THE PRIDE AND PASSIONTRASH TALK AND SMARTPHONEVISUALS AND HEADLINES TO TAUNTWEB DISPLAY ADS

EA NFL MADDENGROW ASSOC WITH NFLFULE THE PRIDE AND PASSIONTRASH TALK AND SMARTPHONEVISUALS AND HEADLINES TO TAUNTWEB DISPLAY ADS

OUR 5 CREATIVE PRINCIPLES

Show DontTellConnectEmotionallyOwnSomethingContext isQueen

Think Big

EMOTION INTRIGUING, INTERESTING MEMORABLE - EMOTIVEOWN SOMETHING OWN THE COMMUTESHOW DONT TELL DONT TELL JUST DO PERFECT EXAMPLETHINK BIG SAVING THE PLANET !CONTEXT IS QUEEN - #COMMUTESCOUNTRIGHT PLANNING & EXECUTION RIGHT AGENCY HEARTS & MINDSCHANGE THE WORLD !

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THANKYOUQUESTIONS ?

SO THANKYOU FOR YOUR TIME TODAY

I TRUST YOU HAVE FOUND THIS PRESENTATION BOTH INTERESTING AND MORE IMPORTANTLY USEFUL

DOES ANYONE HAVE ANY QUESTIONS ?