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Page 1: Grass hoppers
Page 2: Grass hoppers

Need for Gardening Services

1. Gardening is a fast growing business that can save customers money while helping the environment.

2. It reduces storm water run-off and energy consumption.

3. Environmental impact: Roof gardens are most often found in urban environments. Plants have the ability to reduce the overall heat absorption of a building which then reduces energy consumption

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4. Urban agriculture: In an accessible rooftop garden, space becomes available for localized small-scale urban agriculture, a source of local food production.

5. Importance to urban planning: Planting on roof tops can make urban living more self sufficient and make fresh vegetables more accessible to urban people.

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Why Gardening Service?

1. Professional gardeners are in demand among the people who want to maximize the use of their land but don't know how to do it.

2. Every design will be Customized/ Personalized for customers requirements.

3. Professional and fully trained operators.

4. Commitment to quality and reliability.

5. Fresh designs and ideas making every garden a conversation topic.

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What Can We Design

1. Balconies, Terrace, Front and Back Yard

2. Residential community, Hotels, Restaurants and Offices

3. Farm houses, Large Residential Multi-floored complexes, Commercial projects like Malls and Large Office complexes

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Page 8: Grass hoppers

Unique Selling Proposition

1. Innovative services:1.1. Edible Roof Garden

1.2. Dip in the Pool Roof Garden

1.3. Lighted Ornamental Plants Based Rooftop Garden

1.4. Cooking Enabled Rooftop Garden

1.5. Cinema Incorporated Rooftop Garden

1.6. Relax Your Soul with Music on a Green Rooftop Garden

1.7. Wish A Fish At Rooftop Garden

1.8. Living Room Incorporated With Rooftop Garden and much more.

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2. Use of organic gardening, natural pesticides, edible plants etc.

3. Just in time service.

4. Competitive advantage

5. Promotional strategies

6. Backend support

7. Customer Relationship Management

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Mission and Vision Statement

Vision To become the most preferred Gardening Services provider

across Punjab by 2025.

MissionGrass Hoppers believes in providing top quality residential

and commercial gardening services. Our services will

exceed clients’ expectations providing magnificent outdoor

living spaces, while ensuring they are functional and self

contained eco-system.

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Business Structure

Private Owned Partnership Business with 5

Partners investing Rs.3 Lac each and Rs.15 Lac

of the amount will be taken by investors and

sharing equal profit and loss.

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Page 16: Grass hoppers

Executive Summary

1. Grass Hopers company will be created to satisfy

needs of consumers in the Gardening Services.

2. Grass Hoppers seek to use our knowledge and experience in the

green industry to quickly gain esteem and currency in

our respected market place.

3. Grass Hoppers lasting impression on each client will be our

customer service. Through follow-up visits, punctuality

and fair pricing.

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4. Realizing that our product is not a new concept we

feel it is important to identify and become familiar with

our competitors. Knowing who they are we can then

begin to recognize their strengths and weaknesses.

5. Grass Hoppers feel that their diversity is our opportunity. While Water World may offer everything from landscapes to water gardens their possible lack of attention to detail and customer service gives us a window of opportunity.

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Construction Plan

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VIDEO ADVERTISEMENTVideo Advertisement of Grass Hoppers

JINGLE

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LOGO

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BROCHUREFront and Back side

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Middle section

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FLYERFront side

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Back side

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POSTER

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BANNER

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BUSINESS CARDS

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Marketing Plan

A. Category Competitor:

Grass Hoppers has currently one competitor in the local

area. The Water World. They are offering varieties of

services and they have maximum market share.

1. Website: www.waterworldamritsar.com

2. Contact Numbers: +(91)-9815501998, 9914094130

3. Address: Water World Dashmesh Nagar, Jalandhar (144002)

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B. Category Analysis

1. Aggregate Market Factors:1.1. Category sizeWe will have different-different and innovative

categories with us.

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Stages Description How it will be done

INTRODUCTION Create and increase awareness about the firm and services.

Grass Hoppers will create social media pages like facebook, twitter, LinkedIn, Google+, Instagram, etc.

GROWTH Focus on customer satisfaction.

Grass Hoppers will provide membership to our customer and free services for next 3 months and give 10% discount on referral.

MATURITY Innovation and creativity, diversification.

Grass Hoppers creative and innovative service is the biggest advantage to get maximum market share i.e. International designs.

DECLINE Repositioning of the firm. Grass Hoppers will develop a repositioning plan for the business firm by using effective IMC tools to get back on track.

1.2. Product Life Cycle

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2. Category Factors2.1. Porter’s Five Forces Model

Threat of Substitute Products-

MODERATE

Threat of Substitute Products-

MODERATE

Threat of New Entrants-

HIGH

Threat of New Entrants-

HIGH

Rivalry Among Competing Firms in

Industry-HIGH

Rivalry Among Competing Firms in

Industry-HIGH

Bargaining Power of Buyers-HIGH

Bargaining Power of Buyers-HIGH

Bargaining Power of Suppliers-

HIGH

Bargaining Power of Suppliers-

HIGH

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Page 36: Grass hoppers

3. Environmental Factors

Factors Description

Political There will be no effect.

Economic There will be minute effect of Economic Factors.

Social Go green concept, Socially aware about environmental effects

Technological Use of upgraded equipments i.e. Lawn Mowers, Leaf Blowers, etc.

Environmental Environment Friendly Business

Legal Compliance with a legal formalities setting a partnership firm, creating a website: http://utkarshsaxena597.wix.com/grasshoppers

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4. Company and Competitor Analysis

4.1. Product features matrix Products/Features

Grass Hoppers Water World

Convenient

Innovative Services

Value for money

Customer Relationship Management

Just in Time Service Provider

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4.2. Objectives

4.2.1. Grass Hoppers will create a innovative Gardening Business whose primary goal is to exceed customers expectations.

4.2.2. Grass Hoppers will develop sustainable Gardening Business, being maintained by its own cash flow.

4.2.3. Grass Hoppers will increase our no. of clients served every year by minimum 15-20%.

4.2.4. Grass Hoppers will maintain an average gross margin at or above 50%.

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4.3. Strategies4.3.1. Marketing and Promotion strategy:4.3.1.1. Grass Hoppers will design a full fledge company

brochure with all our innovative services.

4.3.1.2. Grass Hoppers will design a mail brochure and introduction letter to potential client mailing list.

4.3.1.3. Follow up phone campaign.

4.3.1.4. Selective use of referrals and endorsements.

4.3.1.5. Continuous use of marketing opportunities to build client awareness.

4.3.1.6. Advertisement on Social Media Platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, etc.

4.3.1.7. Special discounts to our existing customers on referrals.

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4.3.2. Sales Strategy:4.3.2.1. Design/planning service, meet potential clients

to assess requirements, use of brochure, design proposal and quotation/tender format.

4.3.2.2. Maintenance service, mail shot of ‘gardening event’ calendar, and in-person contact ask for the work.

4.3.3. Pricing Strategy:Design and landscaping service, premium pricing based

on expertise and industry knowledge. Use of stage

payments. Each contract will be priced to maximise

profit. Maintenance service, menu pricing.

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4.4. Marketing MixMarketing Mix is based on 4Ps

4.4.1. Product:

4.4.1.1. Roof Top gardening service

4.4.1.2. Roof Top garden fountain service

4.4.1.3. Renovation of gardens

4.4.1.4. Garden equipments services

4.4.1.5. Landscape gardening

4.4.1.6. Landscape maintenance and much more.

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4.4.2. Place:Grass Hoppers will setup our business by taking a

workplace on lease at Model Town, Jalandhar.

The rent of the workplace is Rs.15,000 per month for 144 Sq. ft.

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4.4.3. Promotion:

4.4.3.1. Grass Hoppers will take the help of Social Media Platform i.e. facebook, Twitter, Integral, Linkedin, Google+, etc.

Facebook Page: https://www.facebook.com/pages/Grass-Hoppers/907669272627131?ref=hl

4.4.3.2. Grass Hoppers will take the help of local cabel TV channels.

4.4.3.3. Grass Hoppers will do campaigning on weekends at malls.

4.4.3.4. Grass Hoppers will take the help of Banners & Hoardings.

4.4.3.5. Grass Hoppers will ask for time of potential customers directly.

4.4.3.6. Grass Hoppers will create a website.

Website: http://utkarshsaxena597.wix.com/grasshoppers

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4.4.4. Price:

Grass Hoppers pricing strategy is completely based on the projects we will handle and accordingly we will charge our customers the best price which will not only suits their pocket but it will also help us to grow our market size.

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4.5. ProfitsGrass Hoppers pricing varies according to the

project Grass Hoppers will handle and Grass Hoppers profit margin will be minimum 30% out of the total investment made by the customer.

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Page 47: Grass hoppers

4.6. Value ChainInbound Logistics Operations Outbound

LogisticsMarketing and Sales Services

•Upgraded Equipments

•Pesticides

•Nursery

Inbound Logistics

•Processing

•Installation of services

•After sales services

Operations

•Order Fulfillment

•Installation and maintenance

•Tata 20DI pickup truck

Outbound Logistics

•Advertising

•Direct Mail

•Community Involvement

Marketing and Sales

•Innovative Services

•Use of Natural Pesticides

•Just in Time Services

•Organic Fertilizers

Services

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4.7. SWOT AnalysisStrengths1. Up-to-date equipment and technology

2. Offer a complete package: design/build/maintain

3. Value for money

4. Innovative services

Weaknesses1. Starters in gardening services

2. Lots of liability

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3. Lack of expertise

4. Gardening is seasonal business

Opportunities1. Growing market

2. Room to grow into other specialties i.e. waterscape, hardscape, lighting

3. High demand for landscaping services

4. Adoption of latest technologies i.e. Lawn Mowers, Leaf Blowers, etc.

Threats1. Existing businesses

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4.8. Marketing Budget

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5. Customer Analysis

5.1. Who are our customers?5.1.1. High end customers.

5.1.2. Large corporate houses.

5.1.3. Universities and Colleges.

5.2. What do they buy and how do they use it?They will buy our innovative gardening service

according to their need and desire and they can use it for

different-different purposes based on their need.

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5.3. Where do they buy?They can buy our service from our office or they can

simply call us or they can leave a message over our

website.

5.4. How do they choose?They can choose our varieties of innovative services

according to their place and desire or we can simply

guide them.

5.5. Why they prefer your serviceMarketing is all about creating awareness, need and

desire after that customer will respond, so we’ll do all

the marketing activities and accordingly might be customer

will prefer our service.

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5.6. How they respond to marketing programsWe will try our level best to develop a unique marketing

program which will help our business to grow faster and

customer will respond in favour of our business as well

and make us able to give cut throat competition to our

competitor.

5.7. Will they buy it again?Yes, definitely they will buy our service again.

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6. Planning Assumptions

6.1. Market potential

20

30

50

Market Potential

Residential HomesLarge Corporate HousesUniversities and Col-leges

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7. Product/Brand Strategy

7.1. Customer target(s)We will target High End Customers, Large Corporate

Houses and Universities & Colleges.

7.2. Competitor target(s)As the competitor is having monopoly in the market, so

they are targeting the whole Jalandhar City.

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8. Supporting Marketing Programs

8.1. Integrated marketing communications planOur IMC plan is based on Social Media Platforms like

facebook, Twitter, Google+, Instagram, LinkedIn, etc.

Local Cabel TV Channels, Campaigning in Malls on

Weekends, Newspaper Articles, Banners & Hoardings,

Website, Direct Mails.

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8.2. Advertising8.2.1. Advertising:

8.2.1.1. Newspaper ads

8.2.1.2. Phone books- Yellow pages and directories

8.2.1.3. Local cable channels

8.2.2. Direct Mail

8.2.3. Community Involvement

8.2.4. Through social media pages like facebook, Twitter, Google+, Instagram, LinkedIn, etc.

f: https://www.facebook.com/pages/GrassHoppers/907669272627131?ref=hl

Website: http://utkarshsaxena597.wix.com/grasshoppers

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8.3. Customer Relationship ManagementGrass Hoppers provide our customers Just in Time

service and Grass Hoppers will take their valuable

feedbacks and Suggestions for improvement time to

time in order to keep them loyal and to maintain good

relationships.

8.4. WebsiteGrass Hoppers Website:

http://utkarshsaxena597.wix.com/grasshoppers

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8.5. PartnershipPrivate owned partnership business with 5

partners investing Rs.3 Lac each and rest 50% of

the amount will be taken by the bank as loan,

total investment is Rs.30 Lac and we will share

equal profit and loss among each other.

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1. Organizational StructureMr. Utkarsh SaxenaDesignation: Marketing ManagerQualifications: B. Com (Hons.) + MBA (Marketing) Experience: 1 year of experience in Destimoney Securities + Worked as an Marketing Trainee at ITC Ltd. Key Skills: Digital Media Marketing, Advertising, Branding, CRM, PR, etc.Strengths: Determination, creative thinking and problem solving, willing to learn and adapt new opportunities and challenges.

Human Resource Plan

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Miss. Manpreet Kuar Saggu

Designation: Human Resource Manager

Qualifications: BBA + MBA (Human Resource)

Experience: HR Trainee at ISMT Ltd.

Key Skills: Training and Development, Performance appraisal, Organizational Structure and design

Strengths: Willing to learn and adapt changes and challenges, ability to work as team and confident enough to lead a team, and getting things done before the deadline.

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Mr. M.D. Chand Alam

Designation: Operations Manager

Qualifications: B.A. (Hons.) + MBA (Operations + Retail)

Experience: 3 years of experience in Wizard Tech.

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Mr. Lastson

Designation: Human Resource + Customer Relationship Manager

Qualifications: BBA + MBA (Human Resource + Marketing)

Experience: Trainee at Axis Bank

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Mr. Deepak Bhadauria

Designation: Finance Manager

Qualifications: BBA + MBA (Finance)

Experience: Trainee at Reliance Industries

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2. Job Description2.1. Title: Gardener (Ground keeping Staff)

2.1.1. Department: Garden

2.1.2. Reports to: Gardening Assistant

2.1.3. Position: Fulltime

2.1.4. Pay Package: Rs. 1.5 Lac (P.A.)2.1.5. Job Summary

A competent, physically fit and hardworking gardener who has a track record of creating and maintaining gardens, lawns and parks that are tidy, environmentally friendly and safe. Possessing comprehensive knowledge of botany and horticulture, as well as the various planting seasons for trees, vegetables and flowers. Comfortable with working in all weathers and seasons.

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2.1.6. Key Responsibilities and Tasks

2.1.6.1. Maintaining and developing the gardens of clients.

2.1.6.2. In charge of grass cutting, weed control and leaf raking.

2.1.6.3. Planting new trees, flowers and various plants.

2.1.6.4. Maintenance of plant tubs baskets.

2.1.6.5. Seeding plants and watering them at the correct times.

2.1.6.6. Planting a old varieties of fruit trees and rare native trees.

2.1.6.7. Laying down paving and concrete slabs to create walk ways.

2.1.6.8. Installing lighting in the garden and also building garden furniture and ornaments.

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2.1.7. Minimum RequirementsWork experience in greenhouse and/or garden, lawns.

Strong knowledge of gardening and plant care and Physically fit.

2.1.8. Abilities RequiredAbility to work with irrigation & fertilization equipment

Ability to work indoors and outdoors in a wide variety of weather conditions . Proper organic pesticides application.

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2.2. Title: Gardening Assistant

2.2.1.Department: Garden

2.2.2. Reports to: Garden Centre Manager

2.2.3. Position: Fulltime

2.2.4. Pay Package: Rs. 2.5 Lac (P.A.)

2.2.5. Job Summary

2.2.5.1. Prepare new garden sites and plots using hand tools or machines

2.2.5.2. Load, unload and move gardening supplies and equipment

2.2.5.3. Assist in planting and transplanting flowers, shrubs, trees and lawns

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2.2.6. Key Responsibilities and Tasks2.2.6.1. Maintaining and developing the gardens of clients.

2.2.6.2. Driving plant vehicles, small diggers etc.

2.2.6.3. Making sure that all garden equipment is correctly maintained and serviced.

2.2.6.4. Producing various designs and layouts of garden landscapes.

2.2.6.5. Constructing fences, walls and ponds.

2.2.6.6. Laying down paving and concrete slabs to create walk ways.

2.2.6.7. Giving advice and guidance to property owners on all matters relating to gardening.

2.2.6.8. Assessing in installing lighting in the garden and also building garden furniture and ornaments.

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2.2.6.9. Deciding on which seeds to plant and which locations.

2.2.6.10. Advising home owners on the costs of plants and any work to be done, giving written quotations.

2.2.6.11. Sourcing the cheapest material, plants, trees and machinery on behalf of clients.

2.2.6.12. Supervising the work of day laborers involved in any projects.

2.2.6.13. Ensuring a safe working environment for everyone working in the garden.

2.2.6.14. Undertaking the basic servicing and repair of all garden machinery.

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2.2.7. Minimum Requirements Work experience in greenhouse and/or garden center

Strong knowledge of (regional) plant material Strong knowledge of gardening and plant care. And must be Physically fit.

2.2.8. Abilities Required Ability to work with irrigation & fertilization

equipment Ability to work indoors and outdoors in a wide variety of weather conditions Experience and skills in customer service & sales Ability to work with multiple divisions

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2.3. Title: Garden Centre Manager

2.3.1. Department: Garden

2.3.2. Reports to: Operation Manager

2.3.3. Position: Fulltime

2.3.4. Pay Package: Rs. 3 Lac (P.A.)

2.3.1. Job Summary

Assist in operations and sales of the Rooftop gardening services.

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2.3.2. Key Responsibilities and Tasks2.3.2.1. Planting and maintenance of Rooftop garden services.

2.3.2.2. Maintenance and sales of trees and shrubs in garden center

2.3.2.3. Maintain planters and gardeners on the grounds

2.3.2.4. Assist in creating and maintaining displays in garden center

2.3.2.5. Assist in creating custom containers for clients

2.3.2.8. Support Garden Centre manager with training and management of staff

2.3.2.9. Support Garden Centre manager with meeting Rooftop gardening sales goals

2.3.2.10. Responsible for cashing out and balancing sales at the end of the day

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2.3.3. Minimum RequirementsWork experience in Rooftop Gardening Services. Strong

knowledge of (regional) plant material, Strong knowledge of gardening and plant care. And physically fit.

2.3.4. Abilities RequiredAbility to work with irrigation & fertilization equipment

Ability to work indoors and outdoors in a wide variety of weather conditions Experience and skills in customer service & sales Ability to work with multiple divisions

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2.4. Title: Web Designer and Web Developer

2.5. Department: Technical

2.6. Reports to: Marketing Manager

2.7. Position: Fulltime

2.8. Pay Package: Rs. 2 Lac (P.A.)

2.4.1. Job Summary

Creates the look, layout and features of a website. The job involves understanding both graphic design and computer programming. Once a website is created, a designer helps with maintenance and additions to the website. They work with development teams or managers for keeping the site up-to-date and prioritizing needs, among other tasks.

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2.4.2. Key Responsibilities and Tasks2.4.2.1. A web designer's job duties cover all aspects of

creating a website. Upon meeting with clients and assessing their needs, web designers help create and maintain the product. Their duties include, but aren't limited to, the following:

2.4.2.2. Writing and editing content

2.4.2.3. Designing webpage layout

2.4.2.4. Determining technical requirements

2.4.2.5. Updating websites

2.4.2.6. Creating back up files

2.4.2.7. Solving code problems

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2.4.3. Minimum Requirements

2.4.3.1. Web designer need education in computer technology and website designing to be competitive in the job market

2.4.3.2. A bachelor's degree program in multimedia or web designing or Degree programs, such as a Bachelor of Science in Web Design and Interactive Media, that covers:

2.4.3.2.1. Webpage scripting

2.4.3.2.2. Programming

2.4.3.2.3. Digital imaging

2.4.3.2.4. Multimedia design

2.4.3.3. Should have knowledge about:

2.4.3.3.1. cross-browser compatibility, general web functions and standards.

2.4.3.3.2. Fundamentals of design imaging

2.4.3.3.4. Basic web designing

2.4.3.3.5. Animation

2.4.3.3.6. Multimedia designing

2.4.3.3.7. Content management

2.4.3.3.8. Editing for video and audio

2.4.3.3.9. Multimedia programming and technology

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3. ROLES AND RESPONSIBILITIES

3.1. FINANCE3.1.1. To ensure availability of finance in required time and

quantity.

3.1.2. To estimate the cost and revenue to be generated.

3.1.3. To keep daily record outflow and inflow of cash and maintain accounts on daily basis.

3.1.4. To maintain liquidity position of the business for smooth functioning.

3.1.5. To make available finance to different departments of the business, that is, HR, marketing, operations etc.

3.1.6. To decide upon the sources of finance.

3.1.7. To prepare budget for different departments

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3.2. HUMAN RESOURCE3.2.1. Identifies the hiring need, develop position description ,

recruitment plan , organizational chart .

3.2.2. Plan and implement an effective HR Plan that is aligned to Business Plan and overall organization people agenda

3.2.3. Execute manpower planning and budgeting to have a road-map for recruitment assignments

3.2.4. Plan and execute suitable interventions to keep the employees motivated

3.2.5. Take adequate measures to retain good employees, ring fence high potential employees

3.2.6. Update HR policies in line with the business and organization requirement

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3.3. MARKETING3.3.1. Making sure people know about the Grass

Hoppers and its services.

3.3.2. Develop and oversee different types of marketing campaigns, such as those that use social media, direct mail or e-mail.

3.3.3. Evaluate the effectiveness of our marketing campaigns and make the appropriate adjustments.

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4. Sources of Recruitment

4.1. Job Advertisement

4.2. Internal bulletins

4.3. Personal recommendations

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5. TRAINING AND DEVELOPMENT

5.1. Plantation

5.2. Grooming and Personality development

5.3. Soft skills

5.4. Operation of the Rooftop Gardening Services

5.5. Handling customer queries

5.6. Handling customer feedbacks

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OperationsLayout of Rooftop Gardening Services

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1. Payment Modes:1.1. Online Payment: Where the

customer needs to pay token amount.

1.2. Offline Payment: Where customer can interact personally and pay the amount.

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2. LocationGrass Hoppers will establish their business at

Model Town, Near KFC, Jalandhar (144401) by taking 144 sq. ft. of area on lease at Rs. 15,000 per month

REFERENCE : Mr. Jasbinder Singh

+91-7814189796

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2.1. Google Map View

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3. Expenses for 1st Year

3.1. Website Building: Rs. 15,000

3.2. Website Maintenance: Depends upon the kind of website.

3.3. Domain: www.grasshoppers.org.in

Price: Rs. 99

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Reference: www.crazydomains.inDate: 05.04.2015

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Reference: www.godaddy.comDate: 05.04.2015

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Reference: www.domainindia.orgDate: 05.04.2015

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3.4. Webhosting: Rs.2,388 (Rs. 199*12)

Reference: www.crazydomains.in

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Reference: www.godaddy.com

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Reference: www.domainindia.in

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3.5. Payment Gateway: Rs. 7,000 (Payumoney)

3.6. Internet Charges: Airtel 4G Services at Rs. 2,500 per month (Unlimited) i.e. Rs. 30,000 Annually

3.7. Facebook: Only for 3 months

3.8. Google Adwords: Rs. 150 per day

3.9. Rent for Office: Rs. 1,80,000

3.10. Electricity Bill: Cost per unit is RS. 7, estimated per month consumption will be 500 unit i.e. Rs. 42,000 Annually

3.11. Telephone Bill: Rs. 15,000 (MTNL)

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3.12. Advertisement Expenditure: Rs. 1,05,000

3.13. Broachers: Rs. 8,000

3.14. Newspaper: Rs. 200 for 2000 Newspaper (Punjab Kesari, Ajeet & Hindustan Times)

3.15. Local Cable TV Channels: Rs. 300 per day for 1 minute Ad.

3.16. Radio: Rs. 5,000 (98.3 FM)

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Bank DetailsGrass Hoppers has chosen ICICI Bank for taking loan

for our business because of their various attractive schemes and low interest rate.

1. Current Account procedure for partnership firm:

1.1. Partnership deed

1.2. Partnerships letter as per the bank’s format

1.3. Entity proof of partnership firm from:

1.3.1. Trade License

1.3.2. Shops & establishments certificate/license

1.3.3. Mandi license

1.3.4. Tan registration certificate

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1.4. PAN card in the name of firm

1.5. Address proof in the name of the firm from :

1.5.1. Latest three months Bank Account Statement along with account opening cheque

1.5.2. Latest copy of electricity bill

1.5.3. Latest copy of telephone bill

1.5.4. Property tax bill along with tax payment receipts

1.5.5. Water tax bill along with tax payment receipts

1.6. Identity and address proof of all partners

1.7. Partnership registration certificate

1.8. No objection certificate if partnership firm is enjoying credit facility from any other bank(s)

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2. General features of Current Account:2.1. Multi-location fund transfer.

2.2. Anywhere deposit and withdrawal.

2.3. Mobile banking.

2.4. Electronics fund transfer.

2.5. Corporate internet banking.

2.6. Periodical e-mail statements in multiple formats.

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3. ICICI Bank Advantage for Current Account:3.1. Range of domestic and trade products helps us in

selecting a Current Account that suits our requirements.

3.2. Customer can enjoy banking from any of 3,000+ branches with anywhere banking facility.

3.3. Customer can avail business banking services at dedicated current account desk in branches.

3.4. Customer can enjoy banking on holidays with touch banking facility at ICICI’s 24*7 electronic branches.

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Why ICICI Bank

Grass Hoppers have chosen ICICI bank because of their various special schemes and low interest rate.

1. Features and Facilities:1.1.Flexible repayment tenure.

1.2. Assessment based on future cash flows.

1.3. Composite loans comprising working capital and terms loans provided for meeting all financial requirements.

1.4. Tenure up to 7 years.

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2. Documents required for taking Loan:

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3. Schedule of Charges:

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Partnership DeedThe document in which the respective rights and

obligations of the members of a partnership are written is called the Partnership Deed.

1. Essentials of Partnership Deed:1.1. Name and Address of the firm as well as all the

partners:

Grass Hoppers, Model Town Near KFC Outlet, Jalandhar (144401)

Partners:

1.1.1. Utkarsh Saxena, MAP Accommodation Garud Vihar Phase-3 Bareilly Cantt, Bareilly, U.P. (243001)

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1.1.2. Manpreet Kaur, ISMT Colony C11 Baramati, Pune, Maharashtra (413133)

1.1.3. MD Chand Alam, Naseepur Bagicha, Bihar Sharif, Nalanda, Bihar (803101)

1.1.4. Deepak Bhadauria, Thakur Nivas Near Desi Theka, Etawah, U.P. (320601)

1.1.5. Lastson, Model House Near China Market, Manipur (456101)

2. Nature of the Business:Grass Hoppers will provide Rooftop Gardening Services,

Rooftop Fountain Services, Landscape Gardening Services, Designing Ponds and much more.

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3. Date of Commencement of Business:Grass Hopers will establish its business on 1st April, 2016.

4. Duration of PartnershipAll the partners will need to run the business for at least 7

years of time period.

5. Capital contribution by each partnerEach partner will contribute Rs. 3 Lac

6. Profit sharing ratio among the partnersProfit and loss will be distributed among the partners

equally.

7. Partnership Deed FormatDocument

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References1. https://www.google.co.in/webhp?tab=ww&ei=PvNaU4ehBI

SLrQekooDoCA&ved=0CBQQ1S4#q=how+much+price+gardening+service+provider+are+charging+in+india+for+rooftop+gardening&spell=1

2. http://www.bplans.com/lawn_and_garden_services_business_plan/strategy_and_implementation_summary_fc.php

3. http://dir.indiamart.com/impcat/roof-gardening-services.html

4. http://wsj.miniplan.com/spv/3645/5.cfm

5. http://www.bplans.com/lawn_and_garden_services_business_plan/services_fc.php

6. http://www.entrepreneur.com/article/244443

7. http://wsj.miniplan.com/spv/3645/7.cfm

8. https://www.teneric.co.uk/businessplans/garden-services.html

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