Gappin4U

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OverviewOverview

Gap companies and market have been facing challenges.

They need to involve Ansoff’s matrix.

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Analysis of the Competitive Analysis of the Competitive Environment - Environment - PESTLE analysisPESTLE analysis

Political Factors It exists as a self-regulating private company,

which can be attributed to changes in the political environment.

Economic Factors Interest rates are low. There is little hope for sustainability. Increased rates of travelling. Globalization has increased the number and size

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PESTLE analysisPESTLE analysis

Social Cultural Factors Increased demand for quality products and

services. Increase in the older generation groups market and

decrease of the younger generation market. Greater need for improved life or work balance. Core cultural values of aged clientele are difficult to

change.

Technological Factors Technology has influenced the development in the

market .

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PESTLE analysisPESTLE analysis

Environmental Factors Increased need for new housing and hotels

projects.

Legal factors New legislation for the provision and delivery of

gap year service New legislation on competition law

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SWOT AnalysisSWOT Analysis

Strengths Well trained personnel and quality services. High satisfaction levels of gap year services. Experienced labor force. Exploits opportunities available.

Weaknesses Lack of awareness of range and accessibility of

services. Low investment in marketing. Lack of insurability of managers and human resources. Lack of infrastructure.

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SWOT AnalysisSWOT AnalysisOpportunities Upgrading program. Expanding incorporated services. Availability of highly developed technologies. Can become a global operator.

Threats Complexity in providing expected quality of

services . Loss of clientele to other organizations. Uncertainty of the growth of the market. Market changes.

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Appropriate Media to Reach the Target Appropriate Media to Reach the Target MarketMarket

Radio advertisement Run of Station (ROS) commercials Cross promotion

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