grass kickers, llc
DESCRIPTION
Grass Kickers, LLC. Gabbi Burgio 11 th Grade 16 years old. Business Profile. Description Grass Kickers is a soccer camp and clinic for children ages five to twelve. Grass Kickers was created because we are passionate about three things: Kids, Soccer and Fun! Type of Business : Service - PowerPoint PPT PresentationTRANSCRIPT
Grass Kickers, LLC
Gabbi Burgio11th Grade
16 years old
Business Profile
Description Grass Kickers is a soccer camp and clinic for children ages five to twelve. Grass
Kickers was created because we are passionate about three things:Kids, Soccer and Fun!
Type of Business: Service Consumer’s needs will be satisfied by always making the game enjoyable, as well
as, teaching the fundamentals and skills needed to play the game of soccer.
Legal Structure: Limited Liability Corporation (LLC) A LLC provides protection in the case of an incident and provides tax advantages.
Opportunities and Qualifications
Opportunities Parents and kids want to develop their skills Working parents need safe and fun activities to keep their children active Coaches want to advance their team’s level of play
Qualifications Premier and High School level soccer experience Experienced camp counselor Well established in the local soccer community CPR/AED and First Aid certified
Consumer Profile
Location Granby, CT. Size of Area – 41 sq mi
Population Approximately 2,300 five to twelve-year olds
Personality Parents are actively involved with their children Soccer is the predominant sport in Granby
Behavior Parents are willing to spend money on their
children.
Income Average Household income: $97,683 (2007)
Competition
Competitive Advantages• Location• Quality
Competitor Price Quality Greatest Strength
Greatest Weakness
Leszek WronaSoccer Academy
$99-$1201.5 hours per week,
6-7 weeks
Very Good
Professional Coaches/Players Travel Time
Soccer Trainers of America
$ 3152 days,
2 hours per dayAverage National
CompanyNot
Customizable
Ray Reid Soccer Camp
$1504 days,
3 hours per dayAverage Professional
PlayersOnly in the Evenings
Marketing Mix
Price: $220 per week
Place: Salmon Brook Park
Granby, CT Product:
Soccer Camp Promotion:
Website Word of Mouth Flyers / Email Sandwich Board
Marketing Plan
Phase Method Description Cost
Awareness 1. Flyers2. Email3. Website4. Word of Mouth5. Sandwich Board
1. Flyers distributed in local parking lots
2. Email distribution list from local soccer organization
3. Website on flyers and email4. Talk it up!5. Sandwich board strategically
placed in town center
1. $ 301 for 4,000 Flyers
2. Email: $84/yr3. Website: Included
with Email4. Word of Mouth: Free5. Sandwich Boards:
$99.90TOTAL: $40.41/month
Purchase Savings If purchase is made from the website, three weeks prior to the starting day of the camp, there will be a 10% discount.
10% off of price ($22)
Retention Great customer service Through great service and age appropriate interaction, Grass Kickers will build a loyal client base.
$0.00
Cost of Materials/Direct Labor Definition of One Unit 5 days @ 6 hours per day for 20 campers
Cost of Sales Per UnitDirect Labor Time to make 1 unit Direct Labor Cost Per Unit
$ 8.00 /hr 30 hours x 2 coaches $ 480.00Total Direct Labor Per Unit $ 480.00
Material Description Cost/Total Quantity Cost Per Unit ($)
Customized T-Shirt $436.00 for 100 (or $87.20 for 20) $ 87.20
Customized Water Bottle $135.00 for 100 (or $27.00 for 20) $ 27.00
Total Material Cost Per Unit $ 114.20Variable Costs Per Unit (transportation) $ 0.82Cost of Sales Per Unit $ 595.02
Economics of 1 Unit
Definition of One Unit 5 days @ 6 hours per day,for 20 campers
Selling Price per Unit $ 4,400.00
Direct Labor Per Unit $ 480.00
Materials Per Unit $ 114.20
Total COGS Per Unit $ 594.20
Variable Costs Per Unit $ 0.82
Total Cost of Sales $ 595.02
Gross Profit Per Unit $ 3,804.16
Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship 38 hours
Work Hours 35 hours
Sleep 56 hours
Free-Time Hours 39 hours
Average Monthly Fixed Costs
Type of Fixed Cost Monthly CostEntrepreneurial Stipend $ 1,500.00Salaries of Employees $ 1,440.00Advertising $ 40.41Insurance ($1M liability) $ 150.00Rent $ 300.00Depreciation (computer) $ 13.89Total Monthly Fixed Costs $ 3,444.30
Monthly Sales ProjectionsMonth Units Sold
January 0February 0March 0April 0May 0June 1July 3August 3September 0October 0November 0December 0
Total = 7
0
0.5
1
1.5
2
2.5
3
3.5
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units sold
Monthly Break-Even Units 1
Selling Price Per Unit $ 4,400.00# of Units Sold 7Total Sales $ 30,800.00 Total COGS $ 4,159.40 Other Variable Costs $ 5.74Total Variable Costs $ 4,165.14Gross Profit $ 26,634.86 USAIIRD $ 10,332.90 Other Costs/Unforeseen $ 50.00Total Fixed Costs $ 10,382.90Profit before Taxes $ 16,251.96Less Estimated Taxes @ 25% $ 4,062.99Net Profit $ 12,188.97
Projected Yearly Income Statement
Return on Sales & Return on Investment
Return on Investment(ROI) 511%
For every $1 invested, my business earned: $ 5.11
Return on Sales(ROS) 40%
For every $1 of sales, my business earned: $ 0.40
Start-up InvestmentEntrepreneurial hours needed
for start-up Wage I pay myself Total start-up time investment
6 hours $ 8.00 $ 48.00
Item Where I will buy this? Cost of Item
Computer Already owned $ 0.00
Cones Muscle Driver USA $ 37.69
Soccer Balls & Soccer Bag Sator Soccer & School Outfitters $ 647.98
CPR/AED + First Aid Certification CPR Care $ 59.90
First Aid Kit & Extra Ice Packs CPR Savers $ 87.98
Shirts & Water Bottles ooShirts & Inkhead $ 571.00
LLC Paperwork City Hall $ 320.00
CASH RESERVE $ 612.90
TOTAL START-UP INVESTMENT $ 2,385.45
Financing Strategy for Start-up Investment
Total: $ 2,385.45
Source Amount Debt Equity Gift
Personal Savings $ 1,000.00 Relatives/Friends $ 1,385.45
Social Responsibility Plan
Special Olympics of Connecticut will be the recipient of 8% of the net profits earned by Grass Kickers.
Grass Kickers plans on advertising not only as a soccer camp, but also a business that gives money to the Special Olympics of Connecticut.
Business & Educational Goals
Business- To have clinics that are run
throughout the year
- To expand my business to have a high school aged players
Educational- To graduate from high
school with an A average, and to be accepted into the college of my choice
- To attend a well known college as a Pre-Med Major
Don’t Be Afraid to Kick Some Grass
Thank you for your consideration ofGrass Kickers
GrassKickersCT.com
AppendixCompany WebsiteMuscle Driver USA http://www.muscledriverusa.com/aglama.html?gclid=
COGFxdbl4p0CFdVL5QodgFf6MwSator Soccer http://www.satorsoccer.com/scmeba.html
School Outfitters https://www.schooloutfitters.com/catalog/product_info?pfam_id=PFAM5837&products_id=PRO15228
CPR Care http://www.cprcare.com/?gclid=CJj8kdjkn54CFRPyDAodHTyPmw
CPR Savers http://www.cpr-savers.com/consumer/cons7.html#sm134
ooShirts http://www.ooshirts.com/t-shirts/short-sleeve-shirts
Inkhead http://www.inkhead.com/drinkware/custom-water-bottles/20oz-bike-bottle-pushn-pull-top_pv-3835-0.html
City Hall http://www.hartford.gov/